Questions
-
Bing Not Syncing on MOZ Local
Hi Kris - I would suggest reaching out to support with your specific location so we can take a look! Best regards,
Moz Local | | dave.kudera0 -
How Have You Managed GDPR?
We actually found that, whilst it require strict management in terms of file transfers, GDPR wasn't as scary as everyone said it would be One thing we did was to sign up for Wizuda, a GDPR compliant file-transfer system (previously we just sent stuff to clients through Dropbox links, Sync.com links or WeTransfer links). It's important to note that a compliant file transfer system, doesn't 'make' all your file transfers GDPR compliant. It provides a platform which records certain info and erases files past a certain date, thus 'enabling' you to be GDPR compliant (but not necessitating that your actions will make it so) We also asked clients whom wanted to transfer data to us, to sign up to it and to send a covering note (through Wizuda mail) on every single file which they fired through to us. If they don't include the note we delete the file and reject the transfer The note they must send to us goes something like this: https://d.pr/i/tIhQBK.png (screenshot from Wizuda Mail - redacted) We also initially got a lot of pressure whereby, our Account Managers were going directly to analysts (whom were, at the time - managing GDPR transfers) and trying to 'push through stuff that the client just wanted' without the client having properly proven - that they owned the data and had the 'right' to transfer it to us for marketing activities. Needless to say we immediately clamped down on that with full force, by creating an interactive (digital or printable) 'fillable' PDF form which AMs 'have' to get filled in (by the client) before we accept ANY inbound data which contains any PID https://d.pr/i/1nkG5F.png (PDF screenshot - redacted) Since only Account Managers have a relationship with a client and can tell them 'no you do not have permission to legally do this, and we will not support you with illegal data transfers' - it made sense to unburden those 'physically' transferring the data and leave it up to higher level AMs / ADs and clients to sort out between themselves We have now adopted more advanced approaches but all this stuff was an integral stop-gap This all prevented two things: 1) Us transferring data which was not GDPR compliant to clients 2) Clients being able to get us to 'work on' illegally transferred data, which would make us an accessory to their malpractice Some think we went crazy and went way too far, but I'm pleased that we're taking more steps every day to ensure full GDPR compliance. That being said even our initial steps were really strong The truth is, no one knows whose practices are / are not safe. Most of this GDPR stuff hasn't worked its way through the courts yet - and until that happens, whose to say which approach is most compliant? I think we're doing well, though At the beginning we were quite scared that our email marketing would die off. But actually that's not the case! It just has much less churn than before. To be honest, the people whom were targeted before GDPR came into play, who may have not given explicit permissions for our client(s) to share their data, were the group who never really converted anyway. The people who signed up to be contacted, whom demonstrated their interest, supplied far more of our client(s) conversions. So in a way it was kind of irrelevant, just meant we spent less of firing out emails in the first place. Most ethical, strong-performing email marketing is re-targeting and usually users have to interact and give consent for that to happen anyway (subscribe to our newsletter, etc.)
International Issues | | effectdigital0 -
Google Tag Manager
Moz has a pretty in-depth article about it. https://moz.com/blog/an-introduction-to-google-tag-manager
Inbound Marketing Industry | | HashtagHustler1 -
What is the best way to display historical ranking data?
Thank you, your information is a big help. Am I also able to to include custom historical data per keyword in my reports?
Feature Requests | | WebMarkets0 -
Realistic expectations to increase domain authority
Years? I saw 3 competitor companies boosting (alle-noten.de, notenbuch.de, stretta-music.com) their DA from 30 to 50 within a couple of weeks. Obviously concentratation on what the customers wants gets more and more irrelevant. Instead the massive purchse of links is key.
Intermediate & Advanced SEO | | Tonger0 -
MOZ Local
Hi Kris! Moz Local pushes to the 5 major US aggregators + 2 other important platforms. The complete list of our 7 partners is: Infogroup Localeze Best of the Web Superpages Factual Foursquare Acxiom As others have mentioned, Yelp is not currently one of our partners, so that would be a listing you'd want to manage manually. Moz Local provides a little bit of a different service than Yext, by updating the core data aggregators that the primary local search engines rely on for their baseline data. Please, let me know if I can answer any further questions for you!
Moz Local | | MiriamEllis0 -
PR & DA
Hi Easy answer: get relevant links to your website. But its slightly harder than that. First of all read: http://moz.com/community/q/how-to-increase-domain-authority You want to find relevant and influential people in your industry and link to your content and share your content. (Followerwonk) is a great tool for this. I would worry less about the DA of the website you are getting a link from, and more about the relevancy of the link. Image if Google didn't exist. You would want links on the web that drove potential customers to your site, not on high DA sites that are not important, so if you think like this - you don't need to worry about potential algorithm updates. If you want people to link to your site, you have to give them a reason to, so you need something on your site worth linking to, whether that is a blog article, infographic, etc. Hope this is helpful, its the basics of what you need to do, and there are a lot of tactics for link building, but just make sure they are genuine long term strategy and not short term wins. Things to not do for link building: Ignore directories (yes you can potentially get a good relevant link, but there are a lot of pitfalls that aren't worth the risk) Ignore all the emails from India etc (sorry, there is too much spam that comes from there, there are probably some very good services from India, but there are more than would cause you harm) Anyone claiming to get you to get you number 1 Link farms Many more here: http://moz.com/blog/17-types-of-link-spam-to-avoid Thanks Andy
Intermediate & Advanced SEO | | Andy-Halliday0 -
MOZ Local
Great answer Garret! Moz Local provides a little bit of a different service than Yext, by updating the core data aggregators that the primary local search engines rely on for their baseline data. While we are not a direct competitor, we certainly do offer a similar service.
Moz Local | | Abe_Schmidt0 -
Link Tracking
Hi there, Both Monica and Max have excellent suggestions! Open Site Explorer (OSE) can show you highly valued inbound links! Do keep in mind that we can't index the whole interwebz so OSE is likely not displaying 100% of your backlinks. We start from sites with high domain authority, and crawl downward through links that we determine to have high priority. So I would suggest heading over there to check that out! If you feel that you really do need a full backlink profile then AHrefs is a popular service for that feature! I hope this helps, and have a wonderful day! Cheers, Jordan - Moz Help Team
Link Explorer | | JordanRailsback0 -
Link Building
Link Exchanges have become a thing of the past as far as a direct link exchange (put your link here and I'll put your link here) and could harm your website. Here is another Q&A Forum asking if link exchanges are good or not and another one that may be helpful. To be safe and utilize link exchanges in a white hat, clean, relevant way, I believe mutually agreeing to linking to certain articles can be considered safe. Creating another article linking to your article (or blog) is what I mean or editing an existing article to add value. I don't think just having a random link in the footer or some place else on the website provides value is what I'm saying. You may know all of this, but someone will come along questions link exchanges and provide insight anyways. As well, I think it can establish a ground for this conversation of seeing relevant, high QUALITY content. I will take a look at your content and private message you if that's okay. Thanks, Cole
Link Building | | ColeLusby0 -
View keyword volume
Hi there! Thanks for reaching out! My name is Erin, and I'm on the Moz Help Team. Thanks for jumping in Devanur! WebMarkets, I'm definitely going to need more information to help you troubleshoot this! Can you email us at help@moz.com and let us know which campaign you're referring to, and what you mean by "keyword volume." We should be able to help you further from there! Cheers, Erin
Keyword Research | | ErinMcCaul0