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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Hi Chandana, You're going to want to start with Chapter 5 of the Beginner's Guide to SEO here on SEOMoz: http://www.seomoz.org/beginners-guide-to-seo/keyword-research You'll probably have more specific questions for there, but that will get you started.

    | KaneJamison
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  • For whatever it's worth, have a site which was also mauled by Panda & Penquin in April, 2012.  Probably lost around 30% to Panda and Penguin knocked it down to around 25% of the pre-mauling traffic.   The Penguin mauling is algo based and is probably caused by anchor text in manually written comments on relevant blogs or pages.  Without doing anything (as in taking an extended vacation from blogging, linking, etc.) traffic is now at 50% of pre-mauling (probably half of the Penguin effect is gone).  Seems to benefit from each Penguin update by 10% - 20% per month.  I am curious how this compares to "link removal" efforts.

    | JustDucky
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  • Responded in the other thread per your request - hope I got all of your points from this thread: http://www.seomoz.org/q/is-it-better-to-have-urls-of-internal-pages-that-are-geo-targeted-or-point-geo-targeted-links-to-the-homepage#post-117343

    | KaneJamison
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  • John, yes, nothing to worry about it at all. As long as you are not interlinking the websites, it's just an IP address hosting multiple websites. You might want to consider adding a new IP (which would also be required if you will be installing a SSL certificate for this new website). A new IP is not required at all, but I usually like to if I have the option.

    | NakulGoyal
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  • This is exactly what I needed! Thank you!!!!

    | MargaritaS
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  • Thanks for this. When you had the linking issue, did you traffic drop suddenly or was it gradual? Were only the mislinked pages deranked or were all pages on the domain deranked?

    | tact
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  • I'm glad to help. If the visits are not organic or referral then I wouldn't worry too much about this.

    | ProsperoDigital
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  • Right I have done some research... As this was bugging me... Remove: RewriteCond %{REQUEST_URI} ^/Default\.aspx$ RewriteCond %{QUERY_STRING} ^pagename=About-Us$ RewriteRule ^(.*)$  http://www.domain.co.uk/About-Us/ [R=301,L] And replace it with: ``` <code>RewriteCond %{QUERY_STRING} ^pagename=About-Us$ [NC] RewriteRule ^Default\.aspx$ http://www.domain.co.uk/About-Us/? [R=301,L,NC]</code> ``` Test it and let me know... Keith

    | SEOKeith
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  • Great, thanks for the info. I always thought Google was really hot on compliance, but good to know there is a bit of leeway.

    | OptiBacUK
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  • Hi Matt, there's a discussion on press releases that you might be interested in here http://www.seomoz.org/q/press-releases-sites

    | rodnic66
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  • The first place I would start is by looking at what links you have to that page using OSE - http://www.opensiteexplorer.org/. If you don't have many decent links to that page you need to start looking at ways you can build these links through methods such as competitions, social media (build an audience/following and build relationships with authority figures for your niche, then you can put your great content in front of them for the exposure and links will come), informative articles about the brand and products, etc. There are lots of decent ideas and guides to building links on here so I won't reiterate them, just search for link building on here. You also need to look at your domain authority and how many decent links you have for that. Essentially on-page factors only act as a guide to what your content is about but links indicate this information is worth reading so improving you link profile will increase your rankings for keywords. Remember Great content + exposure = links Links give authority and help increase your rankings in the SERPs Hope this helps

    | Matt-Williamson
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  • Get someone to look at the database queries in coldfusion. Unless you have tens of millions of flashes it should be able to handle it on even a reasonably modest server for your traffic levels.  It doesn't sound like it should be taxing. However it sounds like your problem is some badly structured queries. The good news though is that this is probably quicker and easier too fix than upgrading hosting, coding new removal behaviour or any other "work-around" What would you do to avoid Google thinking its a poorly maintained site? Sorry to sound glib, but the answer is "maintain it better".

    | matbennett
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  • 307 Moved Temporarily (HTTP 1.1 Only) A 307 Redirect is the HTTP 1.1 successor of the 302 redirect. While the major crawlers will treat it like a 302 in some cases, it is best to use a 301 for almost all cases. The exception to this is when content is really moved only temporarily (such as during maintenance) AND the server has already been identified by the search engines as 1.1 compatible. Since determining if the search engines have identified this essentially impossible, it is best to use a 302 redirect. Source: http://www.seomoz.org/learn-seo/redirection

    | SEOKeith
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  • Yes we are actually thinking of doing an "archive" type page so people can look and see what season their product is from..this helps with warranty processing for customers. Thank you Brian for your help!

    | K2_Sports
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  • Thanks for the clarification.

    | Hughescov
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  • Cool, seems like www. is the way to go. Good luck!

    | William.Lau
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  • Hi KLLC, ¿It appears at seomoz campaign report under crawl errors? If are shown under "notice" its Ok. If not, please provide more details to understand better the problem. Best regards

    | roquelagellera
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  • Hi I'm not so sure it's Penguin because as a whole the site hasn't been hit, in fact organic traffic to the site has grown. The problem stems around a small hub of parcel related pages. The drop first happened when we changed these to affiliate pages; we then removed the affiliate links as detailed in my original question and tried various other ploys all to no avail. When you say we have a load of exact match keyword phrases in our on site anchor text you're not implying that this is somehow a bad thing?? Surely Google can't penalise for giving good on-site navigation??

    | danielparry
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  • Hi Mat. OK I had optimized this page for "Turkish cotton bath towels" and "Turkish bath Towels". That said, it still had 47 instances of the keyword in alt tags and a further 16 instances on the page. I can see why and where the extra instances are being generated unnecessarily which can be addressed when the product page is redesigned. As for the lat tags this is beyond me as to why its generating these so many times. BTW, your helps really been useful. This is relatively new to me (2 months working on this site actively) and so much has come to light that you just wouldn't ever ask unless you get "hands on".

    | Towelsrus
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