Best SEO Approach for Scanned PDFs
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I've just found a large number of great technical papers that we have written over the years. They are all scanned pdf's but still relevant. Currently they exist as a download but it seems to me that as each is approximately 5000 words of unique content we ought to be able to get some mileage out of them
So I'm thinking of OCRing them, editing and putting them up as blog post with lots of links (10 - 20 max over the post length) to product pages (as it discusses a lot of the technical aspects underlying the products).
Is this the best way of maximising benefit from them? Are there any other ways that would be good to use them?
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OCring it should make it crawlable so that should create search engine benefit. What you could try is using some of the content as a lead generation piece. So you know all those sites that will give you well written white pages if you give them an email? You could do the same, so maybe have the best content released only after an email is produced.