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Looking at your internal linking, I don't see many links beyond menu, logo and breadcrumbs.  Your site rarely links from the body of pages.  This is most noticeable on your home page, which has no internal links in the body.  Everyone has their opinion on this, but in my experience I see the most benefit from links from the body.

The other thing I notice is that the keyword text for your breadcrumbs at the individual destinations has "Home" instead of the destination like "New Zealand."  If you wanted to make this a less confusing link, on the user end, you could just change it to "New Zealand."  It's also a potential spot for a more optimized link if you were so inclined.

What I'd suggest doing is linking to your destinations from the home page, decreasing its relevance for that exact term while improving the relevance of the next page, and working on body level internal links on the internal pages of each destination.

Google doesn't always tell you when you when they take action on a site.  It could have been some minor algorithm tweak that put you over the edge in some capacity.  We took over two clients who had a massive amount of linking between their own websites.  This randomly caused a penalty.  I'm 99% sure this is the cause because removing them fixed it, putting them back broke it again and removing it the final time fixed it for good.

Maybe look at your link profile for excessive site wides, or any over optimization.

Definitely don't No-Follow it.  It's just the Mozbot failing to identify the link properly.  I tested the link with two different tools, as well as a visual inspection, and it is totally fine.

Sometimes you need to ignore errors like that.  I typically rely on Screaming Frog for my site indexing.  It's free, and super efficient.

This is always a tough decision.  Typically I make my SEO mind take a backseat, and check the usability aspects.  Are people utilizing all of the links in the Mega Menu, or is there a point in each section where people stop looking.  If the mega menu isn't being used to it's full potential, then you can start looking at ways to improve the usability of those pages.

My favorite example of menu limiting is the Telegraph: http://www.telegraph.co.uk/  I believe Distilled worked with them on this.  Ted Ulle would often present that people would click far more times into a site than the typical "3" that everyone quotes.  He disproved it with several case studies.  The way he achieved more clicks is by gamificiation of sorts.  If you gave the user enough reinforcement that they were headed in the right direction they would keep clicking up to 6-7 pages in, according to him.

So, if I was analyzing the usability I would determine at what point would a specific visitor enter the site, based on marketing and SEO, and how effective is the website at getting them to the info they need?

I would then examine the home page to determine if I could effectively get someone someplace without the need of a mega menu.  You have tons of options to choose from, so it would take analyzing the motivational force with each visitor, and using those sources to encourage a click in deeper.

As for the two menu problems, I do see it in the source when looking at it.  You would be better off using a script to change the menu for mobile instead of having two separate menus.

I haven't checked any of this code, but this was a resource I found quickly: http://responsivenavigation.net/

Forget to link the IIS SEO content: http://moz.com/blog/what-every-seo-should-know-about-iis

Well, the first thing to consider is the keyword cannibalization: http://moz.com/blog/how-to-solve-keyword-cannibalization

Optimizing several pages for the same exact keywords can lead to lower rankings across the board.  I just tested this with my own site a couple weeks ago, and it produced the same results as before.  So, trying to rank your home page and internal pages can cause a problem.  This isn't an exact thing, but it is possible.

One thing I did notice about your website is that you are using an IIS based server, which is case sensitive.  That means that the server considers a /Health/ page to be separate to a /health/ page.  Your website utilizes uppercase URLs in the menu, but still displays the lower case if types in.  Are your external links going to the correct style URL?  If not, I would suggest fixing this problem.  You could be leaking authority.

You also have a tremendous amount of links on every single page.  That means that the authority that you pass internally between pages is miniscule, and doesn't provide much value.  Checking one of your pages I found over 400.  400 isn't a big deal with a super authoritative website, but with a DA of 27 you will struggle to get internal pages to rank.

Other things to consider on those pages is the page speed and server requests.

You would be better off doing your citation building manually.  That way you can ensure that the address doesn't get pushed out.  The citations that Moz utilizes are the main aggregates.  So, if an address get's put on one it will spread across a good portion of the internet.

