Similar content, targeting different states

[MSaffou2018]

I have read many answers regarding not having duplicated pages target different states (cities). Here is the problem. We have same content that will serve different pages in some provinces in Canada that we can't change allot intentionally. We don't want these pages compete within the same province. What would be the best approach not to get penalized and keep SERP? Initially we though about hreflang, but we can't really do it on the provice/state  attributes.

Thanks in advance!

[MiriamEllis]

Hello There!

Is your business model local (with physical locations in these provinces and face-to-face contact with customers) or virtual (like an e-commerce company)?

[MSaffou2018]

Its both local and online, but the focus on online

[MiriamEllis]

Thanks for the details. So, if you have at least one physical store in each of the provinces, the best bet would be to create a landing page for each of these stores, and put content on it that uniquely serves that region, including but not limited to:

• Name, Address, Phone,

• Thorough driving directions

• Photos

• Reviews from customers for that store

• Links to your local listings social profiles for that store

• Content highlighting unique factors about that store (regional inventory, events, specials, tips for the region, etc.)

By creating these landing pages with each of your stores as the focus, and by ensuring that most of the content on them is unique, you should not have any concerns about duplication.

However, if there are regions you are targeting where you lack a physical store, that's a different scenario. If that's the scenario, what are your goals for those location-less regions, and what would be the reason for serving them different content for one region than you would for another?