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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Day Care in Metro Atlanta | Child Care Atlanta Area | ABC Childcare Company Primary Keyword | Broader | Brand If the title is too long: Primary Keyword | Brand Just make sure the title fits in the serps (test with this). Edit: As Tom suggested, definitely do your keyword research to see which terms are worth ranking for (what gets searched in general + what do you receive traffic for). That should tell you what your primary keywords/locations are.

    | OlegKorneitchouk
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  • Basically yes, if you were to come up under the query "Wood Desk" google would highlight Wood Desks .

    | donford
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  • It's the way the system is configured right now in that the original poster didn't mark any good answers. We're working on improving what's considered a featured question in the next couple of months.

    | KeriMorgret
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  • And to expand on Kevin's answer.... results in whitehat SEO (i.e. following best practices) can sometimes take months before it really kicks in. We're working towards the long haul not the short game. Once you have all of your on-page/on-site stuff done, now's the time to start looking at relevant links, guest post opportunities, outreach, social media, etc. And then you can come back to the on-page/on-site stuff, see how  its been working, determine what else can be tweaked/fixed/changed, etc. and continually update your site(s) with new, fresh content on a regular basis. Lather, Rinse, Repeat.

    | MikeRoberts
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  • Hi EGOL, I think a slideshow will work best for some of our products. An expert talking about frequently asked questions with visual slides, could that work well?

    | BobGW
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  • All the duplicated content is news posts so they lose value quickly. The only reason to keep it is volume since there's over 300 duplicated posts (about 25% of my overall content). Lots of them have partially copied content from press releases.

    | sbrault74
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  • Ok so first we need to determine if Google has re-indexed all the page on your site. In WMT look for a "wrong" key phrase bringing impressions for your site. The last column on that page will show your average position under that key phrase.  We are looking for a "wrong" key phrase that has a really high position(first or second page hopefully).  Really this is just to make it easier to find in the results. Now that you've got a key phrase do a google search for that phrase and scour to see if your website is still showing in the results.  Keep in mind the data in WMT is an average position, not an exact position.  So I usually dig a souple of page down if I don't see it right away. If you are in the results still, What is the Title and Description for your site showing? If it still shows "Watches..." etc in the Title/description, chances are Google Hasn't re-indexed that particular page.  Take that specific URL and do a fetch as Google through WMT.  Once it has done the fetch you should be able to submit the URL for re-indexing. It will probably take a day, but that URL should be fixed pretty quickly. On Scope, yes I'm talking about limiting the dates.  You should be able to do this in the upper right hand,.  If you can't find it send me a private message and I can try to show you another way.

    | PaulRonin
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  • Probably better to post a link to your CSS file so someone can see what you are talking about.

    | diywm
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  • Thanks, I will change slightly, although wordpress is not visually displaying the H1 on the homepage - its hidden text - very strange! Thanks for all your help!

    | LockCity
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  • Social Network sites are pretty much different from the normal sites as much of the data is user generated. I think what you really need to do is to build some relatively active and serious communication on topics that has been discussed by people. At the same time if you don’t have a blog and guidelines pages on the website, I would consider adding them as this will help your blog and guideline pages appear in Google. But... the best strategy which i think will work for your kind of website is to promote your stuff by working on content promotions like Guest Blogging, White Papers, QnA’s, E-Books and more...

    | MoosaHemani
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  • A good answer to this question can only be given after an analysis of your rankings, your traffic, your targeted keywords, keywords that you are not targeting, and other factors. So, anybody who gives you answers on the skimpy information provided or without spending considerable time looking at your data is guessing. You have access to this information.  Spend some time studying it and see what you can find. Based upon your post I am guessing that you have about 200 different filters and your pages link to them.  If you have a strong site the 200 links are not a problem. That could be a good approach, but removing the filter pages links and replacing them with links to category pages that each click to filter pages could allow you to target valuable keywords. Your conversions might drop with that approach and might not.   You might get more linkjuice into category pages by dropping filter page links from filter pages... that might improve rankings of category pages but could hit conversions. As you see, the question is more complex than the number of links on a page. That's what I can offer. Good luck.

    | EGOL
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  • Unfortunately not that easily, no. Those elements are tied together. Another field would need to be added on all systems and workflows involved. I guess it's the cleanest way to implement this functionality.. I hoped that there was a workaround - such as canonicals - that actually doesn't hurt the page.

    | jmueller
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  • Hi Brendan! Moosa was correct that the On-Page tool will let you know if you're keyword stuffing.  The section you'll want to take a look at are the High Importance Factors of the report (http://screencast.com/t/3lpHLhKhhi).  If you are spamming, the "Avoid Keyword Stuffing" alerts will show up as unchecked and the read more section will provide you with specific details. Best practice is generally to have at minimum 4 and no more than 15 mentions of the keyword on a page.  Just a heads up that our crawler will look at the content in detail to find an instance of a keyword.  Example: Keyword = tanning salon seattle; Page contains phrase; best tanning salon in seattle This would be tagged as an instance of the keyword since tanning salon seattle appears in that exact order within the phrase. The reason we do this is because of best practices and the way we've seen this effect search engines in the past.  Since the search engines really don't tell anyone how they determine these metrics, we try to err on the side of caution to cover all bases. Thanks! Sam Moz Helpster

    | SamWeber
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  • I am noticing the same thing.... Rankings that were previously in the top 3 have now totally fallen off the map and are out of the top 50. Usually I expect to see gradual increases or decreases, but I have no idea what would cause such a dramatic change. I have not done anything with "Google Places/Local" recently, so at least in my case I can rule that out as the driving force. There's also no notice or warnings in Webmaster Tools. Very strange, indeed! And now a good way to kick start 2013! Let me know if you come up with any other theories or remedies because I'd love to hear them. Cheers!

    | Robert-B
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  • I agree with Moosa. Seems like Google weighs more heavily on inbound links/social signals then on-page. Whereas Bing weighs on-page optimization more heavily than Google. On-page and off-page is weighed on Bink & Google, but at different values.

    | KevinBudzynski
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  • language / location canonical description robots

    | irvingw
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  • If you are adding them to the clients site I would tend to use the clients profile, assuming the client was ok with this. If it is for guest blogging then again as long as the client is ok with the quality of the work you are producing and are happy to have their name used on the other sites I would use the clients profile. If the client is not ok with this you should learn why as this could be an indication they do not like or understand what you are doing. If it is because they want their name only associated with their content (as an industry expert might) then you need the profile setting up of an employee of that firm and use that in your postings. I hope that helps Sean

    | ske11
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