How to rank highly without much content?

[GayWelcome]

Many pages on the web rank highly - even though they have no keyworded text. They might have listings, or just images. How do they achieve such high rankings? Is it just by getting lots of inbound links?

[Ria_]

If trusted websites are linking to that page, the anchor text used to link to that page is a huge signal to Google that that page is relevant to those keywords being used in the anchor text. So Google will start to rank that page higher for those keywords, sometimes despite those keywords not even making a single appearance on the page.

[Guest]

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[GayWelcome]

OK. So as long as I add in lots of meta tags, then I don't actually need text on the page to help Google? Meta tags + a headline + lots of good inbound links will be enough?

[Guest]

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