Quality Content - Tick - So now comes the link building, who is on your checklist?

[xoffie]

Hi

We've spent a month putting together a really complete and awesome video guide, it really is a beautiful and useful thing and is hands down the best bit of content online on this subject. - Great... but

Getting the eyeballs and getting the links?

Related Bloggers and Influencers....

Egobait (anyone who is in the video)

Customers (inform those who already use our site)

But who am I missing, this is our first guide, and a months work deserves a really good push, how else can I push this content for a) links and b) views.

Whats your checklist?

All suggestions welcome, I will revert with success of this afterwards.

[ZephSnapp]

1. Create a press release for it, PR Web is a good choice.

2. Repurpose the content.  Visual.ly is really great for that.

3. Share it on Social Media.  That means Twitter, Facebook, but especially LinkedIn groups that are related to your topic.

It's Friday, and I'm tired, so that's all I have right now.  Let us know how it goes!

[xoffie]

Hi Zeph,

I can turn my video into an infographic? It's a city guide, you think that will fly?

[BenFox]

I'd not both with PR Web as (personal opinion) it's a waste of space but agree that sharing on social media is a good idea.

[BenFox]

Bloggers and influencers - yep. You want these people to share your content if at all possible. I've found that some bloggers won't link to your content if it's on a commercial site however a lot of them are willing to Tweet it if it is great content.

Have you considered paid exposure? Facebook ads are pretty cheap and a small Google PPC budget could be used to target interested searchers.

If it's a city guide have you considered getting in touch with whichever municipal body is in charge of tourism in that city? If it really is the best content out there then you might be able to convince them to share it.

[ZephSnapp]

Why not?  You just need an interesting way of repurposing the content.  It may be that you don't use all of it, but just certain parts.

[ZephSnapp]

Well, it doesn't have to be PR Web, but writing a press release is just another way to repurpose content...