Category: Vertical SEO: Video, Image, Local
Dive into vertical-specific SEO tactics.
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Webmaster tools search analytics - can you get current position (not average ) to show with out having to click through
Hi Li. Unfortunately I've not found a way to do that. But I strongly recommend you using pro services like Moz RankTracker or some serptrackers. Personally I use SERPbook.com Free stuff usualy comes with time consuming actions. Hope it helps. GR
| GastonRiera0 -
Need Help!
Hi David, Thanks for posting to Moz Q&A! I'm afraid, though, that the forum is intended to help folks get help with marketing issues that are stumping them, whereas this is really more promotional, or a job listing. I'm going to lock this thread to further commenting. Thank you for understanding, and please email us at community@moz.com if you have any questions.
| MattRoney0 -
What's better for SEO an Optimized Image URL vs Optimized Image File Name?
It could be the same, but I wouldn't overdo it and make it /pandas-in-chinese-zoo/pandas-in-chinese-zoo.jpg just to make sure you would stuff some extra keywords in there.
| Martijn_Scheijbeler0 -
Is getting views to an infographic through Imgur beneficial to SEO?
Hi Matt, To answer your question directly, yes you will see an SEO benefit from that in the form of brand recognition and potential referral traffic. As for ranking improvements though (what many wrongly define as "SEO Benefit"), no. You've already raised the biggest concern which is posting a link directly to your site which can have a very spammy feel to it. Particularly if you push too hard and actually start to spam, you run the risk of getting picked up by /r/hailcorporate which pretty much marks the death of your brand on Reddit! As with most things in SEO, if you're offering a truly valuable resource in the right way, there are only positives to be had from it, albeit indirect in this case.
| ChrisAshton1 -
Philosophical: Does Google know when a photo isn't what your meta data says it is? And could you be downgraded for that?
Thought provoking discussion Rebecca! I'm with you in thinking there is potential for Google to start using misleadingly labeled images in it's ranking algorithm. Alt tags in particular. They're supposed to be used, in part, to help visually impaired search engines and people understand what's being shown on the page. If they don't do that, if they're just stuffed with keywords, they lessen the value of the page. In that context "Hawaiian sunset" has more value that "church", "travel site" or "inspirational quote", even if dozens or hundreds or thousands of other sites use the same descriptor. I also agree with Egol's opinion that unique content derives value from its perceived popularity; its ability to earn repeat and lengthy visits as well as exposure, links, and shares. I consider it a best practice to use unique images accurately named and described (using alt tags) with a brief and accurate description of the image that incorporates keywords. Not easy or even possible all of the time, but a good target to aim for.
| DonnaDuncan1 -
Local seo strategy for local gardening business ideas?
Hmm. Sure looks like you're doing everything you should and correctly. You have more citations that your competitors with the exception of Irrigation. You have more reviews. "Am I wasting my time optimizing for this? " I'd wait a while longer to see what unfolds. I'd optimize organically. I'd add "garden center" as a local search category in addition to gardener. (I used Blumenthal's category list to find your options, last updated 2/15/14.) I'd continue to accrue as many citations and reviews as possible. I'd publish a KML and GEO sitemap. (Not sure if these are still used by Google, but they can't hurt. Miriam may have an opinion on that.) I wish there was a clear and definitive answer I could give you but, as you undoubtedly know, it's just not the nature of this beast. Please do give us an update after more time has passed. I am and will be curious.
| DonnaDuncan0 -
Can anyone recommend an SEO agency that has provided outstanding results?
Great advice, Keri! I've updated the question. Thanks!
| lforemannpl0 -
Itunes review in serps
There's a good, detailed article on this very issue from PMG. Does this answer your question? If you don't think it does, can you provide more detail about your app, as this will help you get better answers. When was your app last updated? Are you referring to having 4 stars overall (i.e. over all versions of your app)? Or is that the star rating for the most recent version? How many reviews does your app have, for the latest version and over all versions?
| StephanSolomonidis0 -
How To: Image Transition Effect on Website
Hi Kristen, Thank you so much for your help. Our website is run on BigCommerce - do you have specific advice regarding this platform?
| CostumeD0 -
Optimal Image Size for Website
I too also agree with the above. To me the best solution is serving images of different sizes and resolutions based on device and connection speed, this way the customers should get a balance between speed and quality. E.g. serve a x2 res image on retina or retina equivalent if the speed dictates that this is an option. alternatively, if it is a slow device connection, say via limited broadband speed, serve a lower resolution/file size to ensure at least something is delivered in an optimised speed. I would suggest playing and finding the right balance for your site and market. Finally, I find that using SVG images is the best for gaining a speed advantage. Cheers Tim
| TimHolmes0 -
Google instantly suspends Google+ local listing of brand new company
Providing a different address isn't an option Google allows.
