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Hi there, I'm just trying to understand what it is you are asking. So are you looking for advice on what happens to a historical page when you repurpose it and use it to target a new keyword? Or are you asking whether or not Google will change the ranking of a historical page when you refresh the content of it? Cheers

Unfortunately, I haven't seen any studies of that nature. I typically look at it pragmatically -- is there a change in SERP features related to that schema (i.e. is there direct, measurable benefit)? So far, I haven't seen any. On the other hand, I don't see any evidence of harm, as long as the schema is appropriate and well-structured. It just comes down to where you want to put your time/effort.

As Brett and Gaston said, this is not ideal, but also not the worst thing. You'll probably have both non-WWW and WWW versions rank for awhile, then Google will start ignoring your canonicals. As Gaston said, it's pretty simple to change canonicals - I would recommend doing that. Otherwise, you're showing Google that your canonicals don't match your actual site, and they may start ignoring them in the future. It's worth keeping your site structure clean! Best, Kristina

@ThompsonPaul Moz was warning me about thin content and I got the idea that it was because of "/" from https://datayze.com/thin-content-checker.php?domain=https%3A%2F%2Falphalapia.com¶meters=&exclude=&elementtype=limit&elements= which said zero unique phrases maybe it's because i have "Home" and "Home_master" although the Home_master has eye crossed out (shouldnt be visible to goog)

Instead of trying to group pages by keyword, try thinking about searcher intent and task accomplishment. Can you write one comprehensive page that addresses the searcher's needs and includes all the keywords? Or does it make more sense to break into a couple different areas, such as a page that's specific to a plaintiff and a page specific to a defendant? Try this: create a venn diagram of the different audiences that may visit that section of the site you're contemplating building out, and group the keywords that you suspect each audience would use and see where the overlap is. If there are areas that are completely blank, you don't need a page for that specific audience or task. Doing this will help you determine which pages need to cover which keywords for the right audience. For example, for an optometrist there's probably searches involving "contacts", "glasses", and "lasik". You might be able to address all three on the same page, but that's probably a horrible experience for someone who is just looking for a specific eyeglass style to have long text about the benefits of lasik. Very little overlap there because the audiences and intent may be different, so they get different pages, and that shows up in the venn diagram. Hope this helps!

Thanks Roman. I am good with doing redirects, and it is not many pages, so making coding mistakes that cause chaos is not really the issue (though it is always good to avoid). My question is really about using some of the "link juice" being directed to useless outdated images to improve the ranking of some deep but related pages on our site.

Hi Nigel, Don't be a tough guy! Surely your answer was helpful and I'm thankful of that. But your answer led me to another question and that's how similar websites are working if google is against websites which are publishing duplicate contents. Is keeping deleted content is enough to get rid of this problem? Any other suggestions? Thanks again

This is a great question - I would like to know myself.

Answer: For best results, provide multiple high-resolution images (minimum of 50K pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1. Source: https://developers.google.com/search/docs/data-types/product

Basically, your is diluting its own efforts and resources, the idea to publish content in other domain make sense if it applied in the right way. (this not the case). 1- There is no make sense to have the same content in 2 places, so let see what Google has to say about it. Duplicate content Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the no index meta tag to prevent search engines from indexing their version of the content. Minimize similar content: If you have many pages that are similar, consider expanding each page or consolidating the pages into one. For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city. Let's take an example assume that your client has an article called 3 Tips About legal requirements to buy a home You Can't Afford To Miss ----> The keyword on this case is_ legal requirements to buy a home._ So boost your SEO efforts is to build other articles on other pages around this content, if you made a quick content research about the topic _legal requirements to buy a home. _ Let's take an example assume that your client has an article called 3 Tips About legal requirements to buy a home You Can't Afford To Miss ----> The keyword on this case is legal requirements to buy a home. how much do you need to buy a house KD=4 Volume=600 the best state to buy a house KD=10 Volume=350 what to do after buying a house KD=4 Volume=350 So the best way to boost your content strategy and your Search Ranking is to create a universe around your content where the center of that universe is your article ( hahaha this just a Marvel joke), Also do not forget to include an internal link strategy and site structure strategy Regards Hope this info will help you

