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This seems like something that's a little beyond the scale of an app. SitePoint did a great breakdown of the whole ecosystem of page rending here: http://www.sitepoint.com/optimizing-critical-rendering-path/ that details the steps to go through regarding loading pages as quickly as possible. That said, a CDN like Cloudflare would be better suited to the task: https://www.cloudflare.com/features-optimizer. Cheers!
Thumbs up to Matt on this. The over all load time of the page is what's critical, although several of the suggestions within the PageSpeed tool are aimed at making the first visible content within the page load as quickly as possible.
It's likely that as the mobile update takes place Google will remove the tagging as it'll be redundant. Nearly everything in their mobile results should be mobile friendly.
Hmm... This is really tough to automate as it can become really inclusive; meaning, often there's a one/two degrees of separation within search results where your client or their competitor could be discussed within the top ten of the search results. For example, the search could end up pulling a review site that's discussing client/comp products and then linking to them. While clicks would show up from this site as referrer the value associated with the ranking should also be part of a report like that.
What you might be able to do to convey the same idea but with quicker iterations would be to really lower the number of keywords that you're reporting on to a smaller level and then clustering them into representative batches. If they become a client you can bump up the reporting details, but at the initial stages you're really pitching your knowledge, service, and system. I think you could get that across with fewer keywords and deeper dives into the marketplace. That way you could present on options like advertising on sites that feature reviews of your competitors, print options in smaller / low-cost markets, image-map-knowledge box results, etc. Cheers!
Two's company, three's a crowd. Getting third-party connections to always play nice can be aggravating from time to time. Hopefully it gets cleaned up for you soon Ruben. Cheers!
I would list all five as it gives the customer a better since of which location is nearest to them as well as your size of company. You can also consider including the locations within your footer of the site as well.
Getting consistent Name Address Phone across listings is definitely a best practice and one of the core aspects of local optimization. That's one thing I'd make a priority. Cheers!
Hi Ben. Thanks for the link. After looking through the site I'd stick with my above rec and just make them both as branded as possible for their respective locations. With some color coding and visuals you could incorporate both pretty well. You can also advertise the city site internally via linking, the addition of related articles, and so on. Basically the stuff you see done on other sites with systems like Outbrain could be done internally with these two sites as well.
Danny Dover wrote a nice post about this back in 2008, but it still applies today and is a great read here: http://moz.com/blog/the-evil-side-of-google-exploring-googles-user-data-collection
The list is almost mind boggling when you add it all up... especially if you consider the different facets of Google that might not necessarily share data, but certainly could: things like Google+, Adwords, Doubleclick, Registrar Data, Server logs, mobile, Google Accounts, Gmail, Chrome, Android, and so on..
I don't want to spoil Danny's report though, it's still a great read on perspective, even after 7 years. Cheers!
Thumbs up to Monica's answer. I'd just add that you could redirect some of those pages to thin out the use of no index if possible, but it sounds like you've kept them around as they're marginally useful. You can also click the 'ignore' button for given error messages and they'll go away.
Hi Benny. I don't know if the small scale geotargeting is the best way to handle user intent. It'd probably be best to keep content tied to location as defined by the domain. For example, if I'm on the coast, researching a trip to the city, and get to a site about the city, but the logo is about the coast, I'm just confused.
Ah. Sounds like support will have to chime in on that one. Quick question though, do you have a month's worth of data to report on yet?
Hi Georgina. Having pages go missing after a redirect change is fairly typical for a given time period but they should come back eventually, minus any normal fluctuations associated with rankings. You can do a few things to check on your progress, such as site:YOURDOMAIN.com searches with the addition of inurl:SPECIFIC.STRING to try and find certain sections or products. Cheers!
It might depend on how large the event is. For really large scale things (sporting events, annual conferences, etc.) it makes more sense for there to be an archive of some sorts. With more iterative events that are collectively focused on topical awareness, I'd be more inclined to redirect those page sot which ever even in the series is most current.
The disavow tool is a the last step of a process Google outlines for dealing with spammy links. The first step being asking for the links to be removed... Since you control those sites and have deleted them you've accomplished the removal of the link, so no need to disavow. Mozscape will catch on as the index is recrawled.
For the second question, the spam score is calculated on site, so if the site where the content finds a new home has a low / non-spam score the content should lose its spammy associations. It sounds like you're cleaning up things appropriately.
Hi Georgina. This could definitely have an impact but since it's a more minimal change (root domain is remaining the same) hopefully it will be mitigated (or very minimal) since the 301 redirect was used. Something else you can do though is go to Google Webmaster Tools, verify ownership of both the www and non-www and set the non-www as your preferred domain within that tool. The same can be done within Bing as well. In addition you can update your sitemaps by uploading them there so that they include the non-www links as the target pages. This should help speed things up and make the change over less pronounced. Cheers!
It's a pretty old page, so take it with a grain of salt. Mostly what they're getting at I think is their preference for facts over sales copy when it comes to granular data. Still, things like page counts plus author and illustrator information within the H1 and Titles could help diversify your hundreds of thousands of pages.
Thumbs up to Dirk's spot on answer. It's also instructive to look at Google's copy on Meta Descriptions as a general guide on the type of information they're likely to pull, from: https://support.google.com/webmasters/answer/35624 they suggest a meta description of:
Obviously this isn't sales or marketing driven copy, but does give you a bit of insight into their point of view. Framed correctly it could help increase conversions though. Cheers!
It's partly due to the sources where they're pulling information, so for the Garrison Wyn profile, since he has an IMDB listing, it gets added in. Brian on the other hand seems to be getting his data scraped from Wikipedia.
Dr. Pete recently wrote a great article on the process he took in working with one of these and detailed it all in a blog post here: http://moz.com/blog/how-we-fixed-the-internet . Since he had access to the source material it became a little easier for him to alter, but it still took a while for the changes to take place. Further on he provides other examples.
In short, it's not an easy or rapid process at times, but if you address the source material to get the facts straight it should eventually get picked up. Cheers!