| AdamThompson0 -
SEO benefits of terms used in Alt-tag, image name, page title
Ecommerce marketplace for local classes here. We have over 3K SKUs on the site and I'd agree with what Dimitrii suggested. As an add-on to what he said, I'd also strongly suggest that you ensure the site's overall SEO architecture is well positioned to rank on a variety of keywords (depending on what your keyword research says of course). For example, Our home page targets the broadest keywords (local classes etc.) Category pages targets 2nd tier keywords (baking classes, cooking classes etc) Product pages targets long-long-tail keywords (macaron baking class in the east) I find that this approach works very well for ecommerce sites with a broad range of categories. In your case, Evening Dresses might be a category of it's own, with each SKU page ranking for its own long-tail keywords. As Dimitrii mentioned as well, image search does contribute a fair amount of traffic on it's own, and we've even received backlinks from site-owners who found our image via image search, and credited our site with a backlink It's best to optimize the images you post up to be as descriptive as possible. Being an ecommerce site owner, I personally know your pain with hundreds if not thousands of SKUs, but cumulatively, it does make an impact and will help!
| NgEF0 -
How much can our page title, URL and alt-tag differ without negatively affecting SEO?
Going to respond to a couple points here, but the question of how many keywords can be safely targeted by a single page is a tricky one and has a lot of contributing factors. For example, for the category Wedding Dresses, the URL contains wedding dresses, so can we use " the best wedding dresses in Sydney" in the page title? The comprehensive approach would be to create a page for "best wedding dresses" featuring the most popular dresses and some unique copy, and separately create a page for "wedding dresses in Sydney, Australia" that is locally focused. These might even be separate from a category page focused on "wedding dresses", but it's harder to target head terms in that manner nowadays, since the search results will be unfavorable for an ecommerce category page. For the bridesmaid dresses (URL is /bridesmaiddresses/) can we use " buy best bridesmaid dresses online in Australia"? First off, use hyphens in your URLs like this: /bridesmaid-dresses/. It looks better for users, and historically is better for search engines which prefer to see hyphens when a space is intended. Second, "buy best bridesmaid dresses online in Australia" isn't really a keyword that you would ever integrate on a page, because it's not a real statement, and is also unlikely to be a common search term. For a page like /bridesmaid-dresses/, I'd prefer to see a title tag like "The Best Bridesmaid Dresses For Sale in Australia - Brand Name", or perhaps "Bridesmaid Dresses For Sale - Free Shipping in Australia - Brand Name". It's going to look bad if you try to cram keyword variations for "best", "buy", "for sale", "online", and "in australia" into the same title tag, so I'd prefer to see you focus on the 2-3 most important keyword variants. Can we use terms such as "buy best black dress in sydney", "buy online in australia" or "shop online in sydney" in the alt-tag, additional from the page title .i.e. adding extra keywords in the alt-tag that do not appear in the title? Would this be classified as keyword stuffing? Yeah, you'll certainly want to include other keyword variations on the page - but the examples you're giving are probably pushing the limits of what you can get away with. Also - "buy online in australia" and "shop online in australia" are pretty meaningless. You'd be better off adding phrases like that to product/benefit/feature copy on the page instead of trying to hide it inside of Alt tags. Use Alt tags to actually describe what is contained in the image. In our main categories .e.g. Wedding Dresses, can we add "best wedding dress store", "buy wedding dresses from best wedding store in sydney" in the alt-tag? Quit trying to stuff phrases in the Alt tags. Figure out a way to include it in the page copy, or in the website's tagline in the header, or in the footer, or something else. Hiding it in the alt tags just looks shady if someone inspects the page. Take a look at competitive shopping niches in America and look at what the top 4 people are doing. Those pages are probably the most aggressive approaches that you should consider for your own website. Also read these posts: https://moz.com/blog/7-advanced-seo-concepts https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization https://moz.com/blog/the-new-onpage-optimization-whiteboard-friday https://moz.com/blog/perfecting-onpage-optimization-for-ecommerce-websites
| KaneJamison0 -
How to embed a video in our product image
If you don’t know how to play around with code, I will not recommend you doing it yourself but this is exactly how you can add video to your product page: https://github.com/iamandrebulatov/BC-Product-Page-Demo-Videos My recommendation is to hire a developer who can get this job done for you! Hope this helps!
| MoosaHemani0 -
Are reusing videos considered duplicate content?
Sorry, "it won't be considered duplicate" is what i meant to write. You are in the clear!
| OlegKorneitchouk0 -
Is having a Video important for SEO or is it the time-on-site that's important?
Thanks Cyrus. I appreciate the the multi-faceted answer along with the links. I'll see what I can do with this. Ruben
| KempRugeLawGroup0 -
Video Title length
Well, testing is the best way. But if you want your video to show up in the serps (which almost never happens anymore) you can limit yourself to 55 characters. (the lenght of the title tag). If you focus on Bing go for 45. But any other motivation based on your own platform is OK as wel. If you consider the amount of characters that is read on twitter (the first 45) you could try to limit it to that (be concrete for your customers)
| Stramark1