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Well isn't big deal at all. You need to: investigate error 500. Usual this is part of "door knocking". You should see who and what is going to do just for error 500. Watchout for /wp-content where themes and plugins are. Also /wp-admin and /wp-include where WP core is. investigate 404 errors. This is part 2 of "door knocking". Often happens when vulnerability doesn't exist. Like timthumb or revSlider - someone still knocking on few days. (this was vulnerability that leave more than 100k sites with PHP execution) investigate strange redirects - 301, 302. IF site is working perfect you shouldn't see any redirects. But if you're WWW and someone link w/o WWW you can see redirect. Also WP comes with internal redirector for broken urls, can be typo mistakes. But more interesting are vulnerability so any strange activity can be easy seen. investigate strange traffic - can be POST or GET to /wp-content/plugins or /wp-content/themes PHP code. In perfect world only WP can call them. Or using WP-AJAX. Direct calling to code isn't recommended anymore. investigate bot traffic - like 2000 requests for 30 mins to wp-login.php This is one example - you can easy see them because one IP can do lot of requests. you need to check file structure - new/changed files can be warning that something was happened. I like GIT/Mercurial or SVN because they can check quick folders for changes. Bad news - you need SSH access and some dev skills. If you don't have SSH then you can download whole site and compare it with original copy. I can recommend WinMerge (free and open source) tool for comparing files/folders in Windows. If you're on Mac just as me you can use FileDiff (free) or Kaleidoskope (paid tool, trial available). There is also paid multi platform tools as Beyond Compare, Araxis Merge, Delta Walker and few more. you need to make HTTP password to sensitive portions of WP. Also you must do some hardening of WordPress installation. This is covered in Codex here. For example try to login on mine site: http://www.mobiliodevelopment.com/wp-admin/ Good luck! you can implement additional security in .htaccess like 5G firewall here. Or you can implement WAF (web application framework) like modsecurity. I think that i cover most of mine daily routine inspections. Look scary but when you get experience will took less than 5 minutes per site.

Took me awhile to find out what you were talking about with the Wikipedia page. As always it looks like Schema provides the flexibility and fine details to allow marking up everything. While I'm sure Wikipedia simple style works, I do like to be thorough. The whole point of building a static website is to play with every little detail. Thanks a lot.

We have some content that is shared on multiple sites.  We use rel=canonical to attribute the content to the appropriate site and transfer link equity.  We are pleased with how it works.  The visitors to both domains can view that content without leaving the website.  The pages that have the rel=canonical code do not display in the SERPs.  The pages that receive the attribution receive a small ranking boost. Using 301 will remove the page from the SERPs and transfer any visitor that clicks a link to it onto the site that you point the 301 to.  This is not desirable for most uses.  . The main goal though, is to drive traffic to BOTH sites via organic search using the same content. Would love to hear everyone's opinions if this is possible or unrealistic... If this is your goal, then the best thing to do is to write unique articles for each and every website.

Thanks Will try this one, and will get back to you if there is changes. Jeanie

OK. So as long as I add in lots of meta tags, then I don't actually need text on the page to help Google? Meta tags + a headline + lots of good inbound links will be enough?

I don't see any problem with your approach. By combining all of these resources into one blog post, you're essentially curating content from your own site. As long as the post provides unique value to the user, then you're golden. In my mind, the value comes with packaging all these different resources into one post, making it easier for the reader to find all the info they need. I would recommend rewriting the content with this angle in mind. And like Michael said, link to the old blog posts as a way of expanding on certain topics.

Really great question and there really isn't any one right answer here. In general, from an SEO perspective, I lean toward one consolidated website that is really well organized. That way all of your SEO efforts benefit one domain. For example, instead of building links to three sites, you can concentrate on building links to one website. Even if the content for patients gets more links (let's say), if everything is on one domain those patient oriented links will still help the content for therapists earn rankings because they'll contribute to overall domain strength. Along with the SEO though, my other question would be if there is any great harm in having one website serve multiple audiences? There are numerous examples of companies who are able to do exactly that with their content. Doing so requires a strong information architecture to clearly define what each section is, who it is for, how sections are labeled, how you navigate to various sections, etc. Totally doable, and good IA tends to also be good for SEO too. That said, in some cases one audience group might be distracted/offended/annoyed by content that is intended for another audience group or maybe there is just one set of content you'd rather one group not see. Do you have any situations like that? Have you surveyed users for their opinions about the content to identify these pitfalls? Of course, the other question to ask here is if there is a strong business case for dividing the sites apart? It doesn't sound like it based on your question, but I want to throw that idea out there. I've worked with some organizations where they have one department focused on a certain audience group. To simplify dev and maintenance, the business case is pretty compelling to split the sites apart. Still though, in a lot of cases it is easier to have one website because then all dev, design, branding, etc. budgets (of time and money) can be focused on the one domain vs. divided across multiple domains.

