Welcome to the Q&A Forum

Thank you for the reminder about http://getlisted.org/  . What a great resource it is.

Thank you Zack-

Using Google adwords & traffic estimator, the only search traffic found was for "Maple Street"

I found all the other locations and businesses list & advertise that way and that must be what the tourists use for searching.

Is there any other tool than google to use for this kind of question?

In Google places my address shows up in two different ways. I want to establish a consistent way of listing my business, but how do I determine what's best at this point?

My listings now show up as the street name: "122 Maple Street" and in other listings as the Route number: "122 Route 44 "   The locals all know this street as Maple Street, but we are a tourist business and tourists probably know the Rt. # better.

Is there a systematic way I can determine which is going to be the best way to list this? I have the same question about variations like using Rt. or St. versus Route or Street.

Thanks

Tio

Yes, Richard, that is very helpful.

My traffic comes mostly from organic searches.  So what I am taking away from this is to keep my focus on SERP s unless CSE results become more important.

And thank you for the reminder about 301ing deleted products.  It's one of those things that I hate doing, though I know I should.

Best wishes

Stephen

Thank you both for the replies.  Following the Rolex example.  I have a page for Rolex Watches.  On that page I have 18 watches shown.  My CMS (shopping cart) uses the product name as anchor text. This anchor text links to a  specific Rolex watch product page.

I name the watches like this: "18 K gold band & diamonds"," gold & silver men's watch"," gold & silver women's watch", etc.  The product page will have a title with both product name | and Brand.  The problem is the comparison shopping engines.

The CSE,s  seem to give weight to products named like this:"Rolex 18 k gold band & diamonds", "Rolex gold & silver men's watch", etc.  I am still confused about naming these products to show their differences on the category (Brand) page and still optimize for the comparison shopping engines.

Isn't this an issue for any site with multiple brands and product categories.?

I really appreciate your inputs.

Stephen

It seems Google base and other Comparison Shopping Engines like to see the brand in the product name.   But, on my category page for that brand, website optimizer tells me including the brand name with each product  is cannabilizes links.

For example; I have a page for jewelerABC with 20 pieces of jewelry listed as well as original content about jewelerABC.  I do not currently name these products as xyz by jewelerABC.  This page comes up nicely in the serps.

But in Google base The top listings for jewelry by jewelerABC seem to have  every product named xyz by jewelerABC  or JewelerABC xyzs.

What is the best way to optimize.for both?

Stephen