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https://ads.youtube.com/keyword_tool

I have a client with the exact same problem. They used Fiverr to get lots of dodgy backlinks.

I am still looking at the damage but we are considering moving to a new domain altogether

Pay Per Lead.

Most agencies will charge as a percentage of spend which will incentivize them to spend more of your dough. That doesn't work well for you as a business owner.

If instead you are charged per lead, then an increase in spend means an increase in leads and more customers.

If you run a limousine business for example and the value per enquiry is $20, you can ask the company how much they would charge on a per lead basis. If they say $10, then you should try it out and see how well they convert.

This is the best way to make sure that you get a positive ROI on your spend and it reduces your risk as well as the amount of work you have to do screening for people that have no idea what they're doing. If they can deliver solid leads to you at a decent cost, then they know what they're doing and you get a win-win situation.

Good luck!

Focus on great content marketing and don't go for the competitive keywords straight away.

Aim for the long tail, at first at least to see some results

In terms of social networking, are you at least allowed to share your content on social networks?

i've been using liquidweb's VPS server on the west coast and i've been really happy with them

someone here has posted that liquidweb's phone support isn't great but i haven't had to use it as their online support is fantastic and turnaround time has been better than anything else i've experienced before

Well the only way to know is to try it first.

If you can sell the idea to them, then it can work.

https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce

http://cutroni.com/blog/2013/03/22/tracking-ecommerce-transactions-with-universal-analytics/

After you have set up analytics for your ecommerce, they can be used by adwords

I think ReachLocal does this so they can control the pages and track analytics on their side.

I would check if there's a robots.txt file and see if indexing is disallowed

Gina,

It doesn't impact your organic listings in any way.

I also highly recommend Brad Geddes but I don't think that you need to be an excel and maths guru to use adwords effectively.

AdWords is very diverse -- you can advertise using search, display (including remarketing), & youtube -- and to great effect if done well.

The way to know if AdWords will work for you is to test it out. You may find that some terms are too competitive and certainly a lot of terms won't work well but others you didn't think about will actually convert well and you will find clicks on the cheap. Further, if you have a good ad and a relevant landing page, adwords will recognise these (reflected in their quality score) and the cost of your clicks will decrease giving you cheaper conversions.

You can measure how much your conversions from adwords are costing you if you have your analytics set up correctly. And from your description, it doesn't sound like it would be too difficult to set up.

If you make more money from the conversion than the actual cost of conversion, then it's obviously something that you should pursue.

You can also use conversion optimizer where you set a goal of how much you're willing to pay per conversion and google will optimize the campaign based on that figure.

You should continually split test -- your ads for higher CTRs and your landing pages for higher conversions.

You can target locally with adwords but depending on where you're targeting, it can be a real hit and miss

you can enable commerce tracking on bigcommerce

https://support.bigcommerce.com/questions/1195/How+do+I+enable+e-commerce+tracking+in+Google+Analytics%3F

I run an education product.

I'm getting around 0.81% on the remarketing campaign over the last 30 days but conversion rates are crazy -- I'm getting triple the normal conversion rates.

I don't know if the CTR is a good one but compared to normal display campaigns where I get around 0.20-0.27%, it's a much higher CTR than what I usually get

'Drug Rehab Bedfordshire' is coming up as number 8 on google.co.uk for me

Hi Laura,

That would depend on the theme you are using

If you can't find it in the header file you could check the other files

It looks like it's actually the nav bar that's coming on the title

Well 100 impressions is nothing. You need a lot more impressions to get some clicks. As John has suggested, try increasing your bids.

A retargeting campaign can certainly be successful with a compelling ad even if the small audience size is small

I have a client who wanted to say thank you to a list of 80 high value customers. So I cookied these customers and displayed thank you images as part of the remarketing campaign which got great feedback

'drug rehab Lincolnshire' is coming at page 5 for me on Google.co.uk

The keywords aren't that competitive -- you should be able to rank them in the top 10.

A few comments:

• I don't think the change to HTML is the only cause for your drop in rankings

• The footer displays a bit funny for me on Chrome browser

• There aren't many back links to your website and a lot of them are nofollows

When you educate customers above how to pack a moving box, you are gaining trust. If you give them something they could really use, they'll be more likely to use your service.

Write anything where your ideal customer gets VALUE. If you think your customers want to read about moving tips with pictures and everything, then that's what you should do. You may even consider putting up some videos.

Yeah adding more information that's specific to a particular product is good for capturing long tail SEO traffic and they rank much quicker as well relative to competitive terms