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Webpromoters,

First, it would help to provide a bit more info as it is difficult to answer a question wherein the only subject source is ... 'it'.

Next, there is no such thing as "no SEO." Given that we do not know every permutation of the algorithms used to rank pages and that there is a domain name and a url to the site there is SEO. The level of SEO is what you are questioning. A site with five pages, all with same title tags, same H1, etc., by having titles and H1's has SEO, but the components are not utilized effectively. At the same time, a site with killer on page SEO  that never had a single keyword researched and in which every url, title tag, etc. is based on a keyword query that never is made has SEO at about the same level.

Your question is more about competitive research. How do you know where the traffic came from. A source you could use is Spyfu. I do not like the overbroad way in which some of the PPC results appear, but it would give you some idea as to what they are using PPC for if they are (another caveat is that their organic results are really spotty in my opinion). You can also check any back links to see where they originate from and the likelihood they are driving any traffic.  If you know the site and keyword terms, you could use Rank Tracker from SEOmoz, put in the top 10 keywords, then measure them against the sites before and after in rank to at least gain a bit of knowledge, albeit anecdotal to a degree.

Compete.com also has keyword competitive intelligence you can utilize. Try queries on any major engine for competitive site analysis, competitive site traffic, etc. There are a slew of programs. I would suggest using the demo or free versions first as each one I have used has limitations - often these are based on the types of sites  my agency is more niche with and it is not necessarily a product of the program being a bad tool.

Best, let us know how it goes.

Ghulam

You can run up to 5 campaigns using up to 300 total keywords between them. Any one campaign will crawl up to 10,000 pages. Go to 'My Account' then Billing and Subscriptions and it lays all out simply.

Best

Stefano,

A question near and dear to my heart. What we do is to utilize a few well paid ($50 to $100 US per page depending on topic complexity and past performance) copy writers for web site builds. This is where we are able to recoup the costs for new or improved client content. These copywriters have been given basic SEO through CMS training to get good H1, H2, etc. but are not the last word in SEO.

For a blog, what I have done is a couple of things that are working well: First, go to the local universities and advertise for interns in marketing, web dev, etc. and require writing samples. In the US, we can get quality people who are happy to work for around $10 to $12 per hour.

Another avenue I am using is to assist sororities and alumnae associations with their websites for a very small fee in return for some blogging and the ability to post on their blogs with us managing the cms.

As with everything we all do, it just takes realizing there are those who are good and would love to do the work. Anyone taking a language major, journalism major, etc. are great resources as they need the practice. You just have to screen the work before, during, and after the hire. The beauty here is as an intern, I am not compelled to keep a position open, etc. But, if someone is a super star, I start looking for a spot for them after graduation.

Best of luck.

Fidelity One,

First, maybe yes, maybe no.... Good that it is white hat though.

Assuming your interior pages have importance to someone making a query regarding the product,

Assuming the "unrelated links" are not Casino Envy, ProSportsTips, etc. and have at least some form of business purpose (certain directory sites) etc.,

Assuming your links to promo sites, etc. are reasonable and within the rules...

They could provide some assist to the main domain over time. How much is dependent on way too many factors based on what you have given us. If you are looking at should I/should I not, I would say it is really dependent on how secure you are in the belief all is on the up and up, and how much effort you have to expend for the potential return. 
If the site is up tight on on site, on page, etc. has great content, etc. has a relevant set of pages based on likely (researched) queries, etc. and the only thing left is trying this magic..... Try it in small doses and monitor it.

But, that is just an opinion...... Let us know how it works out and then when successful I want to see the youmoz blog on your technique!

Best

Thanks Kyle, 
We utilize social bookmarking on almost every client site we have and you are correct. My interest is much more based on just not seeing the efficacy in building site type pages for clients on social media. I want them to spend their money where they get a bang for the buck so that is the reason for the questions.

thanks again.

Stefano,

Again thanks for the responses, but..... The "social media is a must" and pro's outweigh the con's statements don't really provide depth. Is there anything in your experience that says: this is where it makes a difference. Something more tangible? I know all the arguments around everyone is there, its how people communicate, building buzz, etc. What i am after is more numbers, etc. - Bob's Tire House started an FB page and with no other advertising built a viral community and sold a thousand tires (yes it is an exaggeration, but purely for illustration of what I am looking for).

Or, an FB page when implemented as such will provide X or Y to your business. Just understand I am looking for a prove up on X or Y. Not being a pain on purpose, just bugged by this question.

I think this really is helpful. It would appear, that in order to make it work, there must also be someone who is monitoring it to insure a client is responded to? I would wonder about a time/value problem here. 
With our clients, some do and some do not have say a FB page. (For all professional practices we encourage them being on LinkedIn). How do you judge the cost vs. benefit of monitoring this?

Thanks for the response,

While I understand it is a "must," my question is, "why is it a must?" Just because people are on facebook, etc? I am wondering if there is any data around what verticals are able to quantify anything from same? 
The biggest thing I have seen from (FB for example) is that when doing contextual ads on it the leads generated were purely worthless. I can see where a Groupon type ad, etc. would work, but am really ambivalent to spending a client's $ (even though I am making money by doing same) when I cannot see a real return. Even with throwing out the direct response or ROI piece, I do not see where a physician, attorney, manufacturing company, etc benefits from having a specific FB page.

