Welcome to the Q&A Forum

Use the On-Page Grader to improve your on page optimization.

Hello, If you are searching for studies about this topic then here is a very good paper you have to read. It's named Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads http://research.google.com/pubs/pub37731.html I have read it a few times, there are some interesting findings in it. Try to extract the facts and maybe then draw your own conclusion. And just after this read their conclusion!

Thanks for coming back and letting us know what happened. Glad it finally got fixed for you!

You can actually look this up in Google Display Planner.  Log into your Adwords account and go to Tools and Analysis > Display Planner.  Select the topic for World Localities>San Antonio under the Individual targeting ideas tab.  "Texas > San Antonio" should show up in the box in the upper right.  Now, select The Placements subtab, and Sites.  this will give you a list of sites Google thinks is relevant to this topic.  The top ten are <a class="sMDB" title="sanantonio.com">sanantonio.com, </a><a class="sMDB" title="kens5.com (MojoPages.com, Multiple locations)">kens5.com, </a><a class="sMDB" title="beaumontenterprise.com">beaumontenterprise.com, </a><a class="sMDB" title="thesanantonioriverwalk.com">thesanantonioriverwalk.com, </a><a class="sMDB" title="tubetexas.com">tubetexas.com, </a><a class="sMDB" title="mywesttexas.com">mywesttexas.com, </a><a class="sMDB" title="riverwalkguide.com">riverwalkguide.com, </a><a class="sMDB" title="hillcountrycurrent.com">hillcountrycurrent.com, </a><a class="sMDB" title="zacktravel.com">zacktravel.com, </a><a class="sMDB" title="corsicanadailysun.com">corsicanadailysun.com.</a> Of all Google's targeting options, I've had the least success with Topics.  I'd recommend picking sites from the list that appears, and target them directly via Placements, or pages within those sites if they're not all about San Antonio.  Topic targeting is specific to every page, so if you use it, your ads won't appear across all the domains above, but only on pages deemed by Google to be relevant to this topic.  I just think it doesn't work that well yet.  I've used it with success with other targeting options like interest categories.  For example, you could pick an interest category for Travel, and then combine it with this topic to hit travelers reading about San Antonio.  Pretty cool, right? Also, be aware that the default location settings for Adwords will show ads to people around the world looking for San Antonio, as opposed to people specifically located in San Antonio.  If that's important to you, make sure to expand the Advanced location settings in the campaign settings, and correct that.

Thank you EGOL. That's a common theme I hear - start small, trial and error. As for costs and expenses .... it remains to be seen. I'm on the ground level in terms of both the new products and digital advertising in general. Right now I'm doing preliminary research for the benefit of our budget next year, which is how I ended up tinkering around in there and realizing I'm going to need some deeper-level training.

Hey David! I manage all of our retargeting and online marketing efforts here at Moz. We actually use AdRoll so we might be a little biased. With that said, I've had nothing but great experiences with AdRoll. As John mentioned above, in order to run retargeting ads through the Facebook Exchange, you have to go through one of the ad partner networks. So, that's one major advantage right there of running with AdRoll over Google Remarketing. We've seen amazing results with CTR's of 3-10% on Facebook retargeting ads (especially newsfeed ads) so I highly recommend at least testing it. I also agree with John that AdRoll's customer service is fantastic. We have a dedicated account team there who is super responsive and all around great folks to partner with. Hope that helps! -Justin

Hi All - Doug and Dennis, you guys nailed the part that was throwing me off. Specifically, that a "good" site should not hurt the rankings of another "good" site, but the dis-proportionate amount of links just has my "gut" telling me to get this corrected ASAP. Rob and Omid, I really appreciate you sharing your real-world client stories! This helps me confirm my suspicions to jump on this right away. Love the moz community, thanks a ton everyone! Dario

I'm not 100% sure what you mean when you say you can't integrate the codes.  One tool that would make it easier to include these scripts is Google Tag Manager.  With that, you include one script on all your pages, and use that script to deploy Google Analytics, Adwords scripts, and any other tracking pixels you may use.

I've been migrating to using Google Analytics for our remarketing lists (see here) to keep all these Adwords pixels from hanging around on my site.  Unless you're using these for doing remarketing on the search network... the Google Analytics segments aren't supported for that yet, but I was told by my reps to expect that soon. As Remus said, there's absolutely no problem with having multiple Adwords remarketing pixels on one page.

Thanks all who replied! Our brand term is pretty specific ("Strutta") so I decided to try it as exact match for a while with a few variations (geographic, service related, etc.) I'll see how that affects traffic, QS and cost

Hmm I wonder what's causing that. Have you tried reaching out to Google's Analytics support=? While I haven't had that issue specifically, I've had other data sync issues, like the name of Conversions. In those cases, I've been told A) try resetting the connection between the 2 accounts, and B) sometimes there's a delay and it takes 48 hours to correct.

Thank you for your input! Much appreciated.

The three numbers would be: Conversion value - whether this be the value passed from eCommerce tracking or assigned values for completed actions that have been nominated.  Without tracking a value or assigning any value it becomes difficult to effectively measure performance at a keyword level.  Every account must have measures of success. Conv. value / cost - are you receiving more than what you are paying per click.  Once you assign a value for margin you should be able to adjust CPC easily based on the return you are getting back CTR - what % of the market are you winning, once your keywords have passed the profitability test the main goal should be to increase CTR and subsequently improve quality score which will decrease CPC's. Following these rules should ensure most profitable keywords are focused on to increase ROI and campaign performance.

Thanks Adam! Luckily the campaigns weren't built out that extensively yet, so I didn't get hit too badly with a drop in organic. But I'll definitely factor that into reporting nonetheless.

Hi Linda, Thanks for sharing this. At £450.00 just for the PDF report on SEO in Middle East, I think I'll chance my luck and find someone on oDesk who can do the job for less than the cost of the report Although I'm sure the report would be extremely well written and very useful. Cheers. Woody

we did marin and it absolutely destroyed our business. We are very dilligent with our ad spend and Marin could never catchup. Maybe we change bids more than most people but we were a lot more careful than marin was and seasonality was a big problem. Instead of paying marin 150 a year we decided to go with another ppc person and that seemed to be better.

We've been testing some campaigns with Pulse360 . They have reputable sites like cnn in their network. Still early days but feel free to PM me for more info.

Nobody has any experience with this?

ask google adwords this question.  1 866 2 Google