Category: Intermediate & Advanced SEO
Looking to level up your SEO techniques? Chat through more advanced approaches.
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Unique content for international SEO?
Hi There, This is exactly what the hreflang tag is for, to tell Google that each subfolder and page is targeting a different country and possibly language, and so is not duplicate content. The SEO agency is not giving you the right information so you should fire them! If a pages exists like this: yourstore.com/au/category/product-1 yourstore.com/us/category/product-1 yourstore.com/ca/category/product-1 yourstore.com/uk/category/product-1 As long as every page has an hreflang tag pointing to itself and the other versions you will be absolutely fine, no duplication, no worries! Read More https://support.google.com/webmasters/answer/189077?hl=en I hope that helps, Regards Nigel
| Nigel_Carr0 -
What to do when you have maxed out GTM container
Have you tried consolidating the tags as much as possible? Custom variables may help to do this: https://support.google.com/tagmanager/topic/7683268?visit_id=0-636607210631473682-3757403381&rd=1 From what I know, if you can avoid multiple containers it’s better. However I’d recommend checking out this for more info: https://developers.google.com/tag-manager/devguide?hl=en#multiple-containers I hope that helps
| Casey_Bryan0 -
H tags and Topics
Hi seoanalytics. It's not necessary that your H2 tags respond to people's questions. H2 is for subheadings of that H1. Use it to divide content into scannable blocks; both Google and your visitor will like it. H3 is for subheadings of that H2, preferably. Sometimes I use H3 for blocks that should be H2, but just don’t hold that much information for the visitor. H2 tags make you think about the structure and page layout of your blog. An 800-word blog may seem like a good idea. And, in fact, Google loves a page with a lot of information and depth. But you should help your audience out and give them lots of subheadings to make reading easier. Think of H2 tags as tiny table of contents pieces, showing your readers where to go and what they can expect to find in the given sections of your blog. What’s more, H2 tags must be optimized accordingly with your keyword phrases of choice, since they help SERP crawler bots interpret your pages and rank them accordingly.
| martinxm0 -
Shall I hide short product review texts from customers (to avoid google panda/quality issues)?
It probably won’t affect badly if unique product information covers more content than those small reviews. I personally follow 80/20 rule here. If your product pages have unique engaging product information than you have no need to worry about. During my audits I encountered 2 type of scenarios. Product page have canned information. Content duplicated internally or manufacturer information which duplicated externally. Some (rarely) store have unique product information. In 1<sup>st</sup> case good user reviews helps a lot to create new, informative & engaging content (add uniqueness in product pages). In 2<sup>nd</sup> having unique reviews is like cherry on cake, even small reviews won’t hurt.
| Asif.Dilshad0 -
Keyword Cannabalisation & Ecommerce
Hello Becky, Rest assured that your problem has been encountered by many other eCommerce merchants, some with much larger versions of this problem. Imagine a hardware store trying to figure out how to canonicalize a few hundred thousand nuts, bolts and screws. Most of the time, the best thing to do is make it a product variant that you can select from the page. However, if there are a handful of variants that have significantly more search volume than the others, you may want to spin those off onto their own pages. So the best answer I can give is: It depends. If you only have 80 of them, that's not at such a scale that you couldn't write unique content for all of them. But chances are you don't need 80 unique product detail pages for the same chair. Does this help? I'm happy to provide more input if you share further details about the search-share and sales-share of each variant.
| Everett0 -
400+ deleted pictures, 404 on URLs, can they be deleted without penalty?
No problem, happy to help If you are on WordPress, then I'd highly recommend Yoast's premium plugin as you can set up 410s via the plugin (see screen shot attached) - it's super handy! If you're not using Yoast premium, then it is probably best to chat to your web developer. I hope that helps! Cheers, Casey b07EdSL
| Casey_Bryan0 -
Redirecting traffic to https
WOW.. i never even thought about it.. i made sure to make changes in google analytics to track HTTPS only. anything else i should do for a better more accurate data?
| SharonEKG2 -
URL structure for am International website with subdirectories
Hi Luca I would use option 3 where you add country followed by language. website.com/uk/en website.com/ca/fr website.com/ca/en This will allow you flexibility when there is a country with two languages like Canada. Just remember to use the hreflang tag on all pages. https://support.google.com/webmasters/answer/189077?hl=en Fitflop do this very well www.fitflop.com/uk/en I hope this helps Regards Nigel
| Nigel_Carr0 -
Organic Traffic Drop of 90% After Domain Migration
Very hard to say what's going on Kingalan1 without a detailed analysis. You've done a domain and https migration at the same time. It could just be a result of the transition given Google will have indexed multiple versions of the same content. Give it some more time. After that, if things don't improve you'll need to do a detailed analysis to diagnose what the problem is.
| DonnaDuncan0 -
Hold Off on SEO Changes After Domain Migration?