Thoughts

I have a client (professional practice) whose father is a marketing professor. He is pushing the client that he should have a professional page on  social sites. While I believe having FB likes, shares, Tweet links, +1, etc. on the page, I really am ambivalent about building pages specifically for social media sites. 
For some of you who have tracked the efficacy of these it would be great to know your pros and cons.

OK, this is not really different than many of the directory sites doing this. I work with a lot of professional practices and it is a bit of a pet peeve that google allows such, but that is not what you asked.

If you look at this the actual "site" is a subdirectory of plasticsurgery.org. Go to plastic surgery.org and look for the menu item where you can "find a surgeon." When you follow that, you are redirected to a sub domain 1.plasticsurgery.org. You can then enter various zips or states, etc. His zip when entered allows a sort option and when you find his name you will notice a badge with enhanced listing. He is paying the ASPS additional to be "enhanced" - no pun intended but I did lol when I first wrote this. So, they are likely setting up a program in which they potentially do the local listing etc. and allow the site as a subdirectory.

What is really bad about this is his places page is not even filled out 25%, there are no reviews, etc. I could not find a different site using variations on the title or searching on him as a surgeon in Phoenix using name only. I would think that means Phoenix is a great market to go after Plastic Surgeons if you are an agency!

Yes, it is not really reasonable, but maybe in Panda 99.90.

Hope this helps

Have not, but based on the service for free, it is likely worth a try given it is more robust. With most of our sites we do not have the level of complexity so it is less of a need. Hopefully, some of the mozzers with more eCommerce will see and respond. Also, if you have a private question available, you might use that to go straight to moz and see what they could suggest.

I just don't believe, if that is their only real advantage, it can last. Content becomes more important every day. So, when you look at fighting this, fight them with what lasts as opposed to a temporary fix.

Mon.itor.us works well and is free.

It seems you are looking for something that constantly monitors the site and simply alerts you to problems. From my point of view as an agency that has more than a few sites up, it might be overkill and I am not sure of what it would be. What we do to cover what you are listing is this: We have a pro plus moz membership and do campaign tracking with it. We can see on a weekly basis via email and daily if we just log in: 4xx, 5xx errors, dupe pg titles, missing pg titles, blocked bots, etc. as well as on page SEO issues, and general robots, rel - canon, etc.

For content checking of page changes I am at a loss, error reports as above and server downtime as below (mon.itor.us) with good result. The beauty of the SEOmoz campaign for me is that it also tracks rankings, connects to G Analytics, and provides competitive link analysis DA, PA, etc.

For the Headers you can use Screaming Frog (I just love that name and it works).

Hope that helps.

Mark, I doubt there is anyone on SEOmoz who has not felt your pain, but I will shoot at providing perspective over commiseration. Handling a lot of sites I see this and scratch my head at times. But, the question about what to do should be directed toward things WE can change and not Google. 1 - it could be a momentary blip, 2 - Can't change Google alone, 3 - you can control your site(s). So work on three. Have you discovered the very best keywords and long tail keywords for what your site provides? Are you monitoring your analytics and WMT to insure they are right and conversions, etc. are good? Is your content for the ranking term you are looking at the best on the web? Have you cleared all the debris (errors, etc) from the site? Is your social media spot on? 
I said WE and say all of this as much to myself as to you. There will be those who slip through occasionally or frequently, but you are spinning your wheels to worry too much about it. After you fix everything on your site and you know there is no better content, anchor text, quality links, etc, if you are still having this problem, I will call Larry Page and tell him I wish.

I just know that it is less painful to work on where our site(s) could improve than to worry about the ones that are getting a bit of a free ride.

Best

From the standpoint of Bing not indexing all pages my first guess would be poor internal linking and then insure you have a good site map. One of the biggest errors I see when we have a problem is that we have not paid close enough attention to our internal linking.

Hope it helps.

Had to go look again. From what I see the only link to Conservatories Llanelli is in the footer. This may be where your problem is as it appears the others all have other links. Try putting a link from one of the other areas on the page and see what affect it has.

Enjoyed the link Alan, (only half through it though). Good advice.

Absolutely. Too often with law firms and other pro practices their first pass is all about the site and name being an icon to their current or soon to be greatness. You have to focus on what do people query in the search bar (and get them to understand that is what you do): Felony theft, DWI/DUI Defense/Criminal assault, etc.

Typically, with local firms, I find the terms with localization are best with the query term. So, Omaha-criminal-lawyers.com, omaha-criminal-defense.com, etc. Out of curiosity I checked the following in adwords with keyword tool: Criminal defense, dwi defense, criminal lawyer. (I used Omaha as I have no clients there).

What came back was interesting: Criminal Lawyers has many more queries than criminal defense, but when you look at one Google through out along with mine - criminal law, it gets as many queries as criminal lawyer/lawyers and is much less competitive.

You will have to look with the local added, but I think it is a good change as long as you url to url 301 for all that are applicable from old to new site.

Hope it helps, PM me and let me know how it works out.

In Bing I just did a Site:www.mpnwindows.com and got a full return showing multiple urls for that subdomain. When I did same with Site:mpnwindows.com root, I got back the same. It appears you have a good canoncical redirect as well as it returns the www. subdomain on either.

Not sure what problem you are having or if I just hit it as it had been solved. Either way it appears you are good to go.

Edit - Also got clever and went to rank tracker and put in mpnwindows.com as keyword and http://mpnwindows.com as url and you are ranked #1 for that search term on Bing. (Just curious if it would work.)

Thanks to all, good info. Big help Malachi.

Best to all.