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In terms of whatever help Google might give to a site with https vs http, no, this doesn't really matter: What type of SSL certificate works best? Companies offer a myriad and confusing array of SSL certificates. The two primary ones to pay attention to are: Standard Validation SSL – Standard level of validation. Typically cost between $0-$100. Extended Validation SSL – Offers the highest level of validation and often costs between $100-500. From a rankings point of view, it makes absolutely no difference what type of certificate you use. For now. John Mueller of Google has stated that Google doesn't care what kind of SSL certificate your website uses, but that may change in the future. For the reasons outlined in the blog post that Gaston linked to by Cyrus, you'll see that it could make a difference from a UX perspective since the EV certificates can look more trustworthy: [image: 540d50cd94bd58.88267717.jpg] https://d1avok0lzls2w.cloudfront.net/uploads/blog/540d50cd94bd58.88267717.jpg For an enterprise, the extra cost should be negligible. However, you should know that some of the EV certificates will only work on one subdomain, so you may need to purchase multiple certificates if you want to cover extra subdomains. "Wildcard" certificates that can work on multiple subdomains have only recently been available for EV certificates and are a bit more expensive I think.

thank you

I think the script for Universal Analytics (new new version of GA) is built with subdomain tracking built in.  According to this Google article about cross domain tracking, "This document is only for tracking users across domains where browser restrictions prevent cookies from being shared. Tracking users across subdomains does not require any additional configuration." I'd try the regular script, and see if you can see traffic on both URLs for all of your subdomains.  If you can, then it's working!

Hi vijayvasu, Maintaining a healthy link profile is necessary; and being proactive, like your question implies, is a great skill to exercise. Start by using Moz's link analysis tool. Export the links to an excel, remove duplicate domains, then identify from that list the domains that may be spammy (low DA/PA). You'll need to visit the site to know how spammy it is and whether or not your should proactively shun that link. Use Google's disavow tool to remove them from your link profile.

thank you. Vijay

Hi Vjay, There's a bit more info here too from an earlier question on this back in June: http://moz.com/community/q/how-can-you-leverage-google-s-knowledge-graph-to-gain-more-visibility-in-the-serps Peter

Makes sense, thats what I thought as well, nice idea about about the logo and branding, I appreciate your response very much. Vijay

It can also depend on the user expectation, the type of content you're delivering and the nice/demographic you're targeting. If you're running a site to support education in Africa, you would probably want to make sure the site is optimised for lower band-width connections. If someone clicks on a link expecting a graphically rich, interactive site then they'll probably be prepared to wait a little longer. (Such as a high-quality images of the week page) Also, remember that this is going to vary from device to device. No mobile visitor is going to thank you for trying to download gigabytes of data on a page! As Matt says, keep an eye on your page load speed, look at where your visitors are abandoning your site to see if it's likely that page load times are an issue. Understand the who your page is aimed at and the technologies/platforms that they are using to consume your content. On the flip side, there's no point having a page that's quick to load if the content is so brief/thin that it wasn't worth clicking on the link! Key really is to make sure the content is worth the time and answers the visitors questions/satisfies their goals. When creating pages, think about the user intent and make sure you're designing for the visitor. Remember visitors are investing their time/attention in your site - make sure they get a return! If you can spend time testing your assumptions then that'll help you make changes based on real data rather than guesswork. Hope this helps.

Good still places a huge importance on exact match keywords in the URL. I've got a number of small sites that rank number 1 for their specific keyword all due to the URL and very basic on site optimisation. As for that particular domain name, to me it looks a little long and spammy. I agree with Marisa regarding the hypens, I would try and limit those. I'm sure these have been taken, but try something like: www.webdesignco.com www.webdesignseattle.com (or wherever you are based) www.web-design-company.com www.webdesignseattle.com Etc. Anyway, I would just shorten it a bit and try and limit the hypens.

http://www.video-sitemap.org did not work , will try someother ones.

Cloudflare cuts out the spam, so that may be the reason you saw a drop in traffic.