Also, by not including a NAP onsite and in citations you will be hindering your sites ability to rank in the local results.  One of the big factors is the consistency of NAP across your website and other domains.  Not having it listed will put a wrench into this.  You have no choice, I totally understand that, but it is something to consider.

This would be a good place to utilize a canonical.  You can specify which one you want to be as the main source, and which is the duplicate.

What's your internal linking like?  Are you linking as often as reasonable to these inner pages with your keyword, or as naturally close to your keyword as you can be?

Website Grader just analyzes the presence of specific tags and sections.  It doesn't analyze the overall quality and effectiveness of the page.

Meaning, I can get an "A" and make a page not rank very easily, as well as being able to get a page to rank decently while still getting an "F."  It all depends on how competitive the vertical is, and how authoritative my domain is.

In Google Places you can turn off the address, and just have a service area listing.  If I were doing the SEO I would setup the Google Places like that, and just list the address on other less important ones.  99% of the time people won't stop by these types of services, and will just call.

I had a Car Dealer Group in Virginia that gave itself a penalty because they had all of their websites (around 20) linked in the menu a couple times.  Every time I removed them they would come back to the top of the search engines, and they would drop right back down when they added them back.

If you are worried about the site wides you could just nofollow them.  I think Matt Cutts has a video on that.

https://www.youtube.com/watch?v=mTjN9x-by-I

Have you looked into the Link Detox tool?  It supposedly helps you find the bad links that no one else monitors.

I've ranked a few sites with great onsite and nofollow links.  There's some sort of trust/authority that is passed through them.  That being said, dofollow links pass more authority.

The reason why all of the other SEO tools include them is because they work to show you as many links as the tool finds.  They don't limit it based on what they perceive as valuable.  They provide you the data to make the choice.

It really depends on the extent of the damage whether you need a pro or not.  If it's all self contained, as it sounds like, then it will just take identifying the duplicates, and fixing the linking problems.

To find duplicate articles just copy a part of the content and Google it with quotes around it.  This will search for that exact text, and allow you to find the instances that it shows up on your websites.  Fix accordingly.

As for the links, it's pretty much just a matter of using some link searching tools, Open Site Explorer and Majestic SEO, and finding all the instances where you have outbound links from one site to another.  For the time being I would just separate them completely.  After they recover you can go back to connecting them.

I just did this for a company out of Florida.  They created their own link network, and it ended up penalizing them.  They recovered in 3 weeks.  They had a penalty, lower case and less destructive, and not a Penguin or Panda.

That's really interesting!  How is it effecting your CTR?  Higher than average?  Lower?

Are you trying to rank it for the company name, or a keyword?  Are you linking to it from your domain(s)?  Do you list it when you write blogs?  Make sure it is getting some link love.

Are you a Business to Business company, or Business to Customer?

Infographics: Facebook, Google+, Pinterest

Content: Facebook, Twitter, Google+

You could also make your content into a slideshow, and put it on Slideshare.  It's an awesome way to generate some additional brand awareness.  Forums are also an awesome way to build brand presence.  You could do some command searches like:

"Forum" Product/Service

I believe you have to tag your URL's to identify the Bing and Yahoo paid traffic:

http://www.analyticsseo.com/blog/setting-up-google-analytics-to-measure-yahoo-and-bing-pay-per-click-ppc-campaigns/

You will also need to have conversions set up on your website.  Raven has an awesome tool to generate code in case you don't already track that: http://gaconfig.com/

First off, entrance path has no impact on your reviews.  The only thing to watch out for his utilizing the same IP for multiple reviews, such as a kiosk in your store.  So, sending them the direct link would be the ideal route to take.

Secondly, what's your goal for the reviews?  Is it to have more reviews?  Then it doesn't matter about the engagement.  If you are trying to build up a brand presence, then you would be better off generating good content (How To's, Top 10 Lists, Little Known Facts, Etc.), and sharing that on your social networks.  From there you could try coax some people into sharing it for you.

I hope that helps.