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Category: Vertical SEO: Video, Image, Local

Dive into vertical-specific SEO tactics.


  • The results on YouTube and on Google, for your current channel should shape and dictate your thinking. Did those videos, even if you perceive them to be low quality, get lots of views? Did they pop up in Google's search results quite often? If your older channel gained no real following or views on the videos, if the videos never seemed to quite make it into Google's results - then they probably wouldn't help your new endeavor. If the older videos wouldn't help your new channel re-brand, why even keep them? If they certainly won't help your future activities, then even a slight chance of them hurting your new channel isn't worth it (at this point, the answer to the original question becomes irrelevant - you'd just start fresh) If the videos failed to perform and you think, Google might even consider them toxic (they were for unproven medicine or medical treatments, they were related to get rich quick or make money online schemes, they were related to porn or gambling somehow) - then just drop them completely. There's no reason to contaminate your new channel with poor quality content The proof factor is in the results though. You can have your human thoughts, but what was achieved through those videos? Why? Maybe they are worth keeping around, maybe not Hope that helps

    | effectdigital
    0

  • Thanks for providing your opinion. Much appreciated.

    | Eric-Kinaitis
    0

  • Hi, as long as your website is properly optimized for mobile SEO (for instance, if you use dynamic serving for the images, make sure you include the Vary-HTTP header to let Google know that you're doing that) using the same descriptions etc across all versions shouldn't cause any issues. You can also feel free to optimize each version differently if you discover (for example) that users use different search terms when searching for images on a mobile device versus a desktop. Bear in mind these are images, so you'll want to optimize for the image content, not the target keyword of the page that the image appears on. Hope this helps!

    | bridget.randolph
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  • Here are a few facts about image search.... Images can go in and out of the image search collection - especially if they are new to image search.  New images can go in and out for a few months before they stabilize. If your newly uploaded image is already in the image search index (but hosted on another domain), google might index it and then drop it once they realize that your image is a copy - even if your copy is a different size, or slightly different in some way.  Precedence has a slight advantage. Your image that has been on your website and in image search for a long time - even as long as a decade - can fall out of image search if the same or very similar image is uploaded to another domain.  Precedence does not guarantee persistence. If you are the copyright holder for an image and it is on another domain in image search, you can file DMCA against that other domain using the Copyright Removal form in your search console.  To do that, log into the google account for your search console and go here.  BUT, BE CAREFUL.... if your copyrighted image is on another domain, the provisions of fair use can apply, so before you file DMCA, have a good knowledge of the fair use provision (U.S. copyright law) before you start filing take downs.  The owner of the domain that you file against can sue you in certain instances.  I strongly suggest getting that education first, and if you have questions about specific items, check with a copyright attorney before filing. If you are grabbing and republishing images from other websites or other sources and do not own the copyright for them you might get slapped with a DMCA.  Many owners of copyrighted images (they don't have to be marked "copyright") will file DMCA against you and some of they will sue you.  The owner might also complain to Adsense and get your account turned off if you are a habitual infringer. Lots of copyright holders watch their images like hawks.  Some use automated methods or services that monitor their images.  A few of them make big bucks by suing infringers. Google usually responds quickly when DMCA is filed, sometimes within a few hours, and almost always within a few days.  They will sometimes warn you about fair use issues, but they might not.  Google might also tell you to contact the infringing webmaster in some instances - especially if the image is on a really prominent site.  Or, they might tell you to file with the host where the image is visible - they often do this with wordpress, typepad, pinterest and other domains protected by Safe Harbor provisions. I am not an attorney and do not give legal advice.  I have been advised by three different copyright attorneys.  I find that they usually don't cost as much as you fear and they can be worth a lot more than you pay them.  This is how good professional service providers should be.

    | EGOL
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  • Hi There! We'd likely need to see your exact example to make guesses on this one. Happy to take a look if you're able to share your brand name and location keyword.

