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Hi there, You're describing quite a common frustration with Google Seller Ratings not appearing. The official line from Google can be found here: https://support.google.com/merchants/answer/190657?hl=en. The excerpt that is relevant to you is as follows: My seller ratings aren't appearing Reviews are not added to Google Shopping results in real-time, so you may notice a delay between receiving a new review and its addition to your rating in the Google Shopping results. The same is true when a review is removed from a seller rating website. If you notice your reviews have stopped appearing, please make sure that the store name and registered domain match in your Google Merchant Center account and third party seller rating websites. Learn more about how to update the store name and website URL in the Google Merchant Center account settings. For Google Shopping star ratings to appear, typically your business needs at least 30 unique seller reviews, each from the past 12 months. However, we may show ratings for merchants with fewer than 30 reviews if we have sufficient data from other sources to determine an accurate rating. George @methodicalweb

Thank you for your reply. I will look into your link. Thanks again!

Hello Erick, According to this article on S.E.W. it is best practice to optimize the product description in your PLA feed, but they do not provide any "proof" of the efficacy of this practice. This CPC Strategy post says the same thing, and this YouMoz post has a comments section with several experienced marketers corroborating the best practice: "However after looking at the descriptions in the feed, the max CPC pricing and the keywords that triggered the ads I started to understand that PLAs require as much SEO attention as a regular organic page does to work well." "We tend to make sure all product titles and descriptions are keyword optimised in the first place but you are right, this is very often overlooked." Unfortunately I do not have, nor can I find, any "proof" that Google uses the product description play a large factor in the ranking of product listing ads. I will leave this open as a discussion in hopes that someone else can update if it is ever proved. Until then, I recommend writing product description text that uses your top keywords - typically the product name/model - while focusing on how it is going to entice the shopper to click on your result.

Hey Stephanie, I'm not sure since the system has changed. I haven't had a look at it yet. You might be able to call Google or get them on Chat and have them walk you through the process.

Hi there There is actually "Bounced Visits" segment you can select by default. Go to Acquisition -> All Traffic and make sure the primary dimension selected is: Medium - so your data is grouped by paid, organic, direct etc. Click the drop down arrow next to the default All Visits section at the top of the page and then click on the "Bounced Visits" tab to highlight it.  You can deselect All Visits at this point or use it to compare. You should be left with a report of the amount of bounced visits per medium type, which is hopefully what you're after. Hope this helps.

Tom is spot on here. You cannot target only the fans of a miscellaneous Facebook page that you are not in control of, like a competitor.

Hello John, I was hoping there was a quicker way to do that. Anyway, thanks a lot for you answer! Cheers Oscar

Google no longer shows ad rank/position. Google Shopping and PLAs have changed so much in the last year, and ads show in so many different places that rank/position no longer makes sense. Just go through the shopping process and note how many times you see an ad, then you'll realize how that metric matters less, or could be in different places throughout the process. You'll have to rely on other metrics in AdWords to decipher how your ads are doing. Dig into the Columns and decide what matters to you most. Obviously Revenue and Cost-Per are the most valuable, but it's up to you/your client to decide other KPIs. It's not the answer we want,  but it's what we need to live with for now

Agreed. Also: PPC is often used as a substitute for an overall SEO/Marketing strategy...instead of a component of an overall strategy. It's best to turn down potential clients who think PPC can do it all, IMHO and experience.

In my experience there is not single size that is significantly better than another. It really does depend on the products your advertising and the sites they're being advertised on! It is best to get ads in as many of the supported sizes as you can, then run them all and then review their individual performance, pausing or deleting as necessary. You simply won't know which works best until you try a few different ones out If it helps, I've recently ran a display campaign and my 300 x 250 and 336 x 280 are performing very well, however I have had to pause my 200 x 200 and 468 x 80 ones as they were performing very poorly!

Without going into an insane amount of detail, if you have the budget, I'd try a little bit of everything.  For you, I would suggest: Retargeting: Display ads to people who have been to your site, but didn't convert. Placement targeting: Use Google ad planner, or just surf the web to find sites that are relevant to your demographic and show ads. Interest category targeting: I'd use this if there are relevant categories for you to target.  If they're too broad, cross it with some topic or keyword targeting. Keyword targeting is the oldest, and doesn't work as well as it used to for us.  You could use this to explore and find new placements, then add them to your placement targeting campaign. Topic targeting is bad on its own in my experience. Demographics is great, but will reduce volume a lot.  If it's already a weight loss site you're putting your ad on, there's probably no need to apply it here.  A lot of people reside in the "Unknown" categories for Gender and Age. If you're an existing Adwords customer and have reps, you can get into their search companion marketing beta.  We've been seeing great results from this.  For example, when someone searches for "weight loss", and clicks through to a page with Google ads, you can now target them on the display network. Remember that you can apply remarketing lists and demographics to search as well as display!  And also be wary of mobile if that's not great for you.  Now with enhanced campaigns, you're automatically opted into mobile... I've had different experiences than Dana, I've had by far the most success with Adwords, little success with Facebook, and no success with StumbleUpon.  Twitter is also another viable option, and they have their own set of targeting options (and you have to run a Twitter account already).  LinkedIn doesn't sound right for this.  YouTube could be good too, although the CPCs there tend to be pretty high. I would think Facebook should be good for you... you can target to women of a certain age who like other weight loss products.

Hey, sorry for not getting back to you quickly! I currently use {keyword} instead of {querystring} in my bing parameters because I'm sending the information to Google, and I know that Keyword works already from using it in AdWords. Try this and let me know if you see anything change!

Never, Adwords don't have single peice concern with organic result. It might be because of manual penalty. Or sometimes what happen, We are doing work continuously and we are also getting result very good, but when Google robot evaluate all things at once, then you can be penalized. OR Another cinerio is that, If you have made bad links or any of your comeptitor has made bad links on behalf of you, and Google crawl those links then you can be penalized. Hope this will clear your confusion.

I think that depends upon how you see the "lifetime value of a customer" or the "profit margin on a single sale".    JTV will follow you around for months....  HarborFreight will follow you for days.... If you have a single product that you are selling at a discount price you might not want to remarket very much at all.

Hi Scott I think it depends on the size of the brand and site of the company that provides the franchise. I was speaking to a client today who runs a franchise locally and they are stuck, as a franchisee, with having to have a page on the company site. But if you search for the brand (which is quite well known) then you will see the pages that are relevant locally. I hope that helps, Peter

hey Sam! Happy to have been of help, I'll double check if I find the way google calculates it just for knowledge. Happy remarketing!!

Hi Robert, has your question been answered? Please give us an update, thanks! (Christy)

Here's the thing, you have 2 referring domains pointing to this page and one of them is pointing to it 298 times using the anchor text "penetration hosting" *(which I'm assuming is the keyword you are being penalized for.) That's no good. BUT totally recoverable. If those links are internal, there are several things that can be done but the domains should be more important. Build some content, gain some natural links and make sure the anchor text is varied. This should happen on it's own if these links are built organically. Build organic to gain organic.

Yes, it's absolutely possible as long as targeting allows it, like John said. I like going this route, just like in Google. I split my campaigns by newsfeed (particularly with heavy-ups in mobile) and the right sidebar to create more visibility for my ads. I used to have a live example of this, but I can't seem to find it right now. But, yes, it's definitely possible

All I did was enter the full url string of my conversion page as a goal in GA and it seems to be working fine. Worth a test?