Mobile Ads AdWords

[YNWA]

Hi.

I want to run some mobile ads along with standard ads. Text ads on Adwords.

Now, do I have Mobile Only Campaign? What about keyword issues?

Do I have Mobile Only Ad Group? Any issues with this?

Or is it just as easy and worth it to have 1 Ad Group with 1 Mobile Ad and 1 Normal Ad?

Ecommerce website. Is it even worth the hassle?

What are your thoughts?

Thanks

[Alick300]

Hi,

100% accurate you cannot create mobile-only campaigns with AdWords. In your case best strategy would be create all mobile ads no desktop ads.

Note that if all your Ads are specified as mobile, then all your Ads can be shown on any device.  The mobile preference checkbox only takes effect if there is at least one "non" mobile Ad in the Group.

I assume your website is mobile responsive*

If all you're looking to do is view separate stats, you can do this using the Segment button, then choosing "Device".

Hope this helps.

Thanks

[YNWA]

Thanks.

Site is mobile responsive.

I have created Normal and Mobile Check Box Ads. To see what performance or get served more. Is this ok?

Or am i best just checking all current Ads to mobile?

[EGOL]

Here is what Google says....

By default, new campaigns target all types of devices, which include desktop computers, tablets, and mobile phones. However, when you create your ads, you can indicate that specific ads or ad extensions are optimized to show on mobile phones or tablets.

If you go into

NameOfYourCampaign >> Settings >> Devices

You can type in percentages in the "bid adjustment" column.  These can be positive or negative numbers that will be multipliers to adjust your bid amount up or down.  My conversion rate is much higher on Desktop and Tablet, compared to mobile, so I type -80% in the mobile column.  Now, very few of my ads display on mobile and I am OK with that.

[YNWA]

Thanks.

I am in a trial phase, so I thought having Mobile specific ads, would help determine how they perform against Normal ads.?

[YNWA]

My Analytics stats For Devices / Source/Medium suggest:

Mobile 64% / 0.5% conversion / <0.01% on mobile ads

Desktop 22% / 1% conver / 0.15% desktop ads

Tablet 14% / 0.75% conversion / 0.01% on tablet ads

Since March of this year.

I am tasked with improving Conversion %.