HTTPS

[vijayvasu]

Does it matter if you have an Extended Validation Certificate or will a standard one do.

This is for an Enterprise site with many sub domains etc.

Thank you Mozzers!

Sincerely

V

[GastonRiera]

Hi Vjay,

Yes it does matter.
Check this Moz Blog post:

The Big List of SEO Tips and Tricks for Using HTTPS on Your Website

Hope it helps!
GR.

[GlobeRunner]

When it comes to the actual type of certificate, I do not believe the actual type of certificate matters. Look at the Google official blog post (https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html) and see what they're recommending:

"Here are some basic tips to get started:

• Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
• Use 2048-bit key certificates
• Use relative URLs for resources that reside on the same secure domain
• Use protocol relative URLs for all other domains
• Check out our Site move article for more guidelines on how to change your website’s address
• Don’t block your HTTPS site from crawling using robots.txt
• Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag."

[KaneJamison]

In terms of whatever help Google might give to a site with https vs http, no, this doesn't really matter:

What type of SSL certificate works best?

Companies offer a myriad and confusing array of SSL certificates. The two primary ones to pay attention to are:

1. Standard Validation SSL – Standard level of validation. Typically cost between $0-$100.
2. Extended Validation SSL – Offers the highest level of validation and often costs between $100-500.

From a rankings point of view, it makes absolutely no difference what type of certificate you use. For now.

John Mueller of Google has stated that Google doesn't care what kind of SSL certificate your website uses, but that may change in the future.

For the reasons outlined in the blog post that Gaston linked to by Cyrus, you'll see that it could make a difference from a UX perspective since the EV certificates can look more trustworthy:

https://d1avok0lzls2w.cloudfront.net/uploads/blog/540d50cd94bd58.88267717.jpg

For an enterprise, the extra cost should be negligible. However, you should know that some of the EV certificates will only work on one subdomain, so you may need to purchase multiple certificates if you want to cover extra subdomains. "Wildcard" certificates that can work on multiple subdomains have only recently been available for EV certificates and are a bit more expensive I think.