Welcome to the Q&A Forum

HI,

What Erica said is correct.  You can use 3rd party services to help you with changing contents, links, images and etc. on the website based on many factors such as location, browser, technology and even behavior on the site.  You can use Adobe, Qubit, Monetate and many many other services in this area.

Feel free to message me for more detail as I'm currently using one of these services.

Thank you!

Hi Jason,

It depends on what CMS you're using.  If you're using WordPress, you can definitely use SEO Yoast or any other plugins to change the meta title and many other SEO required areas.  Please let us know what CMS you're using to further help.

Can you clarify your 2nd question?

Thank you!

Hi Rosemary,

As Ryan and Travis already mentioned, Alt Text is definitely treated as UI/UX optimization.  However, to my knowledge, i wasn't aware that Google removed Alt Text as a ranking factor.  Although it maybe not be on the top of the list of ranking factors, but it is definitely something that provides Google knowledge on what your page and/or image is about.  I'm currently working with an agency and alt text is one of items that were suggested to optimize so I would suggest to continue optimizing the alt text.

Hope this helps.

HI Jennifer,

I don't see bounce rate as a bad metric in this case.  As long as you're generating revenue and getting quality visitors after clicking through, i think that is fine.  I wouldn't waste time and money creating a new landing page and risk running into any issues on Google's side or diluting the traffic and possibly backlinks.

Maybe you can try getting more quality backlinks so that the traffic you get from those sites will click through and thus lower bounce rate.  Furthermore, instead of wasting time on creating a new landing page, you can work on optimizing the current landing page so that those who usually bounce will click through.

Hope this helps.

Thank you!

Hi,

I'm not sure whether Google will know if it's Google translated but the golden rule is usually be as humanly as possible.  Do everything for human eyes; therefore, i would suggest translating your text by a human.  By using Google Translate, it might not make sense to your customers and sometimes a word might have 2 or 3 different meaning depending on the context; therefore, a "local" human translator would be the best bet since they'll be aware of any local interpretation and etc.

Regarding to Penalty, i don't think Google will penalize you for using Google Translate, but if your translations don't make sense, you will definitely get a lot of bounce rate which will affect traffic and thus affect your SEO work.  I guess that's a penalty.

My 2 cents

Hi,

If you're worried about the Freshness factor for search, I don't believe it specifically applies to individual pages such as your product page.  It doesn't make sense to constantly update your images or product description to keep your product content fresh.  If you look around, you don't see a lot of eCommerce sites constantly update their product descriptions.

I believe this factor applies to the website as a whole.  As long as there are new and fresh activities going on your website such as new reviews that Moosa mentioned below, it should be fine.  I believe you will also be adding more products and updating landing pages which already satisfy the "freshness factor."

I would suggest spending more time on other factors if you're just thinking about Search Engine.

My 2 cents

Hi,

Ranking YouTube videos and ranking articles are pretty much similar.  To name a few, you might want to optimize the following:

• Video Title - similar to an article title, you should include keywords and make it attractive since this is what visitors see in search
• Description - Keywords and any text in the description box will also take into consideration when ranking
• Tags - I would include Mercedes Buffalo NY instead of Buffalo since I don't think your content is relevant is someone is actually searching for videos about  the animal.  Relevant is key in SEO.
• Length plays an indirect role.  Search engine won't necessarily rank based on how long or a short a video is but they take how much of the video a user watched into consideration.  Views, attention span and retention plays a role.  Most viewers won't spend more than 3 minute on a video unless it is something like tv shows and etc.
• Thumbs up and thumbs down give search engine an idea the quality of the video which will help.
• Like everything in SEO, inbound link to the video plays a role.
• Add transcript to your video to the description as well since it adds more content to your video and also keywords

Hope this helps.

Thank you!

Hi,

Just saw this article and recalled your question.  Using exact match for internal linking is still ok; however, it's true only if you use it occasionally. If it's over used, it's still bad for SEO as you can get over optimized penalty.  I guess the best is to mix and match and do some co citation/co occurrence with long tail keywords.

https://blog.kissmetrics.com/avoid-over-optimizing/

Thank you!

Hi,

In additional to having a natural link profile, nofollow links have other benefits ,aside from thinking SEO, such as driving traffic and getting more brand visibility for your website.  If you're getting more traffic from visitors who wants to learn more about your site, even if it's a nofollow link, it's definitely beneficial to your business.

In SEO regards, by getting more traffic and these visitors spending more time on your site might give Search Engine a signal that your site is relevant and brings value to your visitors.

However, nofollow links can still affect your link building if you're doing some black hat tricks with it such as commenting in every article.  You might get a manual penalty.  You can learn more on how nofollow links affect your ranking here: https://www.youtube.com/watch?v=QSEqypgIJME 

That's my 2 cents.

Hi,

Some of the old Internal Linking practices still apply.  You should still continue to link internally to pass on page ranks and continue to link to deeper pages within your site.  However, there are some updates on the anchor text you use to internal link or even linking to external sites.

