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Thank you for the in depth response.  I agree with you and EGOL that it depends on the type of client and size. You have definitely given me a lot to consider.  I'm starting to think I need to audit my own role and come up with a more strategic approach to how I handle each client.  And your advice on how to "outsource" or manage parts that I am not personally executing on is helpful.

You could put the content in an iFrame and then noindex the iFrame (or robot.txt it). That way you are not allowing Google to browse that part of the page as it is actually from another page you are blocking. I honestly like the image option.  I think you have more options that way to make it "pretty" and it also keeps it pretty much out of Google.  Google can do some OCR work, but could not see why it would penalize you are you are trying to hide keyword stuffing  The solution with the iFrame would for sure keep it out. Good luck!

What a thorough response!  I'm in the Option B scenario.  The old content has nothing to do with my site so I don't need to redirect the old URLs.  I will just wait out Google crawling those 404s. Thanks!

Thanks! Creating instructional content would be a great way to capture more of those long tail searches about their products.  Thanks for the idea!

You can get your competitor's trademarked terms to appear in your ads. There's a simple loophole, 3 words: dynamic keyword insertion. Boom.

We have a similar thread going, and I believe it may help resolve some of your questions concerning the trailing slash:  http://www.seomoz.org/q/trailing-slash-and-rel-canonical

72 errors in my opinion is very low. If no links from within the site then you should not worry about it. The issue with the traffic drops lies elsewhere.

My biggest difficult is posts to exchange experiences in link building. Its so hard to found infos about it.

google adwords seperates them <label for="gwt-uid-911">Desktop and laptop computers</label><label for="gwt-uid-913">Mobile devices with full browsers</label><label for="gwt-uid-915">Tablets with full browsers</label>

"I don't think Google is sophisticated enough to breakup a string into words without hyphens" I wonder though... they might very well use the same algo that they use when you misspell something in the search box on google.com Try typing in two conjoined words and it manages to separate them asking, "Did you mean..." You brought up an interesting point.

Hi Theresa. There's an easy way to remove personalized search results. Just add &pws=0 to the end of the search url. More info: http://seattleseonetwork.org/2011/accurate-rank-checking/

I actually use Raven tools for link management and SERP tracking. I'll check out the social section. Thanks!