Hi Emnma, Yoast does not do seo for you. It gives guidelines to follow. When you insert a keyword in the keyword slot, the software only matches the seo suggestions based on the keyword. If you want to check 3 keywords. Change the keyword you put in the keyword box. Those keywords are not added to meta data or anything like that. The upgrade of the plugin gives you a couple extra perks, but all the main stuff is available for free! Being able to add 5 keywords to optimize for allows you to see how your content matches up. You will have multiple keywords that do not get a green light and they shouldn't The other advice big advice i can give you is do not optimize your content for green lights. If you are trying to optimize for green lights much of your content will not be organic. It will be produced to meet the minimum requirements to get the green lights. Here is an interesting article by yoast on it https://yoast.com/want-green-bullet-wp-seo/ Let me know if you have any further questions.

Ok, so situation with branding etc look like this: There is company, let's call it X with own website X.com and they have shop oldshop.com. After years shop is well known in their niche, which is competitive like hell (you change something on your page and next day ALL competitors are doing the same). Company X want to make their offer bigger, more mature so they want to open new shop, based on new technology, with new name (beacuse they don't like old one) on domain newshop.com and kill oldshop.com domain. domain X.com and oldshop.com are quite well known, almost always in top 3 results are either oldshop.com or x.com, newshop.com thanks to many factors can't rank at this state. Last SEO destroyed engine, link, canonicals to the point that on test pages nothing index. I just finished making repairs but either way we can't compete with other brands on the market with this new site and 60-70% of revenue is from either shop or from calls that shop generates. Killing it now would cut off this revenue. Since positioning this new shop is matter of months I want to save what I can and instead of newshop.com do something like x.com/newshop so x domain would carry on newshop and this would in theory minimalize revenue drop. If not - separate domain newshop.com and then we'll wait for it to get revenue but with no budget at all it's near impossible to win with our competition. Sadly I don't know owners very well but I have feeling that they don't have idea what they're planing to do and yet they don't want to listen. Personally, as marketer, I would leave oldshop.com alone and do redesign to make it more modern.

Thanks! We probably should have combined JS with CSS and not built a site fully reliant on JS. This looks like what our competitors have done.

Yeah, of course I can explain more. HTTP 410 status code tells google that you've eliminated that page and will never be live again. So google will kill that URL in its database and never ever crawl it again. Thus said, GoogleBot follows assumptions that site is working poorly or that there is some big problem. How can this happen? when you have a massive amount of 404, 301 redirects, 410, 5xx you might have your site downgraded, possible deindexed, reduced bot crawling frequency or any other penalty you might imagine. Some info about 410 status code: HTTP/1.1 status code definitions Hope it helps. Best luck. GR

Thanks for the answer. I really impressed with this answer.

Screaming Frog also has a basic, useful site visualisation capability built into it.

I want to be clear that I'm not referring to a re-crawl, but a re-index.  Now I realize there are a gazillion ranking signals and most of the stronger signals are probably not on-page signals (although page title, headers, and anchor text combined is probably a relatively strong signal) so that for most situations, on-page changes are going to like move you from the middle of page 2 to top 3 (except for obscure - low competition long tail keywords of course.) So is there a delay between re-crawl and re-rank (I'll use that term instead of re-index).  I also realize the rank can change based on changes on the other sites in the SERPS.  I suppose the re-rank delay could be verified by taking a 'sacrificial' page and totally changing the title, headings, and other on-page items to a completed different keyword theme and see how long it takes for the rank to go down for the previous keyword theme and up for the new theme. I would think Google would quite possibly add a delay, even a random delay length, to discourage people from constantly requesting re-indexing of a single page to see the rank change.  Granted the change if any would be small since on-page signals as I mentioned are a sliver of the signal pie.  So most SEO's I would think would be of the opinion this 'trial-and-error' is a waste of time?