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Hello, There's not really a "best way" to build links. Everyone has their own strategy that works best for them. You can begin with the Beginner's Guide to Link Building. In terms of "high-domain and page trust" links, you best bet would probably be to start with a competitor analysis of your closest competitors in your region, and begin the process with websites that have shown a propensity for linking to others in your niche or industry. For an in-depth look at link building tactics, the Little Blue linkbuilding Book is a great place to start: https://blog.ahrefs.com/little-blue-book/Little-Blue-Book-by-Ahrefs.pdf Hope this helps! Rob

Hi Rosemary, The dust has definitely not settled. Linda Buquet and Joy Hawkins have been documenting numerous different Snack Pack styles. Here are some links to get you started on this: http://imprezziomarketing.com/seo-blog/google-maps/4-observations-about-googles-new-snak-pak-local-search-display/ http://www.localsearchforum.com/google-local/35962-no-reviews-stars-new-local-3-pack-yet-another-google-test.html Linda has quite a few threads on her forum regarding the Snack Pack, so you might comb through those to see if anyone has reported what you are seeing regarding Android vs. Apple. I can't recall, per se, seeing that mentioned, but there has been so much news about this, it's hard to remember everything If no one else has documented it, maybe you'd like to! From what I've seen, I don't believe Google has settled on a preferred style of these yet, hence the variations being reported. Stirring times!

Hi Sarwan - if you're not seeing those in Google's index, it suggest they can't crawl/index that content. You can test it out via Fetch as Google, which will show you what's Google's seeing. With video content, I might suggest using a text transcript, like Moz does on our Whiteboard Friday.

From my experience the best option would be to include vashikaran specialist and the city location in the url. For example www.domainname.com/cityname-vashikaran-specialist. Try to make sure that these pages have unique content specific to the location. It's pretty common to fall into the habit of creating duplicate content with these types of pages.

Alright this website looks "Awful". Work on the following on page things as soon as you can before seeing further drop, Update your meta tags, localize them according to your targeted region. Update the whole content and provide fresh, optimized and unique content. This is 2015, you really do no need to add 100s of keywords between your main content twice. (I am referring to the bold/ italic content section and the last green section) Check out these resources to improve your on page SEO, https://moz.com/learn/seo/on-page-factors https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization As far as the backlinks are concerned, I suspect that they also required serious attention. For now, work on your on site and get rid of all the spammy links that have been built. By keeping your industry in mind, you don't required 100s of links. Work on the page and acquire good handful links, it will be enough. Hope this helps! Umar

The images on your page should be relevant to your pages content, so describe them with an alt tag naturally will add relevance. The length is not important, but I would not stuff they will a long list of keywords.

Hello Oksana, The context matters. So if the page Title, textual body Content and Images or other media are all about the same topic you should be fine. Additionally, you may want to make sure that the keyword for which you want the image to rank is on the page, preferably in the paragraph next to the image, and perhaps repeated in the image caption. This should help, when not overdone. Other things might be whether anyone else is linking to that image file, or the page/s on which the image is used, including the domain/page authority from the linking site, as well as the text used in the link. Social shares like Pins and Tweets may help. If you're using a content delivery network (CDN) to host the images there's an additional set of issues to think about.

Hi Oxana, It is best practice to focus one page to a keyword. This is what will prevent you falling foul of issues. However, I wouldn't use the same phrase for everything. When crafting a good page, you need to take an informative view of the results in the SERPs. When someone sees the page, the title should tell them exactly what they can expect to find. If it is information on a gold iPhone 6, then say this. If it is to try and get someone to buy one, say this. Buy 24k gold iphone 6 | Site name 24k gold iphone 6 information | Site name You get the gist. Then look at the description. Remember to keep this informative as this is often the precursor to someone clicking on your link. Within the page, don't use the exact same phrase (24k gold iphone 6) as an H1 or as the ALT tag. You can get caught out for boilerplate template if you carry the same across other key factors, and Google will be watching for this. There is no harm in mentioning a gold iPhone 6, but be descriptive in how you do it. Use it in the content, but don't overuse it. Google is very good at understanding what a page is all about without them having it stuffed down their throat. Remember, you are writing for the visitor, not Google. There is a lot more to the visitor experience than SEO alone. -Andy

Thank you for your insight. Rebuilding all the content in the blog has been time consuming. The blog was originally dealt with like a blog and we are moving away from that with structure and content that will be helpful to the consumer and rank. I plan on having a company transcribe all the videos for us at this point. Once again, thank you for the help.

