Welcome to the Q&A Forum

1. Create a press release for it, PR Web is a good choice.

2. Repurpose the content.  Visual.ly is really great for that.

3. Share it on Social Media.  That means Twitter, Facebook, but especially LinkedIn groups that are related to your topic.

It's Friday, and I'm tired, so that's all I have right now.  Let us know how it goes!

I'm with Joel.  These are all solid ideas that you should follow.  One of my favorites is to look at Analytics and see if there are any phrases that jump out as longtail opportunities.  Then write a blog post about them.  Also, you can create infographs about the applications of heavy machinery, share pictures of your merc on Pinterest (bet nobody is doing that yet!) and generally be TAGFEE, you will be in great shape!

My Pleasure Kyle,

I should have posted this before: http://www.seomoz.org/blog/the-bigfoot-update-aka-dr-pete-goes-crazy  This post is more about URL diversity, but it does talk a bit about the update

Love this guy, and highly suggest following him on twitter.

Hey Kyle,

My guess is that it is probably a combination of both...Dr. Pete ID'ed Panda 3.7 not long ago, so it may be that you are just doing things right and the algo spotted it.  However,we've seen quite a bit of fluctuation (both bad and good) recently so I would hold onto your horses.  I am telling my clients to do the same, and take everything with a grain of salt right now.

Donnie, I have to agree with Jason.  Check this out:

http://en.wikipedia.org/wiki/Landing_page

It think it is a great definition.  As you can see, any page can be a landing page, and EVERY page should be considered a landing page.  You are always trying to get the person who is on your page to do something, whether it is buy a product, download an ebook, sign up for your email newsletter, or click through to the next page.

Each landing page does not need its own domain.  Otherwise, how would a big brand like Target or Amazon rank for so many terms?

Anyhow, I hope this helps, and best of luck.

Hi Joel,

I used to spend a ton of time on the Warrior forum.  Every once in a while there is a worthwhile discussion, but mostly people are looking to sell their products.  When I first became interested in SEO, I even bought a few of their guides.  And while they were not completely useless, most of them didn't tell me anything that I could not have learned for free on a blog.

I personally would not pay for being a member of the Warrior Forum.  In the Post-Penguin world, many of the tactics expoused there are not only useless, but can be detrimental to the health of your websites.  Maybe I am painting with too broad a brush, but there it is.

I do know of several examples of small businesses that have been able to get multiple sites onto the first page for competitive terms, but they certainly did not get there by just throwing up duplicate content.

Usually what they do is turn one of the sites into a review site that points to several options, but suggesting that theirs is the best.  However, I tend to agree with the other commenters who say that keyword URLs aren't as important as they used to be and that you would need to have a ton of resources to manage and continue to build the two sites.

But don't put up duplicate images, that is just asking for a manual slap from the search engines.

Hi Jack,

You have a list, that's great!  Have you qualified the keywords to decide which ones should take priority?  Usually I like to break them down into categories (informational, by product, language etc.), main keywords (usually higher competition, but they are my long term goal) the long-tail keywords.  Sometimes you can rank for them just by writing a blog post about the topic, especially if it is good and it goes viral). I wrote an article about how we do this for Spanish language projects, but the principles are similar in any language:

http://notjustseo.com/blog/spanish-seo-keyword-research-on-a-budget/

Then you have to create your site architecture.  Since you have the keywords broken down into categories this should be relatively simple.  I won't go into too much detail here other than to say that we like to yous Mind Manager to lay it all out.  There are a ton of great posts about how to do this, here are a few:

http://www.wordstream.com/blog/ws/2010/04/22/seo-site-structure-webinar

http://www.seomoz.org/blog/keyword-research-using-categories

Then you have to start building your content.  Any other questions?

Glad to hear it...Any chance you could give me a "Good Answer" on this?  It seems like my perspective was helpful, and I'm trying to reach Journeyman status ASAP.

Thanks guys.  I have that in my toolbox, but for some reason couldn't think of it today...If you ever need help with Spanish work, don't hesitate to ask!

I'm about to do a site audit, and as part of it I need to download all the metadata so that I can see what is ok, and what needs to change.

I've seen tools that allow you to do this a million times, and even used a few.   But today for some reason I'm drawing a blank.  Can someone help me please? Best case scenario, the tool is free, but I'm not opposed to paying if it's going to save me a lot of time.

I agree with Neil but I also want to add a couple of points.

Think of it from a UX standpoint.  If you are looking at the SERPs when searching, and you see a headline that trails off with three dots like so...does that make you more or less likely to click on that result?  In my experience pages that have longer titles and descriptions generally have a lower click through rate.  This means that their high ranking is generally less effective (all other things being equal of course).

Also, you need to remember that the algo has many factors and each one may have its own level of emphasis.  So maybe these pages that rank better now have a better backlink profile.  Maybe they are creating fresh content periodically.  This type of activity can offset the fact that their page titles are too long.  Unless you are certain that the longer page title is the only reason that they are ranking above you, there is no need to copy that particular strategy...In fact, you should look at other factors like Page Authority and MozRank before you go writing long titles.  As my grandmother would say, "if your competitors jump off a bridge, would you do it too?"

Hopefully this helps, and let me know if there is anything else I can do.

www.knowem.com is a username checker.  Their list is very extensive, but as Ben points out, I wouldn't suggest making submissions en masse.  I hope that helps!

I'd go with the second option.  First off, from a user experience standpoint, nobody wants to read EVERYTHING. Having lot's of pages means they can choose for themselves.  Also, using multiple pages allows you to create unique metadata addressing multiple keywords.  This gives you a better chance at ranking for long-tail phrases, which can sometimes be more valuable than the so called "money" keywords.

Good call on the Google Alerts!  Everytime I add keywords to my campaigns, I set up Alerts.  Actually, I use that for link building prospecting as well.

It's doubtful that you are the victim of negative SEO, as you would have seen a spike in links (that is what negative SEO is, they attach spammy links to your site).

Seeing some variation in the rankings is not uncommon...Especially with the recent updates there is going to be an adjustment period.  The rank dropped this week.  They could very well get back on track next week.

Another question.  Did anything big happen in your niche recently?  Maybe there was a big announcement, and that changed the SERP's.  News stories can change the rankings significantly because of Google's interest in providing fresh content.

Also, if you notice in the rankings graph, you did have a previous drop in rankings, only to have it come back again.  So don't panic.  As long as you are doing the right things, you should be fine.

Hello Exquiel,

The truth is that each way of doing this has different advantages and disadvantages.  I tend to agree that for you Option 2 is the best, but this blog post by Sebastian Aroca lays out the differences very well:

http://www.hispanicmarketadvisors.com/blog/spanish-seo-domain-per-language-subdomains-or-language-folders

Hopefully this will help you make the best decision for your company.

Facepalm.  Such a good call.  Can't believe I didn't think of that.

If the words are different it is highly unlikely that this is the issue.  It might be possible if the titles were (for example) Sugar-company name Sugars-company name, sugary-company name.

But even then it would be a stretch.  Are you sure that your website platfor hasn't dynamically created mirror pages?  This happened to us in Magento recently.  The developer didn't know any better and we had to set him straight.

At this point we have discontinued all content marketing programs, at least the kind you are talking about.  We still create squidoo lenses, do social bookmarking, etc. but even those practices are becoming more obsolete. The best link building blogs in my opinion belong to Ross Hudgens and Jon Cooper (PointBlankSEO).

Read their posts, use what you can, and I wish you the best of luck!