Welcome to the Q&A Forum

Hey there! Try checking out AdStage. You can use that platform to manage multiple ad accounts from any/all of the following: AdWords Bing Ads Facebook Ads Twitter Ads LinkedIn Ads I really like it so far! I don't know how much spend you have going across your clients so I couldn't give you a good estimate on pricing, but here's their pricing page: https://www.adstage.io/pricing/ You can also try it out with a free trial here: https://platform.adstage.io/users/sign_up Hope this is helpful! Phu

My Analytics stats For Devices / Source/Medium suggest: Mobile 64% / 0.5% conversion / <0.01% on mobile ads Desktop 22% / 1% conver / 0.15% desktop ads Tablet 14% / 0.75% conversion / 0.01% on tablet ads Since March of this year. I am tasked with improving Conversion %.

Hi there! The Crawl Test tool is limited to 3000 URLs, but your actual campaign(s) crawl far more than that. With a Moz Pro Standard subscription, up to 250,000 pages (total, across your up-to-five campaigns) are automatically crawled weekly.

You can try Multi-Product Ads on Facebook at http://blog.litextension.com/how-to-create-multi-product-ads-on-facebook/. This feature was designed to generate more website visitors, drive better conversion rates, and improve re-marketing results.

Hi there, that's a great question. Unfortunately, as far as I'm aware, this would be difficult to implement; the only way I know of to do this is with cross device tracking via user ID in Google Analytics (Universal Analytics implementation). But that would only work if the user had logged in both on the mobile device and later on the desktop device. You could do a rough estimation of the FB driven later conversions by tracking micro conversions on mobile and then trying to correlate those with macro conversions on desktop, or something like that. But it wouldn't be very precise. Of course if there is a way of doing this more effectively that I'm simply not familiar with I would love to find out! On a sidenote, it's worth noting that it's important to ensure that whenever you run a Facebook campaign, you tag it with the UTM tracking parameters, otherwise GA will likely misattribute it as direct traffic.

Hey, We used Zoho at the start of this year but unfortunately it wasn't a very good experience. Some of their features at that time were full of bugs and we took a hard time to reach their support staff. Although, the interface was quite simple and sleek but the problems with core-features encourages us to discontinue. I would not suggest you to skip Unbounce for Zoho at least for now. UB is really powerful and quite helpful for PPC campaigns. Play around with Zoho for a month and then make your decision! Hope this helps! Thanks,

Hi, As I said that there is no such data available in public domain. I would like to suggest you to start with search campaign only and to get high CTR use keyword in Ad headline, use call to action and don't forget to use Ad extensions. ***Initially use only restricted match type (Exact match Type) with few similar keywords in every Ad group . e.g 5-10 keywords. Thanks

Hi there Have you utilized Schema on the page or do you have any plugins for the platform that may be causing the issue? If you're using the Merchant Center, here is their resource on feed specifications. Can you provide an example URL so that someone here can get a more closer look? Thanks!

Thanks for your response. Anchor text is where my thoughts lie. I think there could be something here as they do have lots of exact match anchor terms for their brand name. plus one of the dropped keywords is that term. Not phrase but one word term. Say their brand name is Gym Shack. They have dropped considerably for the term Gym whilst maintaining or improving for Gyms in England or MMA Gyms. This is where I am leaning towards. What can be done here if Google is devaluing the term Gym? Is it the links that need removing or does the focus need to shift somehow? Thanks

Perfect Audience does Facebook Retargeting. See, http://support.perfectaudience.com/knowledgebase/articles/211472-q-how-does-facebook-retargeting-work.

In my experience, leaving the products up with links to the category page or a similar item has worked the best for me. A lot of people still search for items that were discontinued 2-4 years ago, so removing the pages didn't work well for us.  There is a meta tag you can use to tell Google the product is discontinued, but most of my customers really like being able to go to the old products and find similar models. I am in the generator industry, so years down the road someone could be searching for their model looking for a manual or something which is another big reason we keep the old products up. We also carry small parts, When those items are discontinued we redirect to category page with a message that says the product you are looking for is no longer available, please see these other suggestions or call us. If something is just out of stock, we leave the product alone and update the availability.

