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I have an existing blog separate from my main e-commerce site. (mainsite.com).
Is there any advantage at all in moving the blog to a sub domain like blog.mainsite?
I know putting it in a sub_folder_ is best. I don't want to do that because of security concerns.
Handcrafter
I have a brand name "Smith and Jones". I am looking for the current best way to refer to the name in titles and text on my site.
The manufactureres website is smithandjones.com . The H1 on their home page uses Smith & Jones. The 2 versions are used throughout their site.
In a prior thread (http://www.seomoz.org/q/and-vs) the answer was to use nothing ie "smith jones".
I was thinking that a "-" might be better since google says it tends to show a strong relationship between the 2 words.
What do you think?
Thanks
Handcrafter
Thanks Ben,
I'll try that and see if I get any effect on the next crawl.
Handcrafter
My site titles have 3 features in them. Just 1 varies and I am getting duplicate title errors. I'm thinking of moving the different feature from the 2nd position to the start of the title. Doese anyone think this would help? Any other suggestions for a simple fix?
Thank You
Handcrafter
The titles look like this:
Is this worth the effort or change in design?
Isn't it that google looks at the 1st link on a page?
So if you have 6 products and images this issue would only effect the 1st product seen?
Thanks
Handcrafter
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Thank you both- As a follow up, do you think landing pages like the newspaper wants to use are done because they don't understand seo?
We just started advertising on the web version of our local newspaper. They suggest our ads go to a "splash page" they created for us on their site. The page haslinks , images and text taken from each of our main categories,. Plus links and feeds from our twitter and facebook pages. And a google map.
This page shows a page authority 1 with 0 links.
Is there any reason to link our ad to a page like this rather than going direct to our website page?
Thank you
Handcrafter
David-
Can you or others expand on the value of using rel="canonical"? Does this only help blogs?
I have a similiar micro-site I want to move to a larger site in order totake adavnatge of better image handling on the large site.
Thank you
Handcrafter
That is helpful. In our store/ gallery we have hand made items which are often a quantity of 1. So I had been thinking of using ppc to advertise the artisan- and have a landing page based off the category page. When we get a new collection in- we could do ppc ads about the great selction and what the new style is about. Does that make sense? Or would you instead do several ppc adds focusing on the individual products? Looking forward to input / ideas on this-- Handcrafter
Before starting a new ppc campaign, I am working on making my site landing pages Relevant. I see some ppc experts suggest separate, noindex, landing pages. But aren't my dynamically generated product pages landing pages- They have a call to action "add to basket" button, a big photo, and orignal detailed conent- prodct description - below all that. Sometimes I would like to advertise we have a broad selection of a Vendor's line- so then my natural landing page is a categegory page with thumbnail photos and the call to action is clicking the photo or product name to go to the specific product page. Can an experienced adwords person help me understand this better? Do I really want/need to create seperate ppc landing pages? What would the difference be? Thanks as ever Handcrafter
Thnk you Sebastian-
With a separate page I would have links from x number of artists to the article. Then in the longtail article are you saying link back to each of them them from within the article?
Within my e-commerce site I have jewelers who using uncommon techniques and maetrials. I have a few long tail type article ready to publish about these niche topics.
My site navigation has each jeweler as a category with their often changing products within their category. I am thinking I would add an article to the artist-category content.
But in the past, I have put "how to" or "what is" content in an article section of the site. This way I could link to it from several places.
With the long tail in mind, would I be better off adding the article to the jeweler's category page?
If I have a 2nd jeweler using this same technique, I am thinking I would rewrite the 1st article including different long tail phrases.
Thank You for Helping-
Handcrafter
I use google analytics- Is there something special I should set up to track this? Or is it something to do with filtering?
Or any ideas on where to learn to set it up to track conversions and traffic for this 1 group of terms would be a great help.
Thank you for your comments EGOL
Handcrafter
Thanks Charles- This is really really helpful. The products I show on www.stowecraft.com do not have have brand names and they are all artisan-made & unique. So naming the products and their categories is crucial - and this compund name issue comes up over and over again.
Your suggestion about using the plural on the category page and the singular on the product page may work. But after reading Rands "singular vs plural" I am thinking that keeping my focus on the singular will increase conversions. I'll try to test it with ppc ads.
Best wishes
Handcrafter
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate"
In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers.
I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words?
Thanks
Handcrafter
That sounds straightforward. About the C Block- That's something I never have really understood. Both sites are now hosted by the same hosting company. Would they have different C blocks? Or would I swittch the microsite to a different host someplace like godaddy?
The microsite has an exact brand name url.
The main site has a variety of handcrafted products with better navigation and shopping cart.
So I think I could keep the ranking for the microsite by leaving some static content on it. Like background about the brand, news about the brand and perhaps info on how to order custom products
All the categories of furniture and products would migrate to the main site where the best shopping cart (and higher rankings) are found. The brand name from the micosite would become a category of product on the main site. And I hope benefit from redirects and links from the microsite.
Does that make more sense?
I have an exact keyword match domain-
It has decent moz rank, original content pertaining to custom made furniture and has specific furniture products for sale.
I want to move the specific products for sale to my main site but keep the general content on the microsite.
It's a little different than redirecting All the Pages, isn't it? Any ideas on best steps to take? Or mistakes to avoid?
Thank You
Handcrafter