Welcome to the Q&A Forum

Thanks Keri,

Usually we get a few hundred views which isn't bad for relatively technical engineering based post. Its worth bearing in mind and making sure that I am a better citizen than I might otherwise have been before I read this post

We commonly reference engineering standards on our site (because half our products are known and searched for by those standard names) and have just signed up as an affiliate to an organisation that sell the standards. Which seems a nice match

We're going through and making sure all are no follow now because that seems the general advice - but should we be doing anything else?

Yoast says you should mask affiliate links - https://yoast.com/affiliate-links-and-seo/ - but that was from 2010. Matt Cutts is fairly clear on nonfollow - http://www.webpronews.com/heres-what-googles-matt-cutts-says-about-affiliate-links-and-nofollow-2012-06 - but not on whether it affects SERPS

Does it? And what is the best way to handle it?

This is a typical example of a page where we would have an affiliate link or two. http://www.oakleysteel.co.uk/fake-mill-certificates-en10168

We're working on the white papers and have some ideas for the infographic.

But man, mot companies in the industry have ten linking domains or less; Industry associations, directories (and we add to the relevant ones), and the sports team or local park that they sponsor. Thats with having gone through hundreds on my saturday mornings with OSE

The industry/sector isn't in the internet age - for example I just did a quick study of 60 leading brand of 10 leading companies with sales of $100 billion or so. 30% of the brands had 1st place in serps. 20% were on the first page and more than 50% of their brands didn't appear on the first page.

The customer base is similar so I'm looking for different approaches and ways of doing things.

A lot of my keywords have + signs in them which causes lots of problems in urls and feeds

For example S355G10+M.

What is the best way to  put this in a url

• S355G10M
• S355G10-M
• S355G10_M

Thanks

In my sector there are approximately 100 relevant groups that I could post content to. There are between 5 and 10 that would be relevant to any particular blog post.

How many groups should I post to? If I post to all relevant ones I can end up spamming due to overlapping group membership, If I don't I can miss out on access to a potentially large audience

What's best practice here?

We struggle link building because engineering sector has few blogs and is much more traditional than many industries.

I've just had a new idea on how to do this and wanted to bounce it off people to help refine it and improve it.

1. Search LinkedIn for "content marketing" or similar
2. Refine by Industry etc
3. Ask people on resulting list to guest post on our blog - which is focused on engineers in our sector
4. Then.....

For us it boosts our blog content with high quality posts that are interesting for our audience and maybe some traffic benefit. For them it provides SEO benefits and possibly some market exposure.

How can I parlay this into getting a link back as well?

What else can I do to make it more effective?

Cheers

Denis

A pleasure.  Do let us know how it turns out.

It depends on what you will be doing.  If the new role is more demanding and challenging than the old one - go for it. Titles are corporate fluff and shouldn't define who you are and your sense of self worth (they probably do though. Just like they impact me )

Will you learn and grow in the new position or is it an intellectual and emotional dead end? Whichever, you've got a job at the moment and don't need this one. So push back and ask for a second meeting to discuss and understand.

You our can then use that meeting to understand the role being offered and upsell I to the head if digital if  here istheopportunity.

EDIT - can't edit or correct typos in iPad. Sorry.

Hi Alex,

I've some trepidation about going up against whiteboard Friday but my experience is that it is possible for less competitive keywords. I do inhouse SEO for a company in an industrial B2B market. To a large extent there are few link building opportunities and most of the ones there are on directory sites. There are no blogs and social media is non-existent.

So we target about a 100 keywords that have a moz difficulty of between 17 and 25%. They probably have about 50 - 200 global exact searches a month on Google. A single converting enquiry can lead to $200,000 in sales.

So given that we, and all our competitors, have little support from link building, the battle is all about onpage optimisation. Out of maybe 100 global competitors about 20 have a web presence that is more than trivial. Of these there are 3 companies (including mine) that dominate search rankings (98% of 1-3 positions of the keywords we target are held by one of these 3).

Page and Domain authorities are in the low thirties and many product pages have a PA of 1. Life to a large extent consists in identifying new non obvious keywords for link bait articles that then drive traffic to product pages, and also in taking existing keywords and breaking them apart into more exact matches.

LOL. Sounds like an opportunity for an upsell to me

I'd look for some variants where the home page does rank 1 and say "well, here's something we managed to arrange for you....."

Generally I find that what happens with a new website is that I start off with several category pages that rank for a number of main keywords. As the site develops and we look to increase rankings you tend to build specialist pages that then overtake the main category pages. So here is an example of what you see in Moz

In this case we were optimising for a type of steel called S690QL1. To start with it ranked in SERPS on the page for High yield steel. As we optimised the site further we saw the page S690QL replace the high yield steel page in rankings (on june 20th). Then on August 29th S690QL1 then replace the S690QL page and it now looks to be at number 3.

