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Category: Vertical SEO: Video, Image, Local

Dive into vertical-specific SEO tactics.


  • We're attempting to shorten the content and length of the home page, remove some gifs/images. I am hoping that we wouldn't keep many videos, but the team wants to add/keep them. I am hoping to see great results just from the removal of all the crap, but I want them to know that the more videos on the homepage, the longer it will take to load all of those videos. Google Page Speed Insights has us already at the 40s/100 for desktop and mobile. We've compressed images, removed/replaced svg images, compressed gifs, and were still hovering around that page speed. Google Developer Tools from Google Chrome shows us at almost 40 second total load time. We're working on our backlinks and really are not that bad as far as our profile is concerned. I am just hoping that if we fix this home page speed issue, the rankings will follow suite. I was unsure if the actions/automations around the videos could be a problem. I don't know if there is or isn't javascript involved. Sorry, not the most tech savvy, but also not the worst. Our videos are either placed in carousel or under an icon/button that shows a video preview as an image when you hover over the icon. Not sure if that is or is not java. Our videos are hosted on vinmeo and are embedded in the page. I plan on explaining to them that if we want to try to rank for one of these videos then they probably would need their own page or to be placed on a very relevant page. Other than that, is there anything else I can go with? Too many videos considered a poor practice in preparation for the mobile index? If I am wrong or overreacting, then I'll let them put up their videos, but if people have seen results where to many videos hurt the mobile experience or page load time, please let me know. Thanks again!

    | aua
    0

  • Hello, Sure you can promote both businesses that operate out of the same address. Just do it separately. Submit everything for each business as if it was the only one there. You will need to make sure to keep things separate and not get things mixed up as that could actually cause some problems. To make it easier I would work on one business at a time to make it easy to keep everything separate. Do business "A" and get it verified by Google and everyone else. Then go back and do the same for business "B". Make sure you set up separate accounts everywhere for each business. There are many times that businesses work out of shared office space. Like coworking facilities or some executive offices. It is a lot more common than it used to be. Best Regards

    | Dalessi
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  • Hi Catherine If you open an incognito window in chrome - top right, three dots where 'history' is then the browser will have a black background. See Screenshot. You can see there is a popup that says 'Google wants to know your location' Just hit 'Block' You can see it's non-locational as there is no Google My business Regards Nigel UsqErhN.gif

    | Nigel_Carr
    0

  • I agree with seoman here, not something that will get you penalized but certainly opportunities to better optimize your images.

    | Joe_Stoffel
    0

  • Hi Daniel, Hoping your business is going well in China. My name is Roy Chen working in Co.Media as business consultant. We are  focusing on helping America business to do marketing in China. Here is our link: http://www.comediamarketing.com/. And also, there are a couple of free sources on our website. Hoping it will help you. Best, Roy Chen

    | RoyChen
    0

  • @Zack Barton Thanks for the info. What would you class as bad neighbourhood ? im looking to post my infographic to about 25 websites with dofollow backlinks. They all are above DA20 and the spam score is 1-2/17 on most of them. There are a few that have spam score 4-5 out of 17. Is there something else i should be looking out for ? Thanks for any info in advance. Kind Regards Rory

    | Roarz01
    1

  • Hey ThreeDrops... Both George and Roman made some great points! Yes you definitely want to get that page speed up!! 35 is far too slow. If you have access to Adobe Photoshop you can easily go through and "Save for Web & Devices" or on newer version of PS you go to File > Export > "Save for Web (Legacy) This allows you to control the size and quality of your images. Keeping them as sharp as you need while reducing the file size. Here is a great article I found that goes into more detail. Hope this helps!

    | Bryan_Loconto
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  • Hi, I would add other descriptive alt tags. Keep in mind that alt tags are also displayed when your image doesn't load for one reason or another. In your case, i wouldn't stuff these with keywords as you are in a commercial branche. I would keep the keyword alts for the main image. I also noted that your image filenames arent optimized (on the Edelweiss chalet) - i would consider renaming them first before you worry about thumbnail alts. You could consider naming the chalet "Zell-am-see-Oostenrijk-Chalet-Edelweiss.jpg" for example. Hope this is useful

    | Justen_H
    0

  • without question we can't help you!

    | SergioB1717
    0

  • Flood and Dilute:  I would add more images that are optimized for the query.  Flickr, client's own sites, wikimedia, any other site where you can upload images that will appear on a relevant page that is optimized for the query.  These must be a diversity of extremely relevant, high-quality images that will draw clicks. **Purchase Exclusive Rights to the Provocative: ** And have them taken down, then submit DMCA against any infringers.

    | EGOL
    1

  • might be best to use a professional mailing company. that could also help if you get any actual mail there. most mail forwarding companies will do additional services like mail scanning too. we recommend- US GLobal Mail- www.usglobalmail.com

    | US_Delivered
    0

  • I think I'll try an Wordpress image sitemap plugin. Just unsure if I should also no-index the slideshow pages, since duplicate meta might be a problem...

    | theoHP
    0

  • Update: the solution ended up being super simple - the image that was the designated photo in GMB did not have the correct dimensions. Once that was fixed, we were able to specify the profile image we wanted to use.

    | ati1
    0

  • Howdy. The strategy is the same as Reputation Management. See where the ranked images are coming from (your website, other websites, social media etc), see the topics of those pages, and see the anchor text cloud for those pages. Basically, besides the alt tag, it's topical and semantic correlation of the page, which is tied to the images as well. As far as I understand, if page ranks for the query, images on that page will rank as well (or at least will have a high chance). Then start building links with proper anchor texts to other pages and websites, which you want it to rank for that query Hope this helps.

    | DmitriiK
    0

  • Hey MissThumann, there is no good way to tell Google not to include a specific alt text. You could move the image down lower on the page to the second paragraph if you need to keep that specific image and alt text. Otherwise, I would suggest that you change the alt text to something better that works in your search description or to remove it entirely and just leave the alt tag empty (alt=""). Hope this helps!

    | Chris_Hickman
    0

  • Google is your friend: They may well use it, per what they have stated previously. https://webmasters.googleblog.com/2012/04/1000-words-about-images.html https://www.youtube.com/watch?v=ibnBpjMfKdY

    | TheSymmetran
    0

  • As far as I know and if I understand your question correctly, Google does not consider duplicate images = duplicate content. https://www.youtube.com/watch?v=k15GpWfsxZU But you can bet if it is a stock image, still the higher ranking PAGES rank their images better than yours, even if it is identical stock photos, with identical name and tags as well as meta data.

    | TheSymmetran
    0