Changing from Wordpress to html

[Tiedoctor]

I am desperately hoping that someone can help with this enquiry.

I set up a site www.drug-rehab.ltd.uk about two years ago, on wordpress. I was enjoying top four positions for my local search. Until, in my ignorant stupidity, I changed the site to html as the page load was about 15 seconds a page on wordpress.

At the time I didn't redirect the pages - I assumed that they would be deleted and Google would update the changes quite quickly.

I then employed an seo agency to try and fix the problem, and have been using these guys for about 6 months and there isn't any change in the seo, despite them creating the re-directs from the orphaned pages 6 months ago.

This are low competitive keywords.

I can find the indexed pages by URL on Google. i.e. http://www.drug-rehab.ltd.uk/drug-rehab-buckinghamshire.html

But I can't find the keyword phrase 'Drug Rehab Bedfordshire' etc anywhere.

I wrote to Google for page reconsideration and they told me that it doesn't have any spam penalties against it, and there is nothing to consider.

Does anyone please have any ideas how I might be able to revive this site?

Many thanks

Chris

[RuiZhiDong]

'Drug Rehab Bedfordshire' is coming up as number 8 on google.co.uk for me

[Tiedoctor]

yes,  bad example sorry.  there are about 100 local search pages, and this is the only one that the seo company have done anything with.  it won't move beyond this position either.  pages like 'drug rehab Lincolnshire' drug rehab Staffordshire 'drug rehab Lancashire'  are coming nowhere.

[RuiZhiDong]

'drug rehab Lincolnshire' is coming at page 5 for me on Google.co.uk

The keywords aren't that competitive -- you should be able to rank them in the top 10.

A few comments:

• I don't think the change to HTML is the only cause for your drop in rankings

• The footer displays a bit funny for me on Chrome browser

• There aren't many back links to your website and a lot of them are nofollows

[evolvingSEO]

I agree with Rui. If the 301's are in place, this should not be hurting the rankings anymore. WordPress can be a little slower, but you can use something like WP Super Cache to really speed it up.

I think the issue with the site now are things like the design, content, the on-site optimization, and also back links as Rui pointed out. I would refocus back onto making the site as best you can, and definitely don't shy away from using WordPress.

-Dan