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No worries. Glad to help.

Maybe your competitor is using dynamic ad titles and not targeting your brand. Try entering "ABC plumbing" in Google and if title starts with "ABC plumbing" then you know they use dynamic ads. Why dont you create ads for your brands and you will quickly be nr 1 on PPC section and also quickly see price drops and pay very little per click (at least most likely). Let us assume they were targeting your brand: it is unlikely their conversion will be any good since users are looking for your brand.

Depending on your site, you will likely need to change the questions that you let the customer answer, and start assigning order IDs to things if you're not already, but this will just set you up to be a more efficient company. If you aren't sure how to do this, I'm sure there is an ample number of consultants who would be willing to help set up analytics for you for your specific ecommerce needs. I'll definitely be looking into the tool mentioned above, but I think in the long and short term you will need to make ecommerce in GA your friend. Bypassing GA because it's a difficult task to do initially will set you up for several different types of failures later. I would rather see you get on the good side of GA than start using another tool when you're not fully functioning on this one.

This often happens if there is a redirect inbetween the sites and so the referrer gets lost which would account for that difference. It could also happen if you have a 404 or slow page so no GA visit is recorded but that would lead to less of a difference. I would suggest adding active tagging to the link and as above reply, ask for a free extension. By active tracking you just need to add the following 3 query parameters with meaningful values such as: ?utm_source=DirectoryZ&utm_medium=PaidLinks&utm_campaign=FooterLinks The traffic would then be tracked accurately and you can see it in the campaigns report.

John - Again thank you for the insight. I will take a look at that report and see if there is anything out of the ordinary in terms of spend, etc. Thanks again

By the way, I have seen a jump from page 2 to page 1 just after stopping my cpc campaign. I dont know if its related to that, but the next day i switched off the cpc, i got from place 11 to 9.

I don't believe that's possible.  You'd have to create a special ad group like you suggested just for those keywords to get the capitalization in that word to behave that way.  Google's capitalization guide is here for DKI.

I'll contact them directly, then. Thank for your help, Jasmine.

Hey Sandra, We don't show PPC activity in Moz Analytics. Sorry about that! Please let us know if there's anything else you have questions about. Thanks! Miranda Rensch - Product Manager

No problem. Keep checking on SEMRush in a few days to see if those numbers are changing. But for now, you can report to your customer that Nest wasn't doing any noticeable advertising before the acquisition. They are now, apparently, but those stats from SEMRush are just estimates based on open metrics, no one outside Google or Nest can actually give you an exact sum.

Hi Daniel, Might I suggest using a tool to customize the content according to the referral?  So that you can keep the same URL and the same page will receive all the link juice if you get any back links. However, creating different pages with noindex will work too.

It may be that some of your destination URLs aren't tagged with the utm parameters.  I forget if you can do it in Bing, but I know in Adwords you can set destination URLs on keywords or placements as well, which will override ad destination URLs, so you may need to check on all of those and make sure they're all tagged properly.

This is Google rebranding the hybid campaigns, and updating their algorithms for when you opt into both search and display in one campaign.  I asked my Adwords rep about it, and he said we definitely do not want to try this having already set up campaign structures with Search and Display campaigns separately.  Adwords best practices is still to run your Search and Display campaigns separately.  Just thinking of having both in one campaign gives me a headache, because they're completely different animals.  I'd set up a search campaign, clone it, and set the clone to display.  This will make it 100x easier to tell what's going on at a glance in the campaigns. I don't think a display campaign on its own would perform differently from the display generated from a Display Select campaign, although I haven't tested it so I can't be sure.

I tried to sign up with them, but they scoffed at me when I showed them my traffic report. "We don't provide support for clients your size. You can use our service but you'll need more traffic to see any results." It was a total turn off.

There are a lot of response questions folded into the answer you're looking to gain from this question. There is definitely not a direct Yes or No answer. There are several determining factors. Is the website mobile friendly? Not to be confused with Mobile Optimised. Is it easy for a mobile user on any device to read, comprehend, and perform tasks on a mobile device. What is your vertical? If you're selling shoes I'm more likely to buy in store. But if you're Zappos, I'll definitely purchase from my phone knowing full well that It doesn't matter what I order because I can return it. Who is your target market? If your target customer is a lower middle class mother of three, then she will likely not have any time to sit at a desktop/laptop to convert and have to do all of her purchases on the go. So mobile will work better for her lifestyle (there are studies charting roughly 57% of Americans as only having recreational access to the internet through their mobile device). What do you want them to do? Is your funnel complex and barely comprehensible? Do you require serious personal information (bank codes, credit card numbers, etc)? Your funnel also plays a part in how easily someone can convert. Does more mobile traffic mean more footfall in the local stores? If it does, then it doesn't matter what your website looks like, it means that people find you and still come to your location. And finally, the question no one is really capable of answering concretely yet.... Do people do more research with their mobile device then convert directly on a desktop device? The higher you bid on Mobile I would definitely keep an eye on direct or brand traffic to see if people are transitioning to the website through other avenues. Of course, I'm sure you're up to speed on the on-site & audience identification. Mobile conversions still cost more. Mobile clicks cost more. And generally mobile has less space to display as many adverts so the costs to get good real estate are worth it if you can figure out your mobile audience's desires from your website. So the short answer is: yes, it's definitely worth bidding that much for mobile traffic. I see average return from clients who are set up well for mobile, but if your site isn't prepared for a mobile audience then you won't see good on site metrics and you won't see it as worth while advertising spend.

I tend to agree with everyone's thoughts here. The idea of "starting generic and cheap" is a great thing to do. It's often best if you start off bidding on a "broad" perspective compared to a phrase match or exact match bidding philosophy, to get a better idea of how people search for you. Be of the understanding that you will lose money the first 3 months, but just like anything this will allow you to research and better fine-tune your strategy. Also PPCHero.com is a great blog to read for PPC tips, tricks, and overall advice.

The "idea" is still valid. You need a "Thank You" page that actually sends the transaction details to Analytics. Users must be redirected to that page after completing the payment, and I guess the return URL is just a variable you set while sending the order details to Worldpay (look into their docs for that: return url). Then, in the "thank you" page you trace the order and create the analytics ecommerce call (with any programing language) depending on the version of Analytics you are using, it could be the ga (ga('require','ecommerce','ecommerce.js'); and then the rest of the transaction details) or the older _TrackTrans() (after the rest of the transaction details). Hope that helps!

The estimated amounts are grossly overestimated. Get conversion tracking in place and phone tracking in place if you choose you need that and then look at actual data not estimates.

Hi Amelia, The agency had their own platform, so there isn't an AdWords account to take ownership of, per se. Thanks again! Erik