Hey YNWA What a nightmare! Yes like Mat said... use http://mxtoolbox.com/blacklists.aspx to check and monitor your domain. If the emails are going to spam, you are more than likely listed somewhere. You can find where the domain in  question is listed and (once you've corrected the issue) submit to be removed. NOTE: The sites that require you to pay a fee to be removed are not important and you can disregard them. Only submit to the main ones. Those do not make you pay to play. Good luck!!

Rob has answered this perfectly. However, I would add, don't try to spread yourself too thinly. In my experience (by no means extensive btw) I've found PPC to be a bit of a numbers game - you need quite a lot of clicks before you get a conversion. I suggest you try a remarketing campaign if you only have a low budget as the clicks are often cheaper, and the traffic highly targeted (and has been exposed to your brand previously, so more likely to convert). When I set up our remarketing lists/campaigns I found this article incredibly helpful: http://www.ppchero.com/ultimate-guide-to-adwords-remarketing/ I've been running remarketing campaigns for several months, and whilst the ctr is considerably lower than search campaigns, the conversion rate is as high or higher, and of course the cost per click is minuscule in comparison. I find it a cost effective solution and helps convert traffic that may never have revisited the website otherwise. Depending on how much traffic your website gets, you may have to wait a while for the lists to populate, so I'd set some up anyway, as you may want to switch it on during a busy period (such as mothers day if you sell flowers, or christmas if you sell gifts - whatever works for your business) - better to have something up your sleeve and never use it than want to use it and have to wait! Good luck and best wishes, Amelia

I would target the three cities mentioned. As Monica puts it, you can only control targeting at the campaign level. My apologies for posting incorrect information, and saying you could at the ad group level.

Thanks Steve! Yes, I totally agree. There are so many options out there for tagging and tracking. Personally, I prefer to leave it up to Google unless I'm tracking the information elsewhere (of course unless you're working with Bing, then you definitely need it!). Steve, do you tag all of your URLs even when they just go directly to GA from AdWords? When would you recommend using any manually tagged parameters? Thanks for chiming in!!

Hey NYWA, It's hard to tell based on the information provided. I suggest you experiment a bit with the keywords and locations you're trying to rank for. For example, if you're trying to rank for "Southampton automotive repair services" and there's very little competition, then there's probably no need to try to rank separate pages for engine repair, heating and AC, brakes and rotors and so on. Just optimize for "Southampton automotive repair services" and be sure to include keywords when describing the different services offered in your page copy. If, on the other hand, there is a lot of competition and they have gone all-out to optimize pages for each of these distinct services, then you'd be best to do the same, only better. Make sense?

Bricegump & Laurean both have great insight to provide on location targeting. It's best to test different types of geo targeting & whole location targeting. There will be people who are not opted in to accept cookies and will still be searching. So terms like "web design Surrey" are good to target the whole nation, then "web design" is a better term to focus in on at the more geo-specific level in a separate campaign. Of course, head terms like "web design" are still a bit vague and you will likely see a quality score decrease, but I'm sure you were just suggesting it as an example Display network is absolutely worth it for small businesses! My first job was a lead gen position at a small business and display worked better for us than search (we were advertising on medical terms). I would arm yourself with some persona research first so you know what areas to target and set up very specific banner ads to preemptively engage those viewers. However, I have seen the GDN prices rising recently, so be cautious with your budgets.

From a web development standpoint I use them I actually have 2 bookmarked both at home and at work. http://mxtoolbox.com/SuperTool.aspx http://dnscheck.pingdom.com/ The reason I use them is to test how a website / dns is behaving from IP's other then my own. I've had cases where I could not access a website from my address yet it was able to be accessed from another. By using pings and tracerts you can help understand if there is a network issue in the route or if you tripped an internal IP block. The two I listed have many other useful features that help.  MXtoolbox also shows you if your website has been flagged in a blacklist as spam. To answer if they they are worth it? Well, I've never purposely clicked an ad, if you're looking at it from a revenue generation standpoint, however they do offer services that I am sure mid ranged companies would be very interested in knowing, like when your site goes down. Just my thoughts hope that helps

In seminar it has been confirmed that Google GB and UK are the same and are there for historical customers.

I'm with you Jim! The power of Yext (IMO) is that they are actually publish the data right away throughout their partner network. Yext also aggregates to a few directories but that is kinda just icing on the cake. I still haven't tried Moz Local yet. I might give it a shot someday here in the near future. Cheers!