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Hello,

Is is true that search engine give more value to some part of the page than other ?

Is only the main content considered ? or are the other also given weight but very small weight ?

If I have div in the main content as those considered par of the main content or no ?

Thank you,

Hi Lydia,

I re-read your answer and something got me confused. If my main keyword is "SEO", you are saying that as a secondary / supporting keyword it is best to use "SEO" by itself instead of "SEO tools" because it has got a different meaning ?

Thank you,

Hey Rand,

What do you mean by true intent ? Do you mean that if my keyword is "Washington" and one possibility as related keywords is "Washington state"  and the other is " the city of Washington", if my content isn't taking about the state at all, it is best to use as a supporting keyword, the city of Washington ?

Thank you,

Hi,

It is confusing to me. So far what I understand is the following:

LSI are synonyms of the keyword your target (the one in the H1 and title tag). For example my keyword would be  "Tuscany bike tour" and my LSI would be "Tuscany cycling vacation", "bicycle tour in Tuscany" etc...

Then secondary related keyword are for me the other topics I need to cover in my content. In this case for example it would be "Florence", "Siena". But from what I understand a good writer wouldn't use "Siena" or "Florence" multiple times in it's content it would replace it by keywords that support them such as "the town of Florence", "the city of Siena"," the Palio of Siena" etc...Is my understanding correct ?

If so what is the use of using those secondary related keyword, is it to rank on other keywords such as Palio of siena tuscany bike tour ? or just not to repeat a secondary keyword too many times. If i write the Palio of Siena isn't it considered as another topic that the topic siena ?

Thank you,

Good to know that 5 seconds is still good. That you very much for the detailed explanation.

Hello AlishaW,

Do you mean that If I provide incorrect information about an entity that could hurt my ranking. If i say something wrong such as : Football is played with your hands.

Will it hurt ?

I understand but you are probably a good writer and English is your native language which is why you don't have to think about it but from my understanding most of out there and don't construct sentences correctly...and writing in the format of subject object predicate is much more complicated that it sounds.

Take this sentence : "Mr X flew back to the United States last week" most of us would think the predicate is to the United States last week but according to my understand of semantics there isn't any predicate which means that search engine don't understand my sentence.

Hello,

Do my secondary related keywords need to also come out as subjects in my sentences or can they be objects / predicate.

Thank you,

Hello,

This might be a bit of technical question but how is google linking entities together ?

I understand that when writing a piece of content I need to cover multiple topics (which are also entities as far as I understand). Then, in order for google to link multiple entities together my guess is that my sentence needs to be written in subject, predicate, object format ? where my topic / entity comes out as the subject of the sentence.

For example if I write that: "Tuscany is a famous for it's rolling hills?, here the subject is Tuscany which is what I want as it one of the topics I want to cover. But let's say that instead I write:" Rolling hills is something you find everywhere in Tuscany". Here Tuscany doesn't help because it isn't a subject and is just dropped there, correct ?

Concerning the attributs of my entities (the object), does google have a list of what is right of wrong. For example if I say that Washington is the capital of italy ? can I be penalised for that ? I guess this is called entity disambiguation ? If the capital of italy would also be called Washington I believe that I would be ok but see that it isn't, can it hurt ?

Thank you,

I will check that out but it is good to hear. Thank you,

Hello,

What does google mean by don't duplicate your meta description. For example if I my meta says : Stunning golf holidays in Florida , call xxxx and book today.

and I have another page with golf holiday but in ireland this time. If I write  Stunning golf holidays in Ireland , call xxxx and book today.

Is it considered duplicate ?

Hello,

From my destinations pages, is it beneficial to have a link going externally to the hotels my clients are staying in ?

In other words is it beneficial to my website or will it hurt me to link external from all my destinations pages to all the hotels my clients are staying in ?

Thank you both for the information. I agree links are very useful especially for competitive keyword but hard to get those days...

Do you have any advice on how to acquire links these days ?

Thank you,

It is good to know. I thought getting from 4 second to 1 second would help but apparently it doesn't much but is more for the user from what I understand.

Hi,

Is there a real benefit to having internal links in content other than at the bottom of a page for example and not surrounded by content. Would the benefit be 1 to 10 or 1 to 1.5 ?

Thank you,

Good to know. Thank you,

Hello,

Can I increase my ranking if my website loads in under 1 second ?

Thank you,

Thank you,

Hi,

Thank you again for the information.

Hi Espres SEO,

Thank you for the your reply.

Can you send me a link that say that traffic is an important ranking factor, I never heard about that.

Thank you,