Location Pages

[YNWA]

Hi.

A client of mine offers multiple services and covers a region of the UK. They want to target each major town/city within this area.

However, there are 20 cities and services offered range from 5-15 services.

I am in the process of creating a location page for each city, so it can be optimised separately however I am not sure if there is a better way to do it? Or should I create a page for each city & service. So I for example I end up with 10 London pages with each one offering a different service? These can all be optimised for different services within London then?

Any suggestions?

Thanks

[DonnaDuncan]

Hey NYWA,

It's hard to tell based on the information provided. I suggest you experiment a bit with the keywords and locations you're trying to rank for.

For example, if you're trying to rank for "Southampton automotive repair services" and there's very little competition, then there's probably no need to try to rank separate pages for engine repair, heating and AC, brakes and rotors and so on. Just optimize for "Southampton automotive repair services" and be sure to include keywords when describing the different services offered in your page copy. If, on the other hand, there is a lot of competition and they have gone all-out to optimize pages for each of these distinct services, then you'd be best to do the same, only better.

Make sense?