I think it depends on where the website is - in the UK, it is a requirement to make sure that disabled people have the same or as similar as possible experience online as anyone else. Alt tags make it easier for the blind (amongst other groups of people) to understand the context of a website - a picture tells a thousand words and all that! I personally think its worth doing (though there are some missing on my site for various reasons) as even if you don't believe any of your visitors are using screen readers I bet some of them actually are. In the late 90s/early 00s the well known British supermarket, Tesco redeveloped their website to be accessible (not just Alt tags), and saw a staggering increase in sales and conversions as a result. I can't remember the exact figure but it was pretty impressive. So I guess I'm saying there are other reasons besides SEO and legal to implement accessibility features into your site - fundamental business reasons! Making more money. (though of course the cost must be weighed up against the benefit just like anything else).

Umar has a great list. I still use Microsoft Movie Maker. It doesn't have many tools/effects some of the competitors have, but easy to use. For filming we use a Canon Rebel SLR camera and we get decent results. Here some tips. We also use Fiverr to create some custom intro's.

Oh here's an example http://time.com/3852287/these-are-the-5-facts-that-explain-the-surprising-uk-elections/

I agree with getting some experience with a couple of less important sites. I would also keep an "SEO log" that documents the things that you try, when you tried them, and how they worked. Paying close attention to analytics and rankings are really good things to do and you can track this stuff with moz tools.   This work is essential to understanding what works and what doesn't.

Hi Adam Sorry for the confusion - what I was getting at is the reason your competitor may be appearing for a generic keyword is because (if they are local to you) they have shown Google that they are associated with a certain keyword and are located by the searcher. For instance, when I search a generic term like "coffee" in my search, I get 5 businesses that pop up around me, or within a close proximity of me, in Chicago. Same when I search "mechanic", "wine", and "ice skating". Depending on what you are searching, I was saying that local search optimization can have a heavy hand in what appears in the SERPs for your search. Now, beyond that, Google also takes into consideration branding. Even then, elements of what I was speaking of above still stand. Here are a couple of references: Brands, Google Plus and the Knowledge Graph: A Love Triangle (Moz) Understanding the Knowledge Graph and Optimizing it for Your Brand (Kahena) What I am getting at here, is your competitor may be a big enough brand that Google is associating them with that broad/generic search you are talking about. If I am not answering your question, again, I apologize and will step back - but I just think these elements above are worthy of your time and research, and will assist you in your chances of appearing as well. Take a look at your competitor though to see if they are taking the same steps - I am willing to bet they are! Hope this helps a bit more - good luck!

Everything he said... Patrick was way more articulate!

Hi Erik If the pictures are relevant to the content, named correctly in their file name, and also have proper alt tags - you're golden, don't worry about it! If you find over time that the images start to lose their rankings and you need to optimize these images more, I would check out Yoast's post on Optimizing Images for SEO and Google's Image Optimization guide. Yoast's post will cover basic image optimization fundamentals from a SEO standpoint while Google's guide will help you find optimal settings for your images, like format capabilities, pixel dimensions and so on. This is especially important as screen sizes change and responsive design is more prevalent. Hopefully these help! Good luck!

I would add inbound marketing to Don's list.

Meant to say it's def Yelp that's boosting the rankings. I've investigated and reported lots of cases of using high authority directory pages to help fake spam pages rank. For a long time an atty ranked in 2 spots in the 7 pack for Los Angeles Personal Injury Attorney. One of the most competitive local phrases out there. One listing linked to the Lawyers.com search page for "Los Angeles Personal Injury Attorney" the other one linked to the Avvo.com search page for "Los Angeles Personal Injury Attorney". Think about it. All those pages are filled with local NAPs and local keywords. +++ High authority. BTW this is now against the GMB guidelines since I made a big case out of the LA atty and some other cases. But of course some are still getting away with it.

Hi Jared, Webmaster tools is indeed the only way you can check what the % of image search is (you can also see it in Google Analytics if you have linked both accounts - it is the same data however as it's measured via webmaster tools). Solution you put in place seems a very good idea. rgds Dirk

I agree with DC1611 and would reiterate you shouldn't just stuff your keywords into both tags. Google's penalized keyword stuffing for some time now and they are always emphasizing user experience. Remembering that alt tags are designed to help visitors who are visually impaired and given the space constraints of title tags, I'd err on the side of using language that succinctly and accurately describes the image.