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Do you mean within Google Analytics, or in some other capacity?

I was looking at it from more of a social media / inbound perspective.  So, you might show up in the 7th-9th spot from Venice, but you wouldn't get much traffic organically - as you suggested.

One thing that have been successful for me locally is doing interviews with the event organizers.  I ask them to post the interview on their social media, and link to it from their website.  Most non-profits are more than happy to do that in turn for increased exposure. Running event organizers, especially for new events, are usually open to doing the same.  I do this with car dealerships quite often, and pretty much everyone hates car dealerships.

You could do a mixture of local and informational content to get the best of both worlds.

The intent for content marketing is to educate your audience, as well as demonstrate yourself as an expert in the field.  Writing about the local dog park won't exactly do either for you.

I'd suggest writing about what people are actually interested in in relation to whatever your client does.  You can get ideas for content by going through different Women's Health Forums, and Yahoo Answers.

Just doing some quick research I see that there are tons of searches for long tail variations of "How often should I go to the gynecologist."  When you boil that down to just your city there is far less, but it is still something women have shown interest in.  Just off the top of my head I would suggest writing content for things like "What age should girls start going to the Gynecologist," "What to expect at your Gyno examination" and "When should you go to the Gynecologist."

One of the Chiropractors I work with posted a few videos on a specific treatment he does that not everyone can do a while back.  He has had people travel great distances to get that treatment from him, and it even helped him get a foot in the door to be a Chiropractor for some of the Winter Olympic athletes.  All from creating content he knew his readers would like to see.

1. It's all about how diverse the keywords are.  If the difference is just "pizza bag for sale" and "pizza bags for sale," then one page would be enough.  Try to group your keywords together into like groups.  The number of groups you have is the number of pages.

2. The best way to utilize these pages would be to use internal links from these posts back to your main/money pages.  As long as you are writing content about something, and not just a rehash of your money pages, then you should be perfectly fine.

The recovery days after you complaining is probably a coincidence.  They would have to get really lucky that your site just happened to get indexed right after they fixed something.

What dates did you see your traffic decrease?  From when to when?  That's the best way to figure out what kind of penalty you may have received.  If it doesn't match up on dates, then we can help you diagnose what happened from the work logs that the SEO might provide.

Cody

The grading tool is used as a 10,000 foot view of the page.  It analyzes to the webpage to look for the proper usage of exact keyword phrases throughout the webpage.  It is not designed to analyze for synonyms or variations of keywords.

If you wanted to score a good grade for the variation you specified, then you would need to through that exact phrase in your Title, etc.  Keep in mind, though, the grading tool is not an indication of great SEO, just an indication that you have used keywords in the locations most highly correlated with positive results.

You want to properly group your content together.  So, if the section of your website is "Career Resources," and all of these categories are in that section, then I would use the first URL structure.  It makes internal linking between these pages seem more natural, since they are in the same "silo."

The other benefit of the first style is if you used breadcrumbs.  By having no unifying sub-directory, as in the second URL structure, you are unable to push all the authority to a single page, which then pushes authority back down into specific categories.  Well, you still could, but your URL structure would contradict your breadcrumbs, and it would probably be harder to program the website to naturally build breadcrumbs.

If you recently added them, then you need to wait for the next index of your site.  If the next index has already run, then it is possible that your pages are not relevant enough to trigger the reports

If both of those cases are not true, then it may just take a bit for it to work.  You should have an idea of what they should be graded based on just reading the other reports, though.

We have a client that has his products listed on 20+ different websites, including 4 of his own.  Also, he only has 1 of everything, so once he sells it then the product is gone.

To battle this duplication issue, plus having a short internet lifespan of less than 4 weeks, I was wondering if it would be a good idea to canonical the products back to the category page.  Kind of like using canonical tags on your "used blue widget" and "used red widget" pages back to the "used widgets" page.

Would this help with the duplicate content issues?

Is this a proper use of a canonical?

I've had websites get rid of penalties, with a lower case "p," just by getting rid of their site wide links.  When we got rid of the links the rankings jumped from the 100's up to the top 5.  When the site owner put the links back up the site dropped back into the 100's.  We went back and forth several times with the same effect, so I'm positive that it was related.

Just an FYI, we pushed to get rid of the links altogether because every site had the same products, and sending them to a different website made little sense.  Also, the bounce rate on these referrals was over 50%, compared to a site average of around 20%, so the web visitors didn't enjoy it either.

There's been many case studies where penalties have been passed with 301's.  That may not always be the case, but it is something that can potentially happen.  You may be better off working to fix your link profile.

How much did you change the layout of your homepage?  Google has specific aspects that look at the layout of pages, mostly looking at the placement and density of ads.  You could be feeling some ill effects from that.

You have your keywords in the most important places, so having a paragraph about the magazine would only make a small difference.  When did you launch your new site, and when did you notice the drop in rankings?

EGOL is absolutely correct.

Google typically looks at who published it first, as well as the authority of the sites that house the content. You could be running into problems because Amazon is going to have much more authority.

The system works to identify the most relevant page to that keyword, and then grade it.  So, by not identifying your target page as the one associated with the keyword you have one of two problems:

1. Your appropriate page hasn't been indexed by the Moz Bot.

2. Your appropriate page isn't as relevant as that one.

If your website isn't being indexed properly then you need to adjust your internal linking.  If it is being indexed, then you need to take the steps to make your targeted page more relevant to the keyword.  Start with the URL, Title and H1.

It's because they utilize canonicals to specify the url that should get all of the authority.  Both of your examples have this:

<link rel="<a class="attribute-value">canonical</a>" href="[/nike-dart-10~2](view-source:http://www.zappos.com/nike-dart-10%7E2)" /><script type="<a class="attribute-value">text/javascript</a>">

I've actually had this discussion a few times   My prime example is always The Telegraph who was SEO'd by Distilled (http://www.telegraph.co.uk/).  If you look at their menu structure they utilize submenus for each section to limit the number of links on a given page.  Granted, they have a massive amount of authority, but they are still trying to best harness how it passes through the website.

By clicking on 'World News' you get a sub-menu of different regions.  By clicking 'European News' you get another sub-menu for different countries/topics in Europe.

This allows you to pump as much authority as you can into your main topics, and makes sure that you have the most relevant links while in the sub-topics.

So, if ranking internal pages isn't important in your strategy, go ahead and forget about it.  However, if you want your deeper pages to rank well you should consider how reckless you are with your internal links.  You will be pleasantly surprised by the results.

I totally agree with Scot

By expanding the descriptions on the photos you can also help diversify the words on the page.  It may be that you are over-optimized right now, and adding extra words will actually bring you in balance.

The number of links on a given page does impact the amount of internal link juice that is passed across the site.  A really really really rough estimate people use is that each page on your site is able to pass out 90% of it's authority evenly to all the pages it links to.

This is just a made up example:

lets say that your page has 100 points of authority to pass.  With 100 links on the page, each page gets 1 point of authority.  On the other hand, if you only had 10 links on the page, each page would receive 10 points of authority.  So, the more links you have on a page the less authority you are passing on to the pages you link to.

Now, the positioning and context have a lot of control on how the authority is passed, so not all links are equal.  The general consensus is that the main menu has the most authority, body has the second most and the footer has the least.

Anyway, the reason why it is marked is what Marisa said, but I believe they left it because it's something you should consider when designing your website.  You should do your best to control your authority/page rank/link juice flow around your website.  The best way to do that is deciding what pages are going to be in the main menu, and which ones will appear in sub-menus.

The title tag is a little long, like Dana suggest, but that's how I'd break it down.  I'd also incorporate keyword rich internal links between all of those pages.