Welcome to the Q&A Forum

Another way is through using StatCounter - a free competitor to Google Analytic.

It has a pre-built external link tracking, which I use on a number of client sites to track exit links. This may be handy for affiliate tracking too. Attached is a screengrab of the exit link tracking dashboard

dhefsxZ

Another free tool I regularly use is www.keywordtool.io - it provides access to all the Google Auto-Suggest queries and allows easy export into excel. I find it helpful both for long-tail keyword phrases and for crafting ad text.

The only way I know of moving reviews across multiple platforms is in the Car Dealership industry.

I have a few clients that use tools like dealerrater.ca - where clients can login or create a Google account to 'review their vehicle purchase ' and subsequently the dealership. These reviews are than posted across multiple platforms including G+, AutoTrader etc.. That's why you often see 100+ Reviews for local Car Dealerships on Google + (attached is example)

But I don't think this works for Yelp yet, however a few weeks ago some news surfaced that yelps looking for a buyer - so maybe in the near future you may be able to syndicate reviews..

dHy0bXe

I've encountered the same issue on clients websites before. They had a wordpress site and as it turned out a hidden virus - that was showing different results to Google, than to users. So the virus couldn't be detected.

I ended up using this WP Plugin " Anti-Malware & Brute Force Security" to scan enter website. It should vulnerable files - which were removed everything cleaned up.

And as previous posters mentioned, Google/Sucuri may not see the malware know but when they do you're at risk of the site being blacklisted - so best to take care of it now.

hope that helps

I think your best bet is to view the "Paid vs Organic Traffic Report" in Google Adwords.

This report shows a comparison of when you're Organic and Paid traffic shows. I've attached a snapshot of how this report looks like in Google Adwords. And as Jasmine mentioned you'll need to connect Webmaster tools (or the search console as it's known now) to Adwords.

Hope that helps

GoF6DDr

Making phone rings - is the goal most clients want from SEO.

Here are the SEO related steps I take to ensure the most calls, and the ability to track them back to SEO and website efforts:

• Add Phone Number in Top Right Header of All websites
• Setup a Dedicated 'Conversion' Landing page with a big call to action and phone number. The phone number should be setup using a call tracking service like  https://calltrackingmetrics.com/ (that one's my favorite $5/number per month)
• Run a Google Adwords campaign to the landing page above
• Report to Client OR your internal business team the result each month. Tweak and tune to get better results.

Those are the main steps I do for each of my client accounts to get the phone ringing, and make sure it's tracable back to the SEO/online marketing efforts.

The end goal of course is to show clients that an increased investment in SEO leads to more calls! Than everyone wins

Hope that helps

I've installed Google custom search engine (CSE) on multiple client websites. The $100 option is a good place to start, that gets you 20K queries.

Plus, over the past year Google has updated the features and UI allowing to easily customize the look and feel of the CSE. Attached is a screengrab showing the CSE UI.

Hope that helps!

VHV7RcM

Yes, Google should allow you to use that landing page for you PPC Campaign. In fact you can use almost any landing page for a PPC campaign as long as it doesn't violate Trademarks and follows Google content policies.

The only drawback to using a landing page you don't own/control is you likely cannot embed remarketing or conversion tracking codes, which limits some of Adwords features.

Hope that helps!

After going through free trials on over a dozen SEO/SEM tools we've settled on the following:

Moz: Backlinks, Keyword Tracking

Swydo:Client PPC Reporting

SEM Rush: Keyword

Keywordtool.io: Google Auto-Complete keyword data (and it's Free!)

And we're tempted by SpyFu premium, but rely on the free version right

I would try keywordtool.io - it's my go-to free tool for finding related keyword search terms. Simply plug-in a keyword into the tool and it will spit back a list categorized alphabetically. You are than able to copy the data into excel, and sort. Do this process a few times with various keyword variations and I'm sure you'll come across some good questions!