Welcome to the Q&A Forum

Ok, thanks.

By the way I was reading the link you send a while ago about rank brain https://backlinko.com/google-rankbrain-seo

and got a question about the last slide when it talks about watson natural language.

The concepts that are found when I click on the tab concepts are found based on the keywords that are in the keyword tab, correct ?

Hello,

When writing my content do my related keyword need to be noun subject in my sentence or can they be predicate ?

So you confirm it is mistake to write 2 cyclists riding up a road in the dolomites because it describes the cyclists and isn't a related keyword to my target keyword, correct ?

Thank you Nigel,

Hello,

When describe an alt tag from what I understand you need to put your keyword when you can and not literally describe the image.

For example let's say I have a picture with 2 cyclists on a road in the dolomites. I would tend to describe it saying " 2 cyclists riding in the dolomites"

But for google it is better to describe it saying "Bike riding in Italy and through the dolomites" based on the fact that I am looking to rank on "italy bike tours"

Isn't it ?

Thank you,

I guess this is very helpful on searches where there is little volumes and the keyword tool doesn't have much, isn't it ?

Thank you Gianluca for the info that confirms what I thought.

My only issue with keyword research those days is that tools like the keyword tool are good for high volume searches such as "usb key", "cheap flights to Europe" and so on but when you have keyword that are requested just 10 or 30 times a months I haven't found a way to find the related keyword to use on my page. I tried to see what the keyword tool as well as other tool  give me and compare the results to the webpages that rank for those keywords and I can't find any related keywords in those pages that those tools give me...

My guess is that those tools only give me a small percentage of what google knows. Do you know of any other way / tool to find related keyword for low volume searches.

Thank you,

Thanks Russ for your detailed reply. So if I get it right when I do my keyword research for the keywords bike tours france for example.  if when I groupe keywords I find a group that says bike tours France loire valley and see related phrasesin that group  with the word castle, French etc... that means I need to surround my expression with those words ?

Can I  alao surrounded with bolded worded found in the serps ? I noticed they are sometimes slightly different.

Is there any other way to find semantically related keywords or does the keyword tool give most of what google has in it’s system ?

Thank you,

Hello,

Can someone explain me the difference between those 2 ? Because to me they are very similar.

Thank you,

Hello,

Is it normal that I find keyword in bolded in the search results that don't appear in keyword explorer when I do the my keyword research ?

Thank you,

Hello Ruth,

Thank you for your answer about the wine tasting.

I just got a quick question. For an expression like "Sicily bike tours" when you do your related keyword research with keyword explorer do you split the expression by doing a research for "Sicily" and look for related keywords and then you do "bike tours" and look for related keywords

Or

Do you do the entire expression ? Sicily bike tours and look for the related keywords for the entire expression.

Thank you,

Thank you Roman, I will work on that.

So according to you amazing content won't work to get to the top ?

I was checking this new tool which is really cool by the way and was wondering if I  can outrank big guys with just content.

I have a Domain authority of 28 with a spam score of 28 %

Can I outrank with amazing content a site that hase a domain authority of 50 and a spam score of 1 % ?

Should I ask for all my bad links to be removed so that my spam score goes down or doesn't it matter anymore those days and what matters is good content, link just don't count anymore ?

Thank you,

Hello Nigel,

Thank you for your feedback, I agree it is thought to beat tripadvisor but I am confident you can with good content.

I will try and see if I manage too.

Cheers,

On the keyword Piedmont bike tours.

How can this website https://goo.gl/hUnSUF (we are going to call it number 1)

Be above this website https://goo.gl/6vG3D4 (we are going to call it number 2)

I know number 1 is a big company but a few weeks back it was behind.

Could someone let me why the number 1 is above number 2.

Doesn't number 2 answer the people's questions ? what could be missing ?

Thank you,

Thank you for detailed reply.

I noticed that your H2 tags do answer peoples questions.

How about if for the keyword you target people don't have questions (what I mean by that is that in the keyword tool) all there is are synonyms of my targeted keyword.

For example in the keyword tool if I type hiking tour Tuscany I will find synonyms and nothing else

Hiking vacations tuscany

Hiking holidays tuscany

Hiking trip tuscany

But no questions like you would find on other keywords such as title tag where people ask :

what is the optimal length of a title tag

what is the definition of a title tag

etc...

So how do you answer people's questions when they don't have any

Thanks,

Hello,

When google is looking for topics does it combine all the H tags or does it look at H tag after H  tag

For example let's imagine I have an H2 and under that H2 I have 5 H3.

To find the topic(s) of my page does it look at each H3 separtly and says H3 number 1 has this topic, h3 number 2 has this topic and so on or does it take all the content within the 5 H3 to find the topic of the H2 ?

Thank you,

No problems. I have seen that article before. My only issue with using Marketmuse or Semrush is that they look at who ranks but what about if those that rank all have the wrong topics... For example let's imagine I want to rank on "Bordeaux bike tours".

The tools recommend to cover Gironde and Garonne because that is what they find in the site that rank in the TOP 20... but isn't it wiser to cover Cycling holiday and Bordeaux which seem to be closer that what my target keyword is ?

Thanks,

Thank you Donna for the tip. So from my understanding it is better to go after user intent in terms of topics that I decide to cover instead of the topics that I might find the content suggestion of moz that are not necessary what people type but just what pages that rank "well" cover. Correct ?

Hello,

How do I figure out which supporting topics to talk about in my content ?

Are the supporting topics the questions people have ?

Do I find those in the keyword tool ?

Thank you,