Hi Zoe, Thanks for this answer. I already do rewrite the overview, course description - but the actual course outline makes up approx. 80% of the page - so that was my concern. The idea of writing descriptions for each section and including more visual aids is perfect though - and will do this! Thanks! This has helped Jamie

One thing that might help is our own Fresh Web Explorer tool. With the right combination of search operators you can identify those blogs (and bloggers) who are influencers in your industry, and reach out accordingly. I'd recommend watching these two videos on the tool: Basic Operators in Fresh Web Explorer Advanced Operators in Fresh Web Explorer The Help Hub article on FWE should be useful too, and I'd check out this Whiteboard Friday. Bio search in Followerwonk could be very useful, too, as you can search every Twitter users for folks who have your industry keywords on their profiles. Add the word "blogger" and it could be even more useful!

Dirk, You are making me chuckle My apologies if I'm further confusing things. The generic message is created initially/immediately, as we log the post into the system. Everyone gets that message, unless the post is spam or an obvious poor fit. Every other post is reviewed in-depth, at which point we begin to separate them out based on return to to the author or deny. Whether the post is accepted or denied, however, in nearly all cases, it will need to be returned to the author with questions. Also, Dirk, don't hesitate to reach out to me - ronell.smith@moz.com - if you'd like to run an idea by me in advance of creating a post. All I ask for is at least a sketch/outline first, not simply a headline, and I can provide feedback.

No problem and good luck with your endeavours.

I think WordPress Multi-site is your answer - here's a few resources: http://premium.wpmudev.org/blog/ultimate-guide-multisite/ http://mashable.com/2012/07/26/beginner-guide-wordpress-multisite/#Z2BAvs7t.Eq1 https://www.elegantthemes.com/blog/resources/the-complete-guide-to-creating-a-wordpress-multisite-installation I believe this should allow you to maintain consistent plugins / settings etc across multiple sites.

I love the answers you've already gotten, and as I so frequently do, I recommend checking out Cyrus Shepard's "Keywords to Concepts" to get an understanding of how topical search works. Yes, the keywords you've brainstormed may individually have low search volume, but you may find there's a lot of potential organic traffic outside of those terms.

Hi Pete, Andy nails most things so ill just talk about the "how different part". Google is very good at identifying the structure of a sentence and determining its meaning. To simplify things I always look at it like this "It is warm" is the same as "It is hot" changing text like this and hoping its unique is asking for trouble. Instead try to write as if you are a different personality appealing to a different type of person within the context of the site. Site: 1 Mr technical writes the content for this site. Your all about the technical features, why they outshine the other specifications and why thats good. Site 2: Mr indulgent writes for this site, he is less concerned with the technical and is all about actually using the product. He talks about the ease of use and how great if feels to use etc. Site 3: Mr in the middle, he has a descent amount of respect for the technical elements and mentions them, and has a more speculative approach of explaining why this would be good. These three personalities all talk very differently, use a different pool of words, create these persona's and be them as you write. This will give you the base difference to make identical information very different. To combat similar products, my approach has been to not try to distinguish them too much but to engage with the similar products and talk about them. For example product A is the same as product B except product B has a special paint on it that makes it look good so it costs more. So product A is all about value, its the cheapest in the range so great value for money, affordable but with all the necessary perks. Product B is luxurious, not only does it have everything product A has but looks dang good and is a real head turner. This approach allows you include all the important content needed to get the word count up and make it a good page but present in a way that is very different.

I've heard theories that Google doesn't like you changing your page title too much, but I've never seen that substantiated. So, I recommend testing this for yourself: **Paid option: **For brand searches during the holidays, run an AdWords Search ad that uses a seasonal message. Compare the metrics of the seasonal messaging vs the metrics of the ad for the rest of the year to see what searchers are more likely to click on. This will tell you searchers' preferences, although it won't tell you Google's reaction to you changing homepage content. Unpaid Option: Identify the non-seasonal vs seasonal keywords that you'd like your homepage to rank for. Start tracking them in a tool like Moz. (I don't think that just changing the page title will drastically change rankings, but you want to be sure.) Change your page title, and have Google recrawl your page immediately using Fetch as Google. I've been able to get new page titles up within an hour that way. Keep the page title up for the shortest time span you can to get a significant amount of traffic. Ideally, you'd get enough traffic each day that a day's worth of traffic is fairly predictable, so a change in the page title will show an obvious spike or drop in traffic, depending on rankings and click through rate. If your traffic varies a lot day by day, though, change it once a week. Look at the changes in traffic, rankings, and conversions. Hope this helps, and let us know what you find out! Kristina

That's the route to go.

If you create those pages individually then to me it would seem that magento is not responsive or custom and responsive is not custom or magento. To me it clearly seems that it's just sections of one page and that's how i'd recommend to do it.

Thank you! I will go for domain.xxx/blog

Open Site Explorer results seem legit.  Just make sure that the content you create seems as natural as possible for that blog. Guest posting for link building can be tricky. It's on the older side, but this post from last year could help.