Old landing page modifications - should I change the content?

[rusted88]

One  of our most popular landing page is starting to be a little bit out dated, should I keep the old content and update with newer text or is it safe to completely replace the old content with the new content without losing our organic traffic on this page?

[DennisSeymour]

I would just update the content. If it's already irrelevant then youll see more users leaving. I wouldnt worry about it losing traffic because of that. You might actually be able to get more traffic once its properly optimised with other keywords that you've already gotten using analytics from past traffic.

[Instabill]

I suggest updating the content all together, but doing so wisely. Use analytics tool to determine what keywords your visitors searched to find your page. Then, compare those keywords to the keywords for which you want that page to rank.

For instance, if you are selling Cracker Jacks and your page ranks for ballpark snacks, then optimize your page properly for both keywords. I have several pages on my website that rank for more than one term. However, be sure to select one focus keyword, whichever you feel is most important to your success, and then include your secondary keyword throughout the text.

One last thing: Let's say you have 1,000 dedicated visitors. If your content remains the same over the years, that number will dwindle or your dedicated visitors will visit your page less often. However, if they see you are updating content, that will entice your visitors to check back on your site often to see what additional changes you have made. Google also loves to see fresh content and helps improve your search engine results.

I hope this helped!

Regards,
Meghan