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And does this article make sense and thoughts on it? As the issues he mentions are exactly what I am thinking...

http://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/five-seo-tips-for-product-pages-on-ecommerce-websites/

Hi, really struggling with product titles. Or should I say keeping staff writing out titles.

If I sell a Coat. I would like the product titled like:

Armani Jeans Coat Green but staff are doing it like Armani Jeans Fur Hooded Coat Green.

Now I think this effects our SEO efforts as how likely are people to search for the Fur Hooded coat part? Yes we might hit the numbers of the small search but is it really worth it?

Would it not be best put this Fur Hooded part in the short description and long description?

I am trying to make my SEO titles and meta descriptions consistant for 1 product. But find it hard writing out Fur Hooded in the Meta Title when I know numbers will be minimal?

The SEO titles or the product titles are effectively links on the website for each product. So hold more weight and the product titles act as the H1 titles on the product page itself.

Surely we would be best using Armani Jeans Coat Green rather than such a long, obscure title that will gain very little search?

Whats best way to approach this issue? As we can have products titled like: Creative Recreation Kaplan Patent Leather/Snake Trainers Charcoal. Which to me is too long, too obscure. Surely the extra detail should go in Short Description which is visible on the catelog page and keep the product titles shorted and more to the point, eg Creative Recreation Kaplan Trainers Snake Charcoal? All this Patent Leather/ business seems pointless to me?

Any ideas?

Hi,

I have opportunity to get a link from a brands website to our website as we are official retailers.

Should I give them our homepage URL or should I give them their brands page on our website? The brand page will have their brand name in the URL, meta details, images, content and products.

What is more beneficial SEO wise?

Thanks

We have just done this. Not for thousands but for about 800 links.

We matched each category to category, each product type to product type. Each homepage to homepage.

For products we just redirected to the brands main page which contains all products for that brand. Once stock is sold its sold so better to redirect to the brand in case rather than to a homepage or nothing at all.

Extra work but worth it in the end I would say.

Thanks Takeshi.

Thanks Doug, thats exactly what I had in mind.

Hi, we have an old site hosted by company A. We rank for certain terms in google for certain brands and products.

Now we have developed a new website on a new domain hosted by Company B.

If we are 301'ing at brand/product/page level from old to new, who is it that should perform this job? Is it Company A or B, old or new?

And does the physical website need to remain hosted for the 301 to work and for our SEO ranks on the old site to not fall apart?

Company A think we can do an excel mapping doc for each link from old site to new. Hand file to Company A and they host this file (not the actual website) then we transfer old domain to Company A as well. Then the 301s will work fine.

Yet Company B think we should continue hosting with Company A, keep the old physical site live and put the 301s in place. They say if the 301 link has content behind it then it will help or not take the chance of having the SEO affected?

Who is right? Do you need the old website to remain live once 301s in place or can this 301 config file hosted on a domain be all we need to do?

Any other ideas welcomed.

Thanks

Anyone else got anything to add to this?

Thanks

Hi,

We are not using the same domain name as its not user friendly. It is brandname-online.com rather than brandnameonline.com or brandnameonline.co.uk. Its a pain in the arse for emails, telling people over the phone and general stuff regardless of the SEO side of it. Many people dont use the -

We own the domain name but we can not take the website. So my thinking was that if we cant take the website, then we cant take all the links we have out there that go to anything other than the root domain brandname-online.com.? Is this correct?

My problem is I dont think we can 301 all the individual products pages (some of which will have sold out anyways) to the new website? Rather we can just 301 the current domain to our new domain? Do I have that wrong?

In brief...

We have a website and a domain name
We can not take the website itself
We CAN take the domain name

We have bought a new domain name
We plan on 301'in the current domain to the new domain

Do we have any work around for individual pages on current domain to get them to the new domain ? Or will our 301 on the current domain send all traffic to current site to our new websites homepage?

THanks

Hi,

We have a domain with current e-commerce site on, about 5 years old.

We have a new website being built with a different company and a new domain name.

We are transferring our old domain over to new provider and 301'ing the domain to new domain.

However, we can not take the current website with us, so we lose all our links/pages etc..

How important would it be to take a wrap of our current website to keep all the pages alive?

Is there anything we can do so oldurl.com/brand/tshirt/ doesnt lose its rank? Can we 301 individual pages if we dont have the actual website? Just the domain name.

Any help be great.

