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The authority of my key pages is staying resolutely at 1 even as I've improved my domain authority from 16 to 25 over the last month

I've been working my way up SERPS with some fairly uncompetitive keywords and have been comfortable with them in the 5-10 range. This week I have watch a number of them drop back to the mid 50s.

Why?

I've been looking at A to Z of materials trying to determine how much time it is worth spending on building a company profile and adding additional information

http://www.azom.com/suppliers.aspx?SupplierID=2343

DA is 50+ and PA for a new listing seems to be 17 of so. My site currently has a DA of about 20. Once of my competitors seems to have put a lot of time into it

Other than a profile you can also write articles and post news. It's worth pointing out that as a whole the sector has no useful blogs and most linkbuilding is done via directory listings. And Most companies have back links from less than 20 other root domains.

Thoughts would be gratefully received

No Longer free. $149

Our traffic is about 300 visitors a day in a small industrial niche. We have 89 wonderful facebook followers (all friends and no customers) and basically social media is of no interest to our audience. The same is true of all our competitors - we all have twitter accounts, FB accounts etc and they are resolutely ignored by our customers. [For a combination of Industry Sector, Language, Culture, Business Culture and Job Role]

That's not the question though

No one has any Google Plus followers either and no +1's on pages.

So if I get 10 +1's on a page will that make any difference? Would 50? Would 500?

How much effort should I put in to this? As we are not an e-commerce revenue isn't tied directly to website traffic but there is a correlation. So is it worth spending a bit of time to develop a 'natural distribution' of +1's and then reach out to my contacts to get them to plus 1 me?

That is I use lots of different google accounts, with different IPs on different pages at different times and slowly build

Or do i just say that this part of the SEO approach is of no benefit and I ignore?

Greetings Mozlings

We have a .co.uk address but mostly sell to South East Asia. Is there a benefit to getting .com.my, .com.sg, .co.id addresses

If we do how should we use them -

• a simple redirect to the .co.uk?
• A single page site with a link to the .co.uk
• Some other way

We're resource and time lite so we're looking to maximise the benefits with the minimum time investment

Cheers

Denis

We need a few more links, who doesn't, and I've been looking at outsourcing it.

Having checked out Moz posts to get an idea of best practice it seems that most link builders that responded to my Elance advert would give me links that would get me penalised either now or in the next update or two by Google.

Leaving aside the frequent mentions of link wheels on potential SEOs sites, the main problem seems to be that I cannot believe that any content generated will be of any value to anyone other than as a pseudo contextual basis for the link

"Bats are a flying mammal. They use sound waves to navigate. Sound is used in hearing aids. blah blah. blah."

So how do you find decent link builders? How do you validate them? What are the key questions to ask? What are the red flags?

I've just found a large number of great technical papers that we have written over the years. They are all scanned pdf's but still relevant. Currently they exist as a download but it seems to me that as each is approximately 5000 words of unique content we ought to be able to get some mileage out of them

So I'm thinking of OCRing them, editing and putting them up as blog post with lots of links (10 - 20 max over the post length) to product pages (as it discusses a lot of the technical aspects underlying the products).

Is this the best way of maximising benefit from them? Are there any other ways that would be good to use them?

Thanks Dan,

i should clarify that  we sell their products for them  in a different part of the world. So the pages are hugely relevant  - more so than any other links either of us have

So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation.

Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be.

As far as I can see there are three options

• Visit our agent for X region - sending to the home page
• If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site
• If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages

The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA.

Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites.

I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice

Online chat was a total fail.  We had user voice on the site for a year and no one used it!  Ever.

I really like that point about the quick sales funnel.

We we tried using the idea of leads  but for us they didn't work as we sell industrial goods. Sales cycle is normally 2 weeks for $100k purchases With multiple repeat purchases over the year - but it's fiercely competing with a low win rate. So making it very quick and easy for someone to send us an enquiry on impulse is important.

Forms, ecommerce and telephone don't usefully work - enquiries are usually too difficult and too complex.

Interestingly it's made me consider what the point of our website is.  The SEO part is targeted at the unknown unknowns. Companies who would make good customers if I knew that they existed. but that is actually a pretty short tail because we should know 70-80% of potential buyers. But the rest is really about credibility and improving offline conversion rates.

Which brings me back to the email - am I making it easier for someone, taking out the friction? I think so....

As our Contact Us page title was a little short I added in sales@example.com

So "Contact us : Sales@example.com"

We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us

Is it worth experimenting with further or a waste of time?

Hi Daniel,

I probably used the wrong terminology. I'm not thinking of link farms. Rather if I pay for a listing on a B2B site and that comes as a link I consider that as a paid link. Equally so if I put an advert on a site = paid link.

For example http://www.pecm.co.uk/directory/ charges $200+ for a 12 month listing. If I don't care about page views how much will the DA of 30 help?

or does this come under the general category of link buying as you described?

Cheers

Denis

I'm just starting to do some in-house link building for the first time.

Having looked at some of our competitors it seems that they have paid for links on some B2B sites and I was wondering how the Domain authority and the price charged were related. The follow up question is then how do you estimate the ROI of a link?

So for example looking at a site with a DA of 30  and a page authority of 17 how much should one pay for the link?

How do you decide how much you should pay for a link - and whether it is value for money?

btw I'm not interested in buying links I'm curious

Thanks for any thoughts