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Thanks. Don

Thanks for the encouragement.  I'll keep plugging along. Don

I've considered and researched this as well. With social media blooming and bloggers left and right, PR is less effective as it was back then, when journalist look for content to publish. I think it is safe to say and majority will say that press releases depend on what you are trying to accomplish and what you are releasing to the press. Pros: Link from PRweb Immediate exposure to search engines and journalist More authority, paying for a service like PRweb shows you have the money or are serious. Cons: Could be expensive Not that effective if content is not intriguing and informative Could result in no views or no links from other sources other than PRweb. This was just some general things I was able to come up with off the top of my head. I'm sure others can think of other pros and cons. Bottom line if the content is not that extravagant, use that content to guest blog or use it on an article on your own site. If it is truely worthy, you will get links automatically anyway..

Great Answer Ryan. Succinct, clear, excellent.

Hi Don, There are some things you can do to optimize your product feeds. There is some specific information about optimizing feeds for Google in this Q&A thread Does anyone have any tips for optimizing your Google product feeds?  CPC Strategy are quite generous with information to help site owners who wish to manage their own feeds in their blog. There is some information about Bing feed optimization on their Blog in this Tip of the Day post. Hope that helps, Sha

Thanks

Be careful with anyone who does pay for performance that they are doing white hat seo - look at work they have done for others thru yahoo site explorer and ask for references- you dont want to wake up one day and see you have been penalized by google