Thanks

Yes that's the way I am working. Not committing to too many keywords and defining the project up front.

I'm just strugglin to understand the time involved in each area. I know what it takes me but not sure if I am under selling myself, over selling or not doing enough with the time and resourse I have.

Thanks

Thanks for response.

What I don't get is the time and effort involved in off site backlinking per keyword.

Sure I can make each page keyword dense with great content and images.

But what about the off site stuff? For a one man band I always think it involves too much work to target that many words off site?

Within an e-commerce setting how would you equate that?

Say I have hundreds of different products and want to target 50 of them?

If I have armani jeans, slim fit, straight fit, boot fit etc.. all different products. How do I target 7 for one product? Or would I target 1 for 1 product but then say 50 different products?

In your experience how many hours would you say you put into targeting a keyword?

Thanks

Hi,

I have a client asking if they can target 50-100 keywords.

Has anyone ever heard of this before? In my eyes, 1-7 keywords at any one time is more than enough.

So unless you had a team of 50 people doing the work, is this a reasonable request?

Any advice welcome.

Thanks

Thanks. It is a WooCommerce solution so they have a forum yes.

We do not do it with colours (the dropdown) because the cateloge of clothing can become quite thin when viewing. That and becuase the majority if not all major retailers do not do it this way.

If we have a developer doing the design, how would I go about doing the rel=canonical tags myself to save paying them to do it everytime we have new products?

Our new site is not live yet so just want to be up to speed for when it does go live.

Hi,

I need to find the best way to put my products on our e-commerce website. I have researched and researched but I thought I'd gather a range of ideas in here.

Basically I have the following fields:

Product Title
Product Description
Product Short Description

SEO Title
Focus Keyword(s) (this is a feature of our CMS)
Meta Description

The problem we have is we have a lot of duplicate content eg. 10 Armani Polos but then each one will be a different colour (but the model number is the same). I don't want to miss out on rankings because of this.

What would you say is the best way to do this?

My idea is this:

Product Title: Armani Jeans Polo Shirt Blue
Product Description:

• Armani Jeans Polo Shirt in Blue
• Made from 100% cotton
• Armani Jeans Polo with Short Sleeves, Pique Collar and Button Up Collar.
• Designer Boutique Menswear are official stockists of Armani Jeans Polos.
  Short Description: Blue Armani Jeans Polo

SEO Title: Armani Jeans Polo Shirt Blue MA001 | Designer Boutique Menswear
Focus Keywords: Armani Jeans Polo Shirt
Meta Description: Blue Armani Jeans Polo Shirt. Made from 100% cotton. Designer Boutique Menswear are official stockists of Armani Polos.

What are peoples thoughts on this? I would then run the same format across each of the different colours.

Another question is on the product title and seo title, should these be exactly the same? And does it matter if I put the colour at the beginning or end of the title?

Any help would be great.

I think the idea they suggested was for pure SEO. Branded URL, unique brand focused content. With links going to the website.

So someone searches for Armani J31 Jeans, they find our armanij31jeans.co.uk site, unique content, pictures, style advice all focused to that brand and style of product. We update it weekly with new pics, new stock, new content.

I see the idea but I sort of think, is it better to just focus on building links direct to the website, rather than having this network of sites all linking back to the main website?

We are a menswear retailer, so we sell shoes, tees, trainers, jeans, shirts etc.. from about 15-20 different brands.

now i wouldnt want 20 micros sites but would concentrate on say 4-5 top brands? all unique content, all with their own external domain name.

I am not a fan, it doesn't seem right but then again I am new to it.

last thing i want to do is risk it for nothing.

I agree. Thats what  I thought when I was told.

I would rather have our retail site and build links direct to that from backlinking and our own blog, social etc..?

I thought the idea behind the micro sites was to take advantage of the brand being in the domain name and giving the micro site fresh content every few days dedicated to the brand in question (eg armani then another site would dedicate to Lyle & Scott). But it seems a lot of work when you can have 1 blog talking about all brands? But then you loose the url name, the brand keyword etc..?

Hi,

I have been speaking to seo firms regarding strategies and they mentioned setting up micro sites under domains that are relevant.

i.e setting up armanidoamin.co.uk and we use it as a blog type site to update all info, product reviews, news relating to armani.

Whats peoples thoughts on this? Does it work? Is it worth the effort?

Im not so sure but obviously looking for ideas.

Cheers