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Ubersuggest to generate a bunch of keywords. Twitter/Quora/Yahoo Answers/Forums to see what questions people are asking for possible topics. Get their keyword volumes (filter out the real low search quantities) via Keyword Planner Group/combine common keyphrases Determine which topics to write about based on 1) competition 2) search quantity 3) topic intent/relevance (would this topic attract visitors that would help my site fulfill its goal?) 4) timing (seasonality, availability, trends) Just keep in mind that every website/business is different and could use information from different sources. I recommend trying out all of the tools and seeing what they have to offer. From there, you can streamline your own process that is most effective for your situation.

Love it. I suppose our social media coordinator can't be the author for all branches? In addition to feasibility issues, there are security reasons for not highlighting each respective manager, as well as the turnaround issue among branch managers. Not to mention that person wouldn't be publishing the content.

All of these are do-able but the authorship thing. It would likely be me manning all of the blogs. From my POV, I think the most feasible thing within our construct is aggregating info from the communications department and placing them on each page according to location. As far as one page for each branch, I don't know that it's within our bandwidth and I'd hate to set something up we can't maintain. But I'll definitely bring it up at our brainstorming session tomorrow. Thanks!

I'm intrigued by the on-site local SEO recommendation. It's been in my periphery, but I'm wondering how to pull it off with a financial institutional website with 70 locations. They are broken in down in regions. Would a viable solution be setting up regional pages? I don't know about our CMS capability, but it seems like it would be beneficial to treat is like an SM feed, posting our press releases local to those areas and including local announcements such as paper shred days. Thoughts? I'm going to carry this over to another Q&A.

I believe we have that for headquarters, but I will check. Thank you!

I definitely will. Thanks again!

Great thread, Chris! Thank you for posting.

I think I found out culprit. Our Google Places address format isn't in sync with Google Maps' format. Does that sound about right? I imagine when I go to update the Google Places address formats, I will have to do the citation process all over again?

I'm happy to be of help. Sincerely, Thomas

Thanks Sarah. Good luck!

Update: I received a thorough response from Moz support educating me on the reporting. I was able to cross-reference the duplicate errors with the the rel canonical notifications to eliminate the ones that are okay. Help Team Ninja Chiaryn Miranda brought to attention a problem that we did have, and I was able to cull through the errors and nail down which ones needed to be fixed. Couple of excerpts of her help (with her permission). I am especially excited about the dismiss error tool that will be coming out someday. Thank you Chiaryn! "We prefer to provide data that takes the tack of "rather be safe then sorry" and report on the issues to the highest degree of error that we have seen Google penalize a site for so it is sometimes true that they are not as strict as our tools. It isn't a bug in our system that shows these errors; it is just that we have decided to show errors that Google may consider at their strictest level of penalization." _____________ "Our software is definitely meant as a guide of things to look at on your site and not an absolute set of rules that are required for success in SEO. Even our in-house SEO doesn't expect to ever get our own list of errors and warnings down to zero, she uses our crawl diagnostics more as a meter for any huge changes to the errors that might indicate a problem on the site. There are always things that aren't able to be corrected on a site, but we still report on them because it is a snapshot of your site architecture and we think it is important to share that. Duplicate content is an especially difficult issue because Google isn't consistent about how they penalize for it. Also, while the search engines don't index pages that have a canonical tag pointing to a different URL, we include them in the errors when they show as duplicates of any other URL that isn't in the canonical tag because that indicates an issue between the canonical URL and the other duplicate. We do still note which pages have canonical tags on them in the notices section of the report. In the future, with our Moz Analytics platform, we will actually be adding the ability to dismiss error notifications that you fell aren't significant to the specific SEO plan you are implementing on your site, but that may still be a few months out."

I'd quote five minutes per location per listing because you have to verify everything also... ya know, check your email, all 350 of them.

As Meta keyword is not harmful so you can give it a try but personally I don’t think it will affect unless you really use the most targeted keywords for each page.