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    4. Schema types for webinars, infographics, datasheets, product videos and eBooks

    Schema types for webinars, infographics, datasheets, product videos and eBooks

    Intermediate & Advanced SEO
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    • WhiteHat1
      WhiteHat1 last edited by

      Hi,

      I’m looking  to add Schema markup to my company pages’s webinar page (recording past webinars) and data sheets, infographics, product videos, eBooks/white papers. For eBooks, I am primarily referring to a landing page with a gate to download a PDF document.

      I’m trying to determine the best markup type:

      For Webinars, I’ve seen suggestions to use “Event” type but that seems appropriate for future events, not something like a recorded webinar, which is not time-sensitive, unlike a live event. However, I see a StackOverflow forum to use http://schema.org/recordedIn for recorded webinars.

      For eBooks and White Papers, I see a few potential schema types:

      https://schema.org/DigitalDocument

      https://schema.org/CreativeWork

      http://schema.org/EBook (or https://schema.org/Book and then book format type of Ebook)

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