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Personally, I believe that making a site https is something that majority of the sites in the world should do. Google gives a slight ranking boost and slowly customers are trusting https sites more, with Google transitioning to "not secure" then it makes it even more of a reason to do so.

In majority of cases, https is quite a simple process if you're using a common cms. Just check that all of the scripts are functional and redirects are in place, once you've done that submit the sitemap and wait for Google to recrawl your site.

The answer to this is actually quite simple, Moz and Google have data that's not as up to date as Screaming Frog, so Moz and Google can be reporting historical issues that you've resolved allowing them to have larger numbers reported. The other issue is sample size, so Moz for example may not have your complete site in their index, yet Google does.

"Also, is there a way to efficiently track the source of the 404s besides clicking on "Linked From" within Search Console 250 times? I was looking for something like this is Moz or SF but no luck."

As for that question, easiest way is through Screaming Frog as you're able to get "live" checks on your site (every time you crawl your site again). If you look at the attached image you'll see that I'm on the 404 response code, I've clicked on the URL I want to know where it's being linked from (Inlinks) and I've got a list of pages and then other information such as anchor/alt text.

Hopefully this helps you out.

Tom

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Hi Tawny,

I just went to the feed.ly domain, apparently it's for sale? http://feed.ly/

Am I right in guessing it's actually: https://feedly.com

I know you can get 10,000 through here: https://moz.com/researchtools/ose/pages

However, if not you can try a third party tool. Use something like screaming frog to get all the pages, then use the below tool to connect to the Moz api.

http://urlprofiler.com/blog/hooking-up-apis/#Moz

This is my go to resource. Really helps plot it all out visually.

https://hreflang.org/use-hreflang-canonical-together/

As for sitemaps, refer to this: https://support.google.com/webmasters/answer/2620865?hl=en

If after those articles you aren't 100% sure, i'll try and answer any specific questions point by point.

Aleyda Solis has a pretty solid http to https checklist: http://www.aleydasolis.com/en/search-engine-optimization/http-https-migration-checklist-google-docs/

It's one that's being seen a lot more recently: https://moz.com/community/q/image-in-quick-answer-from-different-website

I also leave the old profiles. My guess is that if Google does try and crawl the old sitemaps, they'll hit the redirects and will index the new urls quicker.

It also helps if you have any urls that have somehow avoided the move.

It's being seen a lot recently, https://www.seroundtable.com/webmasters-upset-with-google-featured-snippet-images-23786.html

You can also submit to Google without using Search Console. https://www.google.co.uk/search?q=submit+url+to+google&oq=submit+url+to+google&aqs=chrome..69i57j0l5.2372j0j1&sourceid=chrome&ie=UTF-8 (Search "Submit URL To Google") and then just paste your url in. You can do this to any url.

Doing it in bulk, I would use: http://nikkhokkho.sourceforge.net/static.php?page=FileOptimizer

Unless you're on wordpress, where I would use something like https://en-gb.wordpress.org/plugins/ewww-image-optimizer/ or https://en-gb.wordpress.org/plugins/wp-smushit/

On most of these, you can select "Lossless" or "Lossy". One doesn't lose any quality of the image and lossy loses slight image quality.

Looking at: https://gtmetrix.com/reports/khasabmusandamtours.com/LeIWjOmI your site doesn't seem that slow. Whilst there's a few things you can do, it's not something I would be overly concerned about.

However, here's a few things.

Images: use - https://en-gb.wordpress.org/plugins/ewww-image-optimizer/

Use a CDN: https://www.cloudflare.com/ (Free)

Cache: https://en-gb.wordpress.org/plugins/wp-super-cache/

This should be enough to get you under a 2s load time.

Your homepage image is massive: http://khasabmusandamtours.com/wp-content/uploads/2016/02/Full-Day-Dhow-Khasab-Tour-In-Musandam01.png It's 776 kb. Try converting it to different formats. Using http://png2jpg.com/ I ran it and got the image to 102kb.

Seems you're using squarespace. Have a look through this:

https://gtmetrix.com/reports/www.balihaiphoto.com/vlrcrCO4

You can perhaps use: https://answers.squarespace.com/questions/21445/how-can-i-lazy-load-images-on-scroll-developer.html

If you can, use SSL. It looks like squarespace supports http/2 which would help with the load time of your site too: https://support.squarespace.com/hc/en-us/articles/205815898-Squarespace-and-SSL

By page optimisation score, do you mean the webpage speed test? If so then it's not how well a page will rank, but instead a rating on your websites speed.

If for your blog you are using something like wordpress, you can have multiple sitemaps. One for your blog and one for your static site. The blog would auto update whereas you can just manually update your static site.

Funnily, I saw this topic pop up yesterday on twitter. The advice is to still disavow:

http://searchengineland.com/google-responds-mass-negative-seo-extortion-emails-200689

https://twitter.com/JohnMu/status/849298085230637059

If they're from relevant pages (topics) from within your clients niche to your client, regardless of where in the world you shouldn't have a problem. The idea that where in the world two different sites are based has an impact on link value to me does not make sense. A post that's on a specific topic would have global value, an example would be architecture, they could be a UK based company who have done some great work, a newspaper in the US covers the opening of the building and links to the architect. The fact that they are in different companies is almost irrelevant. I have seen no case studies to show that anything else would be the case.

What a copywriter does best though is writing copy. Any time spent doing something like coding a blog post would not be an effective use of their time. It would probably be more cost effective to get the copywriter to do the writing and then get a web designer to design the blog post itself. Otherwise you're paying a higher hourly rate (if hourly, obviously) to a copywriter to do something they aren't efficient at.

Hi Jordan,

Good to know I haven't posted something that's been seen time and time again!

Thanks for the context.