    | MiriamEllis
    1

  • Hi Guys, We are currently the only Yext resellers in Australia https://www.supermedia.com.au/yext-digital-knowledge-manager/ In one spot, real time updates of your business information across search engines, social media, voice search, maps, websites and apps. Plus easy rating & review generation and management. Cheers Pete

    | peted172
    1

  • It is certainly quite possible that I'm doing wrong as well but basically if you manage to include the page title in the alt text you've essentially met your quality points for the most part. Because at one point I implemented those annoying popup overlays on an adult affiliate site, I coded some jQuery to randomly select 1 of 20 different banners. not only did I want it to dynamically pic a random image, I needed for the image to have alt text entered on it as well. I was able to essentially use a snippet of code and the alt tags reverted to the page title automatically. It seemed to not only please Yoast, but Google as well. I do fully understand that the initial intent of the alt tag is to take place of the image when it is not able to load, but for some reason matching the page title seems to be the all important Google pleaser. And as far as adding the same alt tag on every image on the page, my site didn't seem to effected negatively, but quite the contrary Thing is, while Wordpress seems to pretty much only seem to impliment alt tags off the rip despite having a caption and description box, they don't seem to get implimented when u drop the image down. There's actually quite a few different  Image SEO metrics that are quite often overlooked. Rand has a white board Friday that covers pretty much all of them. I made this infographic based upon it. Full Size Image 1bCoCnR.jpg

    | TucsonAZWebDesign
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  • I've tried this before, but I have to say that I'm not a huge fan of SEO plug-ins in general. While I didn't really see any real negative consequences, I think that if the WordPress site isn't constantly curated, plug-ins tend to make a mess of the site's architecture and meta data. For WordPress, the only plug-in I really use is Yoast for it's ease of use and how it makes fundamental on-site optimization easier.

    | NgEF
    0

  • Without knowing full details about your business, I would personally use JPShots.com because it is so short, easy, and communicative.  I don't know anything about Yost.

    | EGOL
    0

  • I have seen this is UK as well. If you want to go on .com you can. Best is to do it incognito so that your location can't be detected. Regards Nigel

    | Nigel_Carr
    0

  • That will help if your video is about other videos, or you made an infographic about other infographics, or if you're specifically optimizing for a term like "housekeeping video" or "housekeeping infographic". Optimizing for either of these two things can be pretty tricky and have separate guides. I'd recommend breaking them into two topics. For example, video optimization is extremely nuanced. Are you trying to rank higher in the organic listings because you noticed that videos are ranking highly, or are you trying to move up in a carousel? Or are you trying to use the video to curate backlinks and social shares? Are you trying to promote an already created video or did you create the video with a specific goal and strategy in mind? Answering these questions really affects a ton of of your Video SEO strategy, right down to where you host it and how you promote it. I wrote an in depth article on this earlier this year that I think will help you and answers a few questions you may have: https://www.linkedin.com/pulse/video-seo-2018-beyond-brett-elliott/ For infographics, I don't have a great resource handy, so I'll have to defer to someone else who has a bit more experience. Mostly I've seen or been involved with using infographics as link-bait and that's about the extent of it for me.

    | brettmandoes
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  • Need an SEO Expert to explain content="nofollow"?

    | Smileworks_Liverpool
    0

  • Hi there, When you say update what exactly do you mean? Looking at Google's documentation it seems you can edit parts of a current video if you are: Making a few enhancements with the YouTube Video Enhancements software Adding cards to videos Changing title and meta data If you re-upload a video I believe it will live on a new URL and the view counter will reset... Anyone else have any other insights here?

    | sergeystefoglo
    1

  • Rand, Thank you for responding to my question. That's awesome...I'll make sure that's exactly what we do. I'm looking forward to see more about this from the link you provided. Thanks again.

    | Kdruckenbrod
    0

  • I feel that it is a big benefit. Essentially with popular plugins like Yoast's WordPress plugin, work by listing your website and not the youtube link. If you're looking to convert traffic on your website, why send users to youtube?

    | AaronHenry
    0