What Are Latest Internal Linking Strategies?

[netviper]

I have been doing a little research, but all the articles are really old.  Even the Moz site page is pretty old.

So I am wondering, has the strategy changed? Is it OK to still use internal links with your keywords in them?  Do you have multiple links on a page?  What about a blog post?  Do you no follow?

What are the thoughts out there on this?

[David-Kley]

Use your links in a fashion that allows users to spend more time on the site. The more a site is seen as a positive resource of information, the better it will succeed for users and ranking. These can be both keyword and broad match.

Example one: You can use this tool to find out more about keyword research.

Example two: XYZ company has created a keyword research tool to help find relevant keywords.

(Bold text above would be links) We have found it successful to link as if you were speaking to a live person. As you touch on certain subjects or points of interest, use those opportunities to offer additional information as links.

[TommyTan]

Hi,

Some of the old Internal Linking practices still apply.  You should still continue to link internally to pass on page ranks and continue to link to deeper pages within your site.  However, there are some updates on the anchor text you use to internal link or even linking to external sites.

Optimized Anchor Texts were targeted by Penguin 3.0 or whatever numbering system some people use.  Using exact match keywords or any keyword rich anchor text are pretty much dangerous to use or any sort of anchor text optimization.  One of the update is to link naturally or relevant keywords as anchor text to avoid being hit.

Here is an article from Quick Sprout on Penguin 3.0 update that talked about Anchor Text http://www.quicksprout.com/2014/05/14/how-to-avoid-getting-slaughtered-by-penguin-3-0/

Hope this helps.

[netviper]

Hi Tommy,

Looking at your links, that pages deals with external links.  If you read the comments, it seems Neil thinks internal links with keyword anchor text is still ok.

[netviper]

Yes, that makes sense. It doesn't appear that the google algorithms are penalizing for keyword anchor text on internal links unless you way overdue it and turn your site into a spamfest.

[TommyTan]

Hi,

Just saw this article and recalled your question.  Using exact match for internal linking is still ok; however, it's true only if you use it occasionally. If it's over used, it's still bad for SEO as you can get over optimized penalty.  I guess the best is to mix and match and do some co citation/co occurrence with long tail keywords.

https://blog.kissmetrics.com/avoid-over-optimizing/

Thank you!