Welcome to the Q&A Forum

Yes we are actually thinking of doing an "archive" type page so people can look and see what season their product is from..this helps with warranty processing for customers.

Thank you Brian for your help!

Yes there was link juice that we would like to harvest...I am thinking that the redirect is the way to go.

So next question. Since the "new" product has been live since June is it still ok to go do a redirect, is there any harm in this?

And I guess moving forward we would have to do a redirect every season as the product names stay the same.

Hi Brian, yes let me clarify.

1. They  no longer appear in searches as we put a "no follow" on them..that is fine we don't want to rank for the older product but the URL has history if you will.

2. Here is an example of a URL. My thought process is that we needed to redirect the old to the new...as it stands now we cannot get the new URL's to Rank in the top 50.

old: ridesnowboards.com/snowboards/machete

new: ridesnowboards.com/snowboards/machete-1213

3. Yes I believe so...however I am going to double check with the dev team.

Hope this helps

So I am slightly stumped. I work on a few eCom sites and over the past few months we have been launching new products as well as some site updates/upgrades. The issue that I am having is this. Product that is actually new this season, as in we did not carry it before, is ranking fine...generally speaking we are top 3 in Google with Brand/Product name.

However product that is not new, meaning it has a new color or graphic but has been in the catalog for years is not ranking. In Prior years the URL's ended with the product name, now however they have additional information added to the end for this season. Would not directing the old URL to the new URL effect the rankings of these pages?

I am open to suggestions beyond redirecting as well. Thank you!