So you should be able to see something similar in your "analyse a keyword" on moz pro.

7ICxSsL

That depends on how often users come to the site. If 90% of visitors are new the UX issue doesn't exist. If 5% are then you'll soon get feedback as to whether it is driving them nuts or not

Hi John,

I would have the main page for - hodgkins leukemia - with all the relevant medical type information at the top. The down at the bottom a paragraph on cancer compensation.

I do something similar for my pages. I have a general description at the top. Next section is what we stock, then product spec (to grab people who know what they want)

Then applications - to keep key types of engineers engaged, then features and benefits to convert; then factory delivery to cover off another subset, then certification, then some more technical stuff. In a way it's not a logical order - but it looks at out buyer personas and then looks after the most important segment, then the second priority etc.

The separate sections then often link to a page that then addresses the issue in question more fully.

You're a slightly different market so the order and structuring will be different depending on behaviour but you get the idea.

Then take all these small paragraphs on the specific cancer pages and link them back to a full page worth of cancer compensation treatment.

I'd create a page (or pages) for cancer compensation. That directly targets one particular market and you can rank well for that. On the other pages only a subset of people will be interested in Cancer compensation and so give them a paragraph. Sharing the link juice will help rank for cancer compensation and not irritate the people who will NOT find cancer compensation helpful

Finally - repurpose the content into a resource page and/or pdf which will give you more bites at the cherry and something that is more shareable on social media.

If it is a key word that I really want to rank for I tend to produce 5-10 1000 to 5000 word articles that are valuable and original content. Normally I find the networked effect of these clusters of pages dominates the ranking - but I do B2B so the cost/reward calculations may be different

It looks to me that

• the only use of Orlando Vacation Rentals is in the Title
• No use in body
• No H2
• No use in image ALT tags
• only 320 words - possibly too short for something this competitive...

I'm rubbish at reading html but there are probably a few more where those came from.

Why not create a new landing page - www.moremouse.com/orlando-vacation-rentals - and optimise it for this phrase. Don't include it in the navigation but make sure it is in the site map so it gets indexed.

Sure the page authority will be lower but if you track the keyword on Moz you will see how the ranking switches from one page to another as the on page works better

I use Tynt. It doesn't stop content scraping per se but it adds a link back to my site for everything that is copied and pasted (if they don't remove it)

What is more useful though is I get a weekly report of everything that has been copied and that helps to identify which of my content is seen as valuable and helps me proactively approach people who may have copied it.

You may also want to look at your feed and disable or find some other way of protecting that. Using wordpress it is relatively easy to create a new site composed of content published in other people's RSS feeds

Thanks Moosa. That didn't give much insight at all - generic babble

"Sometimes, we place limits on Pages that don't follow the Facebook Pages Terms. For example, Pages that post spam may be unpublished, or the Like button may be disabled on Pages that deceptively get likes. These limits apply to activity coming from the Page, not to posts other people make on the Page.

If you believe your Page received limits by mistake, please let us know by going to your Page and clicking Appeal below the limit's description at the top of your Page."

So in my case with so few followers - 95% of which I know personally - it is really not obvious.

But totally agree with what you say about the total pointlessness of FB for B2B.

The page in question has been there for about 5 years and has about 80 followers. It is for a business that sells steel plate (B2B) and everything is totally compliant with Facebook T&C as far as I can tell.

It's been unpublished with the statement "Your Page has been unpublished and it cannot be published again."

We did an appeal about 6 weeks ago and heard absolutely nothing....

Generally we got no likes, no comments and reached about 20 people with each post. So I am lost as to why we were banned and lost as to what we do next

It's fine if they want to unpublish - it's their site - what's frustrating is the arbitrariness, the lack of information as to why it was banned and lack of communication. It's fine if it's a spam site (except if you are a spammer) but I'm selling boring steel plates.....

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I just did a search for something and my own website tured up at 1, but this other wbsite turned up at 2 with what looked like my content http://sport.aliexirs.ir/ASTM-A-Plate-Grades-HIC.html. so I clicked on it and it is my website running inside a frame.

so what is this all about? Do I need to worry? And what should I do?

It looks like we lost 50% of our traffic from the 24th onwards and a bunch of keywords (though most of the traffic hit seems to come from the long tail)

Existing reports on Pigeon seem to be around local search but this isn't an area that we are interested in. We've also been producing lots of great content (from feedback from our customers) over the last month and increasing our traffic so the hit is even more gutting.