Optimized Anchor Texts were targeted by Penguin 3.0 or whatever numbering system some people use.  Using exact match keywords or any keyword rich anchor text are pretty much dangerous to use or any sort of anchor text optimization.  One of the update is to link naturally or relevant keywords as anchor text to avoid being hit.

Here is an article from Quick Sprout on Penguin 3.0 update that talked about Anchor Text http://www.quicksprout.com/2014/05/14/how-to-avoid-getting-slaughtered-by-penguin-3-0/

Hope this helps.

Hi William,

Yup, totally understand that what's best for user is best for search engine.  I also agree that having a simple and clean URL www.yoursite.com/category/keyword is definitely better and has more benefits than www.yoursite.com/category/keyword?id=1234%Keyword-_-......

Let's not compared them to the optimized URL but what do you effect does it have on SEO?  Does it harm the site in general with this type of URL?  Or no effect at all since it also included the keywords in the front and the parameters don't play a role.

Hi,

Thanks for the article, it help answer some of my questions. However, the examples in the article compared 2 not optimized URLs with 1 keyword included URL. It makes sense that the 3rd URL will perform better as it includes keyword for search engine, users to understand what the page is about and all the other benefits from optimizing the URL.

1. Amazon.com - http://www.amazon.com/gp/product/B0007TJ5OG/102-8372974-4064145?v=glance&n=502394&m=ATVPDKIKX0DER&n=3031001&s=photo&v=glance
2. Canon.com - http://consumer.usa.canon.com/ir/controller?act=ModelDetailAct&fcategoryid=145&modelid=11158
3. DPReview.com - http://www.dpreview.com/reviews/canonsd400/

However, in my first example:  www.yoursite.com/category/keyword?id=12345&Keyword--Category--cm_jdkfls_dklj

The URL included keywords which tell users what the page is about but it also included additional dynamic parameters.

I'm just wondering if these additional dynamic parameters play any role in SEO.  Harm or benefit?

Hi,Gavin,

Why you're still using 301 redirect to redirect the authority from the old domain to the new domain, you should start building links for the new domain and possibility reach out to those people that linked to the old domain to link to your new domain so that your new site can stand on its own.  If you're only relying on the authority from the old domain and not build any new back links, I'm not sure if it can ever stand on it's own.

Keep working hard on building links

my 2 cents.

Thank you!

Hi Tom,

Question, are the sites you linking to relevant to the post or your industry?  How are you bringing wood flooring industry and let's say fashion industry together in the post.  If you are explaining how wood flooring and how it's affected by the fashion industry or something related, then there is no harm using follow links and it makes sense to link to the fashion site.

However, if the sites you are linking to are irrelevant to the post, i would not link to it in the first place.  You should only link to other sites/pages only if it helps your readers understand more about the subject or anything relevant.

Hope this helps.

Thank you!

Hi,

I have to agree with Devanur-Rafi.  If both of the sites are serving the exact content, although Google have the power to do whatever they want, they'll most likely take the rel=canonical into consideration and display the page the tag is pointing to over the second site.

So, yes it is a dream to display both site with the same content in the search result and by using the canonical tag, Google won't penalize both sites and display the preferred site.

That's my 2 cents.

Thank you!

Hi fellow SEOmozers,

I noticed that a lot of websites have additional characters and words at the end of the URL in addition keyword optimized URL.  Mostly for E-Commerce sites

For example: www.yoursite.com/category/keyword?id=12345&Keyword--Category--cm_jdkfls_dklj  or wwww.yoursite.com/category/keyword#83939=-37292

My question is how does the additional characters or parameters(not necessarily tracking parameters) affect SEO? Does it matter if i have additional keywords in the additional stuff in the URL (1st url example)?

If you can provide more information, that would be helpful.

Thank you!

Hi,

One thing that comes to mind is using the Disavow tool.  The UK Flower company might have used the Disavow tool to remove all the referring pages that they thought were spam.

Hi Mark,

Agreed, you should definitely change the contents for the duplicate websites; however, you don't have to remove the duplicate contents from those sites as it might've generated a few links, authority or bookmarked.  I would suggest using 301 redirect from the duplicate site to the Main site's content.  Make sure content A of duplicate site redirects to content A of Main site.  Another method is to use cross site canonical to tell engines that the content on the Main site is the original.

Good luck creating new contents!

Hi James,

Although those links are pretty useless but do you know if it is affecting your ranking? If it doesn't have any negative impact on your client's site, i don't see a problem keeping those links.  Instead of moving completely to a new site and losing all the work that was done on the current site, i would suggest spending some time on site to optimize it, manually remove the links if possible.

Hi Gregory,

I would combine both page since it is technically the same product. By combining these 2 pages, you would be able to focus mainly on just 1 page to build links and not split backlink efforts into 2 if you have 2 pages.