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I see you have Domain Authority of 71! Thats mad!

Vjay,

Check out http://guides.seomoz.org/!!

A quick Google showed me this result: Video Optimisation

Essentially these appear to be important

• HTML surrounding video
• Filename, title, description
• Video Files Metadata Optimization
• Keyword “video”
• Links and Backlinks
• Video sitemaps / MRSS / RSS
• Optimize your URLs

Tom

Check out the SEOmoz Juicy Link Finder! There are some example emails online, (just search online).

Great advice Rishi

Linkbuilding is never finished! Just make sure you continue to diversify your link profiles with blog comments, forum links, guest posts, guest posts, partner links, etc.

There are some good guides on SEOmoz explaining how to ask for a link!

Tom

I cant find an infographic on this for you. Essentially every SEO will go about this differently. If I remember there are some template emails on this site??

To get blog and forum links, obviously you just need to comment or sing up and post... Getting guest posts posted you need to build a relationship with the blog owner.

If you're looking for a quick win you could try distributing a few articles to ezines such as http://ezinearticles.com/

Tom

Tom,

It would make sense to target the home page at the National market, as it will generally require higher Domain Authority to perform well long term! You could have some local pages, with office addressess and relevant local terms and images embedded within it for the wine tasting rooms.

This way, the site would not necessarily be split, but it would be more of a journey for the user through the site. Most visitors would land on the home page, and those interested in local niche's can be funneled through to the sub pages via carefully places links/navigation.

Obviously the on page SEO would have to be considered, perhaps using vcard formats on all addresses, and optimising title and H1 tags, as well as monitoring keyword density, bold, emphasis, etc. (The 'Analyse' tool on the SEOmoz toolbar is good for this!)

Finally, the off page SEO will then have to be considered, such as local directory submissions, DMOZ, BOTW, JoeAnt, Yahoo Directory etc. Then following the top level obvious choices, get links form Blogs, Forums, and articles.

Try running online competitions and offering small online discounts to get lasting links to your site also

Tom

Always keep the phone number there. It's not going to give any SEO help, however it's good practise for marketing

Our PR and SEO team is almost one dedicated time. Many business do most trading online, and as a result of that, that's where we concentrate our efforts. Most of the news and PR we put online also goes into the offline channels though!

Infographics, Viral campaigns, competitions are all good things to consider too.

I'd have to agree with this more! 301 to the category, that way once a new article/post/page/job etc appears under that article page, it will instantly have a boost from the PA/DA passed

They're still good for links! Plus, as a company you need to be producing Press Releases weekly anyway to give to other various sources. For the extra 10 minutes it takes to upload it to the site you may as well just for the high PR links!

Definitely stop using this service! Simple as that.

Look to get guest blogs, some profile, comments and forum links, (but concentrate your time in other areas). PR and relationships with high authority sites such as newspapers is an absolute must!

Perhaps some form of viral campaign will push up the searches for 'your keyword'... It's definitely an interesting topic!

Dejan SEO.

Thanks for that pointer! I swear I've spent hours if not days on SEOMOZ and I'm still finding amazing resources

We use a call center to handle our leads, and ideally wanted that to be the number on the Google places rather then a direct line. Essentially we just called up the call center ourselves and told them that the call will be coming soon, then asked them to write the code down, then they just emailed it over.

So long as your customers aren't too computer-illiterate I'm sure you could just pre warn them about the call to make sure they're prepared for it.

Our site is customer facing, and we need to keep the content low in some cases, so we use different JQuery plugins to 'hide' some content from the viewers.... but not search engines

I wouldn't say it's black hat as the content is 100% original and very authoratitive (optimised oviously), it's just a way of getting your content on the page without having the old CSS margin: -10000000000000px trick I bet you all know!!