Image in Quick Answer from Different Website?

[reese5213]

I'm seeing quick answers where the answer and image are from different websites. Does anyone have any insight into what Google is doing?

Example search term: "How to tie a knot"

Thanks!

[SergioB1717]

On Google News or Google Normal?

On google news I've seen it but I have no answer. Must be because google thinks it's their source

[Joe_Stoffel]

Very interesting, thank you for sharing! I cannot say I have noticed this before.

It appears that Google is pulling the top image result for that query and incorporating that into the featured snippet result rather than pulling the image from the Wikihow article. Image result for "how to tie a knot".

It seems that Google is looking to combine the best paragraph/list content for "how" type-queries with what they consider to be the most informative image result for this query. I am seeing another example of this with "how to tie your shoe".

For more information on the breakdown of snippet answer formats based on the query type, I suggest reviewing Moz's article What We Learned From Analyzing 1.4 Million Featured Snippets.

[Joe_Stoffel]

I am not sure that is the case, seeing a lot of the same with various "how to" queries, here is another example for "how to grill a steak". I think Google is starting to experiment with using multiple sources to create their featured snippet results.

[ThomasHarvey]

It's being seen a lot recently, https://www.seroundtable.com/webmasters-upset-with-google-featured-snippet-images-23786.html