Hi Vijay, make sure you're using the old (flash based) vimeo embed code for the video and then use the sitemap below as a template for structuring yours.  You need to fill in the gaps for  anything written in bold italics. <urlset xmlns="<a href=" http:="" www.sitemaps.org="" schemas="" sitemap="" 0.9"="">http://www.sitemaps.org/schemas/sitemap/0.9” xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"></urlset> <loc>_**http://www.yourdomain.com/page-containing-video[](http://www.yourdomain.com/page-containing-video)**_</loc> video:thumbnail_loc_**http://www.yourdomain.com/thumbnail-image**_</video:thumbnail_loc> video:titleVideo Title</video:title> video:descriptionVideo Meta Description</video:description> <video:player_loc allow_embed="yes" autoplay="ap=1">http://vimeo.com/moogaloop.swf?clip_id=_VIDEOIDNUMBER_video:player_loc></video:player_loc> video:duration</video:duration>Length of video in seconds  (number only) e.g. 267 video:publication_date2012-02-29T18:30:15+00:00</video:publication_date> video:family_friendlyyes</video:family_friendly> video:tagT_arget Keyword 1_</video:tag> <video:uploader info="<em>https://plus.google.com/userid[](https://plus.google.com/userid)">Name<strong><span class=" s2"=""></video:uploader> video:liveno</video:live>

I think you can still get a wide range of links whilst keeping it relevant. Here's a theoretical example for the topic of back pain - A backlink from a .edu or .gov site will have high authority. Some SEO's have targeted just getting links from these types of sites just because they have a high PR (Not neccesarily .edu or .gov, but I'll use these for the sake of this example) With the panda update it's been suggested this isn't going to be enough anymore (other people's suggestions, I have no data to support this). As a result you may need a variety, but still relevant set of links. For example A backlink from a blog talking about casey stoners back injury from a high authority racing blog could be relevant A backlink from a blog from a worried mother who's son is at university with back problems. A backlink from a walking society website on content relating improper footwear to back pain etc etc

Interesting question. I'd bet that they just serve up normal results in many cases, unless there's an example where it happens frequently and unintentionally. For example, when I search "Google Seattle restaurants", it's a bunch of google offers and search engine marketing discussions, not the normal results for "Seattle restaurants" or even local results for that matter. Just did a couple other quick tests on mobile and desktop and I don't see any examples of them ignoring it. If there's an example where it happens frequently and people don't click on the results, I'd imagine they'd start testing different styles of results, but I doubt that'd be based on the fact that "Google" was included so much as the fact that people weren't finding the results useful.

Think of any social media signal like a Like, +1, or Tweet as just another type of link. Like Keri put it, Google frowns on bought links. They also don't like it when you try to game their search engine. Your visitors aren't all clicking that +1 to "vote" for your site's quality or relevance. They're doing it because, for all intents and purposes, they have to if they don't want to keep seeing that pop-up. Sure, you're not doing anything that's going to hurt your visitors. You are, as they see it, deceiving Google. Let me give you an example of just how ruthless Google can be with this type of stuff. I worked with a company long ago that came up with an idea to give out award badges (a graphic with a link back to their site) to a ton of high-quality blogs. Best 100 Animal Rights Blogs type of stuff. Seemed great at the time. They got a ton of links from some great sites. Google came along after they noticed them climbing the SERPS and hand-penalized the entire site. It took months to undo that mistake. Now that example is nowhere near as dicey as your Google+ technique, and it inspired a penalty that cost the company thousands, if not millions. Your technique, although not directly referenced in the webmaster guidelines, really does walk that fine line. It was a great idea, but it really will eventually get you in trouble. Google makes their own rules, and there's nothing to stop them from penalizing you if they want for anything they see as manipulating their search engine results. I also want to add that I'm just as concerned for how your visitors will respond to your technique as I am with how Google responds. Many of your potential clients will have some understanding of SEO. How will they feel about the authenticity and legitimacy of your SEO services when they see something like that on your site? It may not necessarily be, but it screams black hat SEO to me. Mike

oh totally, what I meant is that we have actual human copy writers who write, once written we run the copy into the software to spot any error or enhancement.

Vijay, I would start with this from Danny Dover's blog on SEOmoz: The Beginner's Checklist for Small Business SEO I would also have the SEOMoz Web Developer's SEO Cheat Sheet also from Danny Dover Note: Near the bottom just above the Tweet button is a downloadable PDF icon. And here is the link for all the juicy SEOmoz information on SEO These are all great tools. Best

it turns out the domain name servers etc were messed about with when we upgraded to HTML5 for some reason. We fixed it now and its all good but taking time for the change over obviously. Thank you for connectin with me Keri - i really appreciate it. Best wishes, Vijay