Welcome to the Q&A Forum

Hi.

Just looking to see what software people use when managing multiple Facebook Ad clients, AdWords clients, Twitter Ad clients and so on?

I am a small business managing multiple clients across different platforms.

Is there any software I "SHOULD" be using? If so, what and what is the cost?

Looking for ideas within a budget.

Cheers

My Analytics stats For Devices / Source/Medium suggest:

Mobile 64% / 0.5% conversion / <0.01% on mobile ads

Desktop 22% / 1% conver / 0.15% desktop ads

Tablet 14% / 0.75% conversion / 0.01% on tablet ads

Since March of this year.

I am tasked with improving Conversion %.

Thanks.

I am in a trial phase, so I thought having Mobile specific ads, would help determine how they perform against Normal ads.?

Thanks.

Site is mobile responsive.

I have created Normal and Mobile Check Box Ads. To see what performance or get served more. Is this ok?

Or am i best just checking all current Ads to mobile?

Hi.

I want to run some mobile ads along with standard ads. Text ads on Adwords.

Now, do I have Mobile Only Campaign? What about keyword issues?

Do I have Mobile Only Ad Group? Any issues with this?

Or is it just as easy and worth it to have 1 Ad Group with 1 Mobile Ad and 1 Normal Ad?

Ecommerce website. Is it even worth the hassle?

What are your thoughts?

Thanks

Hi.

I have used Moz Crawl Test and get my 3,000 urls crawled no issue. However, my site has more than that, is it possible to crawl the entire website?

Alot of the crawl urls in the Moz test are search string urls and filters so Ive probably wasted about 2,500 urls on filter urls.

Any advise or alternative software that wont cost a fortune?
Thanks

Thanks.

If I create 1 Post and Boost it, can I then send this out to different audiences all at the same time? Would that be the ad sets?

Hi.

I have a client who wants to run some Facebook Ads. Now they want to target usual demograhics but then interests as well.

Now creating the ad is fine. But how do I know which Interest or demographic is performing the best?

Say AD 1 is served to people with 1-2 Children and also 3-4 Children. Now a normal ad with those 2 selected will give me overall figures of clicks, conversions etc.. but how can I find out which of the demographic is performing the best?

Is this possible or do I need to create 1 ad for each interest? So I would have 2 ads now, 1 for 1-2 Children and 1 for 3-4 Children?

It must be easier than this to report this type of stuff or is it better creating the single ads and using url tagging to track each ad?

Thanks

Hi.

If I set an ad in Facebook, I can obviously track visits, conversions and so on from that ad and see if they where mobile or desktop.

However, how do I, if possible track a mobile visitor who the converts on a desktop?

Eg. I go on XXX Facebook Ad on my mobile whilst in work, look around. Like what I see. Then I go home from work, open my laptopn and go on XXX website and send an email enquiry form in.

Is this possible to track?

Thanks

Hi.

Does anyone use Zoho? Can you put into laymans terms who needs it?

I mainly manage PPC and some social these days but looking to improve all the time.

Is Zoho any use for me? Would having Unbounce & Zoho be useful or can Zoho publish pages like UB?

Any help/info be great.

Thanks

What I mean is, if I have "X" product. And I want to start a PPC campaign, is there any data to tell me Text Ads perform generally better than PLA's?

Is there any data that shows that the top 3 text ads get 22% of the clicks, the PLA's get 30% of the clicks and organic gets 10% of the clicks?

Something like that.

Hi.

Trying to find data for click through rate for the Google search results page?

If I run Adwords, do I want a PLA listing or a text listing? Or do I work on PLA + Organic or Text + Organic?

What percentages do each position get approximately?

E-commerce website. Technology sector.

Any help?

Hi,

A clients product is showing as out of stock on Google search when I type in the brand/product name. When it is in fact in stock.

They have fetched and also fetched and rendered but no joy.

