The colors are not really helping your site look professional and trustworthy.
Try to make the important parts of your website stand out more and make sure to direct your visitors to the important elements of the pages. I get more drawn to the left part of the website where you have the logo/slideshow then that i get drawn to clicking on your products. This is a definite conversion killer.
Look at a couple of good and authoritative looking webshops. Your products should stand out and the structure of your products should be clean.
The left area with the medals and brands should go to the right and your navigation should be on the left. The navigation should also look better. The grey doesn't really suit well with the rest of your website.
The product page has a table which doesn't make sense to me. But that could be because i am not a native english speaker and i know nothing about stackable storage bins.
Hope you think my advice was helpful. Let me know if you need more advice or help.