I did a site migration from Http to HTTPS and saw no drop but google was big on making sure such transfers didn't create and problems so people did them. They wanted to encourage it so gave us a little boost. I saw no drop at all. But have heard of HTTP / HTTPS % HTTP2 having problems with traffic dropping. But usually this was an error that had been made somewhere. OK so now I now that you are lettings that explains why so many pages. Things should have improved but lately I am finding my pages are not getting indexed as fast as they were a month ago. There really is a shake-up at google that is earth-moving at the moment. Sensors and chatter has been 10/10 for almost a month now with rumours of new things happening on 17th April. I'm not one of these people who is glued to webmaster world but I'd bet it's things out of your control that have affected it or delays in indexing that will get picked up in a bit of time. Try re-requesting all your crawls. I know what's obvious but it got mine finally indexed.
| Smileworks_Liverpool1 -
Competing URLs
A few unordered thoughts: I don't think that the URL alone is what's causing the blog to outrank the homepage. Some causes are probably that the content is better suited towards "plastic cups", the on-page optimization is more specific towards "plastic cups", or that the blog post has more internal/external links pointing to it. Also could be a combination of any/all of these. If your main topic for the site is around plastic cups, then the homepage should probably rank for it. In which case you could 301 the blog post to the homepage, and ensure that the homepage is targeting "plastic cups" as best as possible and that the content suits that keyword well. If the main topic for the website isn't plastic cups, then I would argue that it's OK that the blog post ranks—take that and use the homepage to target something else entirely and just make sure the CTA on the blog post is appropriate. The way to let Google know your homepage is most relevant for the term: Redirect blog post to homepage. Ensure homepage has well written and helpful content around the topic. Ensure homepage targeting (title tag, h1, etc) is focused on the topic. Re-submit sitemap to Google for re-crawling and wait for a few days/possibly a week. Hope that's helpful!
| sergeystefoglo1 -
How to influence sitelinks
Hey There, The answer from Serge on this older thread pretty much tells it like it is, when it comes to sitelinks: https://moz.com/community/q/how-to-get-sitelinks-in-organic-serps
| MiriamEllis1 -
JSON-LD With Multiple @type?
I think you will have the best search result features if you put the appropriate script on the matching page for each of those functions. The home page can be just Organization, or the most important @type, such as Hotel, if that's the case.
| Everett0 -
Phasing in new website - new content on www2
I don't think I would do it this way, RWesley. Why do you need both versions to be live and indexable at the same time? Most of the time people use a development environment for this type of thing. I guess I'm a little confused about the strategy here. Could you explain more about the reason you don't just do all of the work on a non-indexable, private development site and then push it out live to replace the existing site on www. whenever it is complete, along with the redirects from old content URLs to the new ones (if that's even necessary; which it is not if you're replacing old content on the same URL).
| Everett0 -
My homepage doesn't seem to be indexed. Any suggestions?
Panic not Kev, I can see your homepage is indexed, Sometimes the 'site:' parameter ignores the homepage. Trust in the console. It sounds like you did all the neccesary checks and but didn't believe in them.
| Libra_Photographic0 -
Changing sitemaps in console
Thanks Gaston. Have discovered the check-box and delete option on console so thankfully i have managed to delete the old ones. Amended the new ones as you recommended. Thanks for your advice, we'll keep an eye on the results to see what happens now!
| Fubra0 -
Similar content, targeting different states
Thanks for the details. So, if you have at least one physical store in each of the provinces, the best bet would be to create a landing page for each of these stores, and put content on it that uniquely serves that region, including but not limited to: Name, Address, Phone, Thorough driving directions Photos Reviews from customers for that store Links to your local listings social profiles for that store Content highlighting unique factors about that store (regional inventory, events, specials, tips for the region, etc.) By creating these landing pages with each of your stores as the focus, and by ensuring that most of the content on them is unique, you should not have any concerns about duplication. However, if there are regions you are targeting where you lack a physical store, that's a different scenario. If that's the scenario, what are your goals for those location-less regions, and what would be the reason for serving them different content for one region than you would for another?
| MiriamEllis0 -
Can you index a Google doc?
I can completely see where your coming from and agree! Thank you!
| LindsayE1