Yesterday it went back into stock, then today back out of stock again, but hasn't been out of stock at all on the website, so not sure why it is doing it. When I do the fetch it shows up as in stock at £29.99 on the search it shows as out of stock at £39.99

Platform is EKM Powershop. I contacted them first of all and they insisted the problem was nothing to do with them.

Any ideas?

Thanks for your response.

Anchor text is where my thoughts lie.

I think there could be something here as they do have lots of exact match anchor terms for their brand name. plus one of the dropped keywords is that term. Not phrase but one word term.

Say their brand name is Gym Shack. They have dropped considerably for the term Gym whilst maintaining or improving for Gyms in England or MMA Gyms.

This is where I am leaning towards.

What can be done here if Google is devaluing the term Gym? Is it the links that need removing or does the focus need to shift somehow?

Thanks

Hi.

I am looking into a potential clients SEO issues and reasons why their rankings for specific keywords that they ranked for have dropped but others stayed the same or sometimes have improved.

They received a manual spam action that was revoked after some disavow and so on. In May of this year they noticed a huge drop in more generic terms.

The main keyword that was ranked 6th, dropped to 35th yet other keywords rose slightly.

I have noticed this issue for another potential client as well. They ranked 1st for their brand name, then received a spam action that was revoked. Now they do not rank for their brand name but do for other long tail keywords?

Any ideas the best way to investigate this or root out the issue and build to improve rank for more generic keywords?

Thanks

Hi.

Anyone know of any links with guru levels of Facebook Ads and specifically Remarketing on Facebook?

Thanks

Thanks.

Some great points. The whole SEO/Usability issue has no way around it as ultimately the item they want is not available so they will be disappointed finding a lovely message saying out of stock or if they are sent to an alternatives page.

What advise would you give?

I am thinking, if possible, 301 to a category page but somehow put a message on screen saying what is happening.

Maybe "Very sorry but the item you are looking for is out of stock. We have redirected you to our t-shirts category so you can browse for an alternative. Please use discount code FREESHIP and enjoy some free shipping on us"

Then at least you tell them whats happened and a little "sorry" incentive with the free shipping.

Hi.

A client runs Woocommerce platform selling clothing. This clothing is seasonal and 95% of the stock, once it sells out is never restocked with the exception of a few core items that cross over season to season.

What I want to know is, whats the best way to handle items that are out of stock and never coming back?

I see a few options:

1. delete it. Losing its rank and indexed link.
2. 301 it back to the "brands" page or the "category" page. Eg. a Armani T-Shirt can go to either Armani page or T-Shirts page keeping it relevant.
3. Just leave the old products there saying out of stock.

All have benefits to the business.

1. Delete it. Its gone. No more trouble, extra work involved, keeps out CMS clean.

2. Obviously good for SEO? Also good for customer to go to a relevant page. But do we end up with loads of links to manage increasing costs if a developer needs to do the work?

3. Easiest but defo not the right option.

So what is it? Is 301'ing really worth the hassle? Is it possible bearing in mind we have 500 items every 6 months going out of stock?

Who 301's it? Is it possible for staff to do it in Woocommerce or does a developer have to do them everytime you need to 301 a product?

What is your advise on what to do and how to do it?

Thanks

Hi.

A client had their emails hacked at server level I think and sent out 100,000 emails. When they email me now they go to Spam. So I think they have been flagged somehow?

Is there as way to fix this or a workaround?

Also will this effect SEO?

Thanks

Hi.

Simple question.

If I have £15 per day to spend max across all campaigns. Yet I have 10-20 campaigns targeting different locations. Does this effect my account/ads if I have loads of campaigns with low budgets per day?

My keywords are highly targeted and are not going to be spending huge money each day. So I set all campaigns to £8 per day spend (well above my £15 overall per day). But I probably get 1-2 clicks a day, so not going to spend £8 per campaign at this stage.

Does this effect my QS? Is this bad practice? Does it effect my ranking